The buyer’s guide to SEO: An industry insider on what it costs, and what it can and can’t do. “How much is SEO going to set me back, and why?”
This is one of the first questions I get asked by business owners or marketing people once they’ve decided to go with search engine optimisation (SEO) as their primary traffic strategy. I give them an answer they don’t like: “It depends.” Business people are rightly sick of digital marketers trying to squeeze money out of their wallets. But the reality is that there are a couple of things that go into determining how much you should be paying for SEO services. The importance of SEO In my time as a digital marketer I’ve seen SEO services sold from anywhere from $499 a month to $40,000 a month. With Google being the largest referrer of search traffic, whether you’re paying for its ads or not, SEO is critically important if you want to have a steady, consistent flow of targeted traffic to your site. SEO helps search engines understand what your page is about and its relevance to users.
How Much Should You Spend on SEO Services? Nearly every business today must decide how much to spend on search engine optimization (SEO).
This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, "How much will we spend on SEO? " Keep reading for all the information you'll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm. SEO Payment Models To understand the dollars and cents discussed below, you must understand payment models used by agencies. Monthly retainer: In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. Most SEO agencies use all of these payment models. Typical SEO Costs So, what should you expect to pay?
Monthly retainer: $750-5,000 per month. (Some of these figures are taken from a 2011 SEOmoz survey of 500 consultants and agencies.) Guarantees. 5 On-Page SEO techniques That’ll Boost Your Rankings (checklist included) On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign.
Every campaign starts from the web site and if your web site is not optimized for both search engines and users, your chances for success are minimized. I have already talked about the relation between on-page and off-page SEO and also explained in detail what is off-page SEO. For the purpose of giving beginners a complete picture, I will explain in brief a few basic terms. Search Engine Optimization Search Engine Optimization or SEO in short is a term that encapsulates everything you need to do to improve your web site’s ranking position in the various search engines. Is on-page SEO more important than off-page SEO? To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO and on-page SEO. 2) On Page SEO is about the user as well: Never forget that your primary target is to keep your users happy. 1. 2. 3.
Or or 4. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models. Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures.
I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. (via AYTM's infographic) Top 9 Takeaways Infographic from AYTM Data Dump Files.