Social Media and Sports
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“My kids, if I ever accidentally have some, will not go to school. They will start twitter accounts and learn from the people.”– Paul Bissonette , Phoenix Coyotes It’s tweets like these that have made Phoenix Coyotes’ enforcer Paul Bissonette generate a healthy following on social media.
The NFL unveiled its new partnership with Nike on Tuesday in New York City with a grand unveiling. For some teams, the changes were minimal. Others, however, went far beyond normal. The Seattle Seahawks made the most dramatic change of any of the NFL teams. Never shy from playing by their own set of visual rules, the Seattle franchise used Pinterest to display all of the new combinations of uniforms and apparel. Really, is there a better medium to properly display the new gear?
The Phoenix Suns have some serious pedigree in the world of basketball with two conference titles, six division titles, and 29 trips to the playoffs under their belt. What do you think? You may not know it, but the Suns have content marketing pedigree, too. In terms of social media, the Phoenix Suns are dunk after slam dunk.
The NBA has the most followers in Social Media of any sports league in the nation. Teams are encouraged to interact with their fans in Social Media and the Dallas Mavericks are one of the leaders in this space. The Mavericks Facebook & Twitter pages have over 2 million followers which makes them 7th best in the NBA. The Mavericks not only share video content, information, and stats but also have creative contests with their fans . One of the most popular contests is giving away free tickets to fans that dress and act the rowdiest outside the arena on game nights.
[I am delighted to announce that the following article was written by Digital-Football's first guest blogger - Benjamin Stoll - who has kindly given up his time to write this article. Benjamin is Munich based and a regular contributor to the #Digisport Twitter hashtag - so has great insight into not just the Social response to the stunt, but also why it particularly angered Bayern fans at this moment in time. We look forward to future articles from Benjamin and welcome additional article submissions from anyone who wants to have their say about Football and Social Media - just email Seanmichaelwalsh @ gmail.com] “Mia san Mia” (“We are who we are”) – that’s the Bavarian credo of the German record champion winning side FC Bayern Munich .
Liverpool Football Club’s official Twitter feed @LFC has been voted the world’s best by a sports team at the Shorty Awards in the USA. At a gala event in New York which also honoured NASA for best use of twitter in the Government category and Justin Bieber in the Celebrity category, @LFC received most votes in the sports team listings to claim the prestigious award. This is no mean feat when you think of the likes of Real Madrid, NY Giants, McLaren F1, FC Barcelona, Man City, etc. Staged at the Times Centre, the fourth Shorty Awards – known as ‘the Grammys and Oscars of social media’ – were held in front of a packed crowd of celebrities and social media heavyweights alike and recognised the best users of social media in dozens of wide-ranging categories.
Sports and social media are a marriage made in heaven. News and score updates break constantly. Heated debate is a big part of the fun.
At the game, in the car, at home and even in the bathroom, sports junkies need their fix. And mobile devices are always there to deliver. Nearly 80% of sports fans who own a smartphone or tablet have used it in the past year to augment their fandom, according to a recent study commissioned by Motricity , which describes itself as a mobile marketing and advertising solutions provider. What's more interesting is the lengths fans will go to to read the latest news and scores. Exactly half of sports fans have taken their device with them to the bathroom to check scores, in a 21st century update to the 'on the can yet still a fan' concept from the film Edtv . Roughly a quarter of fans have checked up on a game during a work meeting or while in the movies.
In the social media game, the first metric anyone looks at is the number of “likes” a fan page has accumulated. Teams that enjoy followings in the millions are often lauded for being “good” at social media. But there’s more to mastering Facebook than simply building a large fan base. What do teams actually know about their respective Facebook fan bases — you know, beyond the basic analytics that Facebook provides?