How to Wow Sports Fans with Social Media. “My kids, if I ever accidentally have some, will not go to school. They will start twitter accounts and learn from the people.”– Paul Bissonette, Phoenix Coyotes It’s tweets like these that have made Phoenix Coyotes’ enforcer Paul Bissonette generate a healthy following on social media. And there is something to be said about how athletes engage on social media. Most sports fans know their favorite athlete’s height, weight, jersey number and noteworthy statistics. Just like in business and other industries, professional sports organizations are seeing the vast promotional potential of social media. So what is it about social media engagement that fans really enjoy? Accessibility: Fans want to gain access and connect with athletes. Be Human: The public sometimes forgets that athletes have significant others, children, and even a life outside the game.
Relationships: Social media gives athletes and their fans a chance to connect and deepen relationships. The Cleveland Indians Unveil 2012 Digital Media Initiatives | indians.com: News. New York Giants Tweetup. The New Look Seahawks. Alley-oop! How the Phoenix Suns Scored With Social Media. The Phoenix Suns have some serious pedigree in the world of basketball with two conference titles, six division titles, and 29 trips to the playoffs under their belt. You may not know it, but the Suns have content marketing pedigree, too. In terms of social media, the Phoenix Suns are dunk after slam dunk. In 2008, their social network, PlanetOrange.Net (produced by Suns’ vice president digital, Jeramie McPeek) won an Emmy for Advanced Media – one of twelve Emmys the Suns (and associated ad agencies) picked up that year. Breaking Records The Phoenix Suns are even early adopters of Google+. But the Suns’ content team isn’t resting on its laurels. “Kayte’s a big social media user.
‘She’ll give the fans watching television at home an idea of the trending topics on Twitter and what fans are saying about the game on Facebook. The Team Coaches, players, the digital team members, broadcasters, photographers, dancers, family members and business teammates are all on Twitter. So how do they do it? Dallas Mavericks use Social Media to connect with Fans. The NBA has the most followers in Social Media of any sports league in the nation. Teams are encouraged to interact with their fans in Social Media and the Dallas Mavericks are one of the leaders in this space. The Mavericks Facebook & Twitter pages have over 2 million followers which makes them 7th best in the NBA. The Mavericks not only share video content, information, and stats but also have creative contests with their fans . One of the most popular contests is giving away free tickets to fans that dress and act the rowdiest outside the arena on game nights.
Interview with Paul Monroe, VP of Marketing & Communications Dallas Mavericks’ VP of Marketing and Communications Paul Monroe talks about the importance of Social Media and how the team utilizes it with their fans. Video Transcription Below Chris Yates: What are you noticing with the digital and interactive? Paul Monroe: The interesting thing with it is the growth to it. About Chris Yates. Words With Mavs. Bayern Munich PR stunt fails on Facebook as fan emotions run high - Digital-Football.com | Digital-Football.com. [I am delighted to announce that the following article was written by Digital-Football's first guest blogger -Benjamin Stoll - who has kindly given up his time to write this article.
Benjamin is Munich based and a regular contributor to the #Digisport Twitter hashtag - so has great insight into not just the Social response to the stunt, but also why it particularly angered Bayern fans at this moment in time. We look forward to future articles from Benjamin and welcome additional article submissions from anyone who wants to have their say about Football and Social Media - just email Seanmichaelwalsh @ gmail.com] At 1 pm on their Facebook Fanpage (approx. 2.7 million fans) the club announced that they had signed a new player. Bayern Munich fans waited eagerly in huge numbers to see who their club had signed on their official Facebook Page. Obviously such news fired up digital speculations across Social Media platform such as Facebook and Twitter.
What clubs can learn from this PR stunt: 5 reasons Liverpool FC was voted best sports team on Twitter at Shorty Awards | UK Sports Network - Social Media & Sport. Liverpool Football Club’s official Twitter feed @LFC has been voted the world’s best by a sports team at the Shorty Awards in the USA. At a gala event in New York which also honoured NASA for best use of twitter in the Government category and Justin Bieber in the Celebrity category, @LFC received most votes in the sports team listings to claim the prestigious award. This is no mean feat when you think of the likes of Real Madrid, NY Giants, McLaren F1, FC Barcelona, Man City, etc. Staged at the Times Centre, the fourth Shorty Awards – known as ‘the Grammys and Oscars of social media’ – were held in front of a packed crowd of celebrities and social media heavyweights alike and recognised the best users of social media in dozens of wide-ranging categories.
With over 829,000 followers, @LFC has gone from strength to strength since its launch in January 2009. So what makes Liverpool’s twitter account better in the eyes of fans and pundits alike than any of the other sports teams out there? 1. How Much Do Sports Fans Love Social Media? [INFOGRAPHIC] Sports and social media are a marriage made in heaven. News and score updates break constantly. Heated debate is a big part of the fun. And fans love any chance to interact with the athletes they idolize. But just how much do sports fans love and use social media overall? The brand-engagement firm GMR Marketing recently conducted a study and came up with interesting results, presented in the infographic below. According to GMR, people today are 10 times more likely to check the Internet for breaking sports news than they are to turn to sports radio. And it doesn't matter where fans are; social media lets them get their sports fix in any place, any time.
Don't just take our word for it, though. Infographic courtesy of GMR Marketing. Half of Sports Fans Visit Bathroom to Check Scores on Mobile Device [STUDY] At the game, in the car, at home and even in the bathroom, sports junkies need their fix. And mobile devices are always there to deliver. Nearly 80% of sports fans who own a smartphone or tablet have used it in the past year to augment their fandom, according to a recent study commissioned by Motricity, which describes itself as a mobile marketing and advertising solutions provider. What's more interesting is the lengths fans will go to to read the latest news and scores. Exactly half of sports fans have taken their device with them to the bathroom to check scores, in a 21st century update to the 'on the can yet still a fan' concept from the film Edtv.
Roughly a quarter of fans have checked up on a game during a work meeting or while in the movies. One in seven have sneaked a peek at church, and nearly one in five have done so while on a date. The study surveyed more than 600 American adults who own at least one mobile device. Thumbnail mage courtesy of iStockphoto, adamkaz. Moving beyond like: How one team monetized Facebook base.
In the social media game, the first metric anyone looks at is the number of “likes” a fan page has accumulated. Teams that enjoy followings in the millions are often lauded for being “good” at social media. But there’s more to mastering Facebook than simply building a large fan base. What do teams actually know about their respective Facebook fan bases — you know, beyond the basic analytics that Facebook provides?
Not much? More likely, nothing at all. The good news? Few marketers are kicking ass on Facebook — but teams should be taking names, along with ZIP codes, phone numbers and birthdays. Here’s the reality: It’s great for the Boston Celtics to have 6 million fans — that’s the second-largest Facebook audience in North American team sports — but if we didn’t know anything about any of them, then they’re not really worth that much to us. How do teams monetize their Facebook audience? Marketing.
Our Facebook application, Celtics 3-Point Play, has been a slam dunk. Boston Celtics staying on top of social media marketing at SES Chicago! Twitter helps Celts generate their own buzz.