background preloader

*

Facebook Twitter

CRAPULES-CORPS. 六十の手習い On apprend à tout âge. (Proverbe japonais) Apprendre le japonais ? Oui, mais par où commencer ? Nous vous proposons une liste de cours afin de débuter l'apprentissage de cette langue. Contrairement à ce qu'on peut croire, parler japonais n'est pas si complexe. Pour bien débuter, lisez la partie "Prononciation" en introduction des cours. En parallèle, suivez les cours de grammaire (ainsi que l'étude des verbes et leurs temps) et retranscrivez de façon systématique tous les exemples avec les syllabaires comme entraînement à l'écriture. Pour finir, il est recommandé de connaître ses syllabaires avant d'entamer l'étude des kanji. Textes. SaaS Metrics - A Guide to Measuring and Improving What Matters.

This blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help drive success. Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, we will also look at what is actionable. There is an updated (re-written) version of this post available here: SaaS Metrics 2.0. Before going any further, I would like to thank the management team at HubSpot, and Gail Goodman of Constant Contact, who sits on the HubSpot board.

Let’s start by looking at the high level goals, and then drill down from there: Key SaaS Goals Profitability: needs no further explanation. Two Key Guidelines for SaaS startups The above guidelines are not hard and fast rules. In the next sections, we will drill down on the high level SaaS Goals to get to the components that drive each of these. Three ways to look at Profitability Other Metrics. SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters. The Saas Math Funnel: Acquisition. For the 3rd instalment of SaaS Math, we’re going to dig into the 1st step in the conversion funnel: acquiring users.

For this and all posts on the conversion funnel, I recommend you read/ watch Dave McClure’s excellent talk on Metrics for Pirates. As the name suggests, acquisition is all about driving new users, readers or buyers depending on whether you’re running a SaaS, media or e-commerce business respectively. We’re just focusing on SaaS here but many of these principles flow into the other business types. This is not a ‘how to’ acquire users post. Though I will share some thoughts on that. The image to the left is a mockup of a custom dashboard we built for a startup I used to work with.

When you are working “in” your business, making changes to copy, A/B testing, updating your application, etc, etc, then you should be looking at your data daily. What To Measure There are some pretty basic things you should be measuring when it comes to user acquisition: What not to measure. The ABCs of SaaS Math. Why Churn is SO critical to success in SaaS. Summary: Illustrates graphically why churn is a huge problem a SaaS company gets larger. It also looks at a very surprising factor that can massively accelerate SaaS growth: negative churn.

(This article is applicable to any recurring revenue business, not just SaaS.) Introduction As a SaaS company becomes larger, the size of the subscription base becomes large enough that any kind of churn against that base becomes a large number. The red and yellow lines show the lost revenue due to customers cancelling their subscriptions (churn). Looking at the graph above, we can see that Churn is really not that big of a number in the early startup months. The graph below shows the impact on Total MRR (monthly recurring revenue) of each scenario, which is fairly substantial. The Impact of Negative Churn It is possible to run a SaaS, or any other kind of recurring revenue, business in such a way as to get what I call Negative Churn. The result is quite shocking. It’s an amazing result. SaaS Economics - Part 2: Scaling the Business. This is the second part of a 2 part series that discusses the cash flow trough that happens to SaaS, or other subscription/recurring revenue businesses when they decide to scale their business by ramping sales and marketing.

These kinds of SaaS businesses face a cash flow problem in the early days, because they have to invest up front in sales and marketing expenses to acquire customers, and only get payments from those customers over a delayed period of time. The first part of the series can be found here: SaaS Econonics – Part 1: The SaaS Cash Flow Trough. The greatest value from this post will come from downloading the model and inputting your own variables. The Excel Spreadsheet and associated PowerPoint file can be downloaded by clicking here. If you store both in the same directory, the PowerPoint graphs can be updated to reflect the data in the spreadsheet by right clicking on each graph, and selecting “Edit data”. Where is this applicable Scaling the Business Ramping Sales Hiring. Optimizing your Customer Acquisition Funnel.

This blog post focuses on how B2B companies can optimize their customer acquisition funnels using a customer-centric methodology to analyze and remove blockage points. Acquiring customers in the B2B world involves using a variety of marketing and sales steps with the goal of converting prospective customers into paying customers. The process is often thought of as a funnel (see diagram above) where you pour in suspects at the top, and various steps in the process, some percentage of prospects successfully convert to the next stage, making the funnel narrower as the process evolves.

No matter how large or successful your business is, you will have at least one place that is a blockage point in your customer acquisition funnel. As an example, you may have too few visitors coming to your web site, which you see as the top of your funnel. Or you might have plenty of visitors to your website, but too few of them signing up for your trial.

Identifying Blockage Points Product/Market Fit Concerns. Multi-axis Pricing: a key tool for increasing SaaS revenue. Scalable pricing is a powerful tool to grow revenue in a SaaS or software business. It allows you to capture more of the revenue that your customers are willing to pay, without putting off smaller customers that are not able to pay high prices. It also provides a great way to continue to grow revenue from your existing customers. This post looks at how to create scalable pricing using multiple pricing axes, and discusses the different types of axes that can be used. Introduction Many SaaS startups begin life with one product that has a simple pricing model. However as time progresses, they may hear comments like: “I would have been happy paying far more for your product as it provides such great value to me”“I didn’t consider your product as it was too cheap, and didn’t look like a credible option to handle our more advanced needs”“I only needed a subset of your functionality, and your product was too expensive” Let’s look at these to items separately: Emotional Willingness to Pay 1. 2. 3.

SaaS Economics - Part 1: The SaaS Cash Flow Trough. This post provides SaaS entrepreneurs with an Excel spreadsheet model and graphs that show the cash flow trough that happens to SaaS, or other subscription/recurring revenue businesses that use a sales organization. These kinds of SaaS businesses face a cash flow problem in the early days, because they have to invest up front in sales and marketing expenses to acquire customers, and only get payments from those customers over a delayed period of time.

I refer to this phenomenon as the the SaaS Cash Flow Trough. The model also compares the cash flows of businesses that charge monthly to those that are able to charge their customers for a year’s payment in advance. The greatest value from this post will come from downloading the model and inputting your own variables. The Excel Spreadsheet and associated PowerPoint file can be downloaded by clicking here. Part 2 of this series can be found here: SaaS Economics – Part 2: Scaling the Business.

Where is this applicable The Cash Flow Trough. SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters. The 5$ SaaS. The the relatively recent rise of two big types of software pricing & distribution is a opportunity to notice how different things in markets interact in these markets. If you spend your career in software you forget how weird an industry with n marginal costs is. An app store lends well to $1-$10 apps creating a demand creating a supply. Web based Saas lends well to $5-$50 apps creating a demand creating a supply.

If you need a sales consultant or a long decision making process you need to go into the 5-6 figures realm. These things didn't happen because consumers really wanted smartphone apps that happened to cost around $1 or webapps that happened to cost $5 per month. Consumer webapps need to be sold as monthly subscriptions. B2B web apps/services were able to crack into a price range that was inaccessible before. $1500 one off payment for a shrink wrap version is too expensive for self service sales & too small for a sales teams. $99 p/m with 30 days free isn't. The 5$ SaaS. SaaS Math: Why “I” love SaaS! Hey folks, this is the 1st post in the SaaS Math series. Today I’d like to start with I love SaaS. And when I say “I”, I mean investors. When I entered the startup World, most companies sold software under a perpetual license. Software was downloaded and maintained on the customers’ servers.

It was sold by big expensive direct sales forces. You got paid upfront (one time license fee). Then you sold maintenance contracts. From an investor’s perspective there were several things that sucked about this goto market approach: - Costs: Outside sales reps are expensive (think $ 120K base + commissions + travel) and many of them don’t work out long term.

Also on the cost side when you sell client side software you have to build and maintain multiple versions and often need more sales engineering or support resources. - No visibility: Enterprise sales are lumpy. SaaS has none of these drawbacks. In some cases, especially with enterprise SaaS, customers sign-up to fixed term contracts. Summary. Visualizing the importance of retention in Freemium. A freemium product's retention curve is generally accepted to assume the shape of a negative exponential function, as below: A retention curve might take this form if retention in the earliest stages of product use was determined solely by quality, but it is not. Rather, early retention -- especially Day 1 retention -- is affected by a number of other factors, mostly related to marketing. Marketing channel mix can impact early stage retention substantially.

When a product is being marketed across channels that are not optimally descriptive or targeted (such as incentivized mobile installs), Day 1 retention may be reduced.Demographic targeting, when not effectively implemented, can drag Day One retention down by exposing the product to users for whom it is not at all appropriate. Generally, broad, high-volume marketing campaigns are associated with attendant drops in Day 1 retention. Top Twelve Tips for Running a Beta Test. Low conversion in free-to-play is a feature, not a bug. An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve's April report in support of an argument asserting that, because average engagement rates for free-to-play games are low, and the percentage of players that pay anything within free-to-play games is very low, consumers clearly don’t enjoy free-to-play games.

From the article: Recent data shows 20 percent of mobile games get opened once and never again. 66 percent have never played beyond the first 24 hours and indeed most purchases happen in the first week of play. Amazingly only around two to three percent of gamers pay anything at all for games, and even more hair-raising is the fact that 50 percent of all revenue comes from just 0.2 percent of players.This is a statistically insignificant amount of happy gamers and nothing that gives you a basis to make claims about “what people want”. Why consumer product metrics are all terrible. The reality of consumer products I’ve never met an entrepreneur who’s happy with their metrics. Whether you’re talking about sign up rates, retention rates, or how often your users create content – on face value, the metrics always seem terrible. The secret is, almost everyone’s consumer product metrics are horrible, so once you start to compare them with everyone else’s terrible metrics – then at least we’re all in the same leaky boat together!

Other than the exceptional cases, consumers are impatient and disinterested in your product. Even the ones who sign up to try it out, only a small % are willing to stick around to use it more. As we’re discuss later, a typical product might see 90% refuse to sign up to a product. The purpose of this discussion isn’t to excuse mediocre engagement or retention, but rather, to have an honest discussion of what most companies are seeing in the market. Signup ratesRetention and frequencySocial graph density But these are just the content pages.

Juliette | Williamsburg. TRAIF NY. MBA Mondays: Revenue Models - Subscriptions. When I got into the venture capital business in the mid 80s, software was sold. You would pay a large sum to acquire a license to the software and then a much smaller annual fee for maintenance and support. Today, most software is sold in a subscription model. You pay a monthly fee for the right to use the software. If you stop paying the monthly fee, your right to use the software goes away. The emergence of the subscription model has made the software business better. Software is not the only technology oriented business that utilizes a subscription revenue model. And infrastructure is now also sold on a subscription model. The emergence of the subscription model for software, digital content, and infrastructure has led entrepreneurs to offer all of these in limited form for free with a paid upgrade to a monthly or annual subscription.

Subcriptions can be paid monthly or annually in advance. The big gotcha in subscription revenue models is churn. The Freemium Codex - A collection of freemium resources. Freemium, as a business model, is not fairly well defined from an academic perspective -- that is, its application to, and implementing in, software products is guided largely by existing precedent. It's only a matter of time until those precedents -- which are essentially best practices -- are codified into a framework and taught in universities and in "analyst" / recent graduate programs at large software companies.

Until that happens, however, freemium -- for better or worse -- is largely defined by the most popular articles written about it on the internet. This list of articles attempts to serve as a codex, or a qualified list of resources, for the freemium business model. The articles are grouped according to the major features of the model as defined in Freemium Economics. Retention Visualizing the importance of retention in Freemium (Mobile Dev Memo) User Retention: Yes, But Which One? The 9 Keys to Taming Promiscuous App Users and Increasing User Retention (Helpshift) Virality. Understanding SaaS: Why the Pundits Have It Wrong.

SaaS Economics - Part 1: The SaaS Cash Flow Trough. RetS. Les dérives de la "science officielle" ExtraFANCY. Fabbrica Restaurant & Bar. SAMURAI MAMA : TAVERN * UDON NOODLE. 550D T2i + Samyang 8mm Fisheye. Post your Twitter URL's, and add some new friends! - WEB SERIES. Vidéo: Prague: Canon 1DMKIV. Test Canon 7D : gestion du bruit électronique. Test Canon EOS 550D : caractéristiques. Après le Buzz l’explication - blog de Jeremy Sahel - Blog LeMond. BeeHive Oven - Home. Venture Capital Home - Burrill. 101 East - China: Inventing Innovation. Cognitive computing. Cognitive Computing: The SyNAPSE Project. Stop motion. В 1,5 раза больше заявок собрал Республиканский конкурс инновационных бизнес-планов NIF$50K в этом году. Astro Teller on Innovation. Singularity University | Home. 10,000 Solutions | Innovative Ideas that Solve Local and Global Challenges.

Brainstorming . simplified . Threddie. My Webspiration. The British Museum " Welcome to the British Museum. BrainNook: The first online virtual world that develops Math and English skills in young children! School Change Consulting - Home. Idea Management - Innovation Management - Crowdsourcing - Suggestion ... Fetchnotes.

Microsoft PowerPoint - IBM MRC presentation - Big Data and Congnitive Computing v9.pptx - IBM_MRC_presentation_-_Big_Data_and_Congnitive_Computing_v9.pdf. Braineos | Flash card quizzes to make your brain happy! Zendo | passionate learners. Stephen Wolfram's Introduction to the Wolfram Language. Online Programming Courses, Learn Programming Online | LearnStreet. CODING FOR GOOD. Self Assessment. Skloog.com - Visual bookmarking made easy. AT&T; Knowledge Network Explorer.

Quantum Internet: First Teleportation To A Solid-State Quantum Memory. Immanuel Velikovsky: Pole Shift‬‏ Velikovsky the unsung genius - a Peter Mungo Jupp film‬‏ Brain Corporation | Building artificial nervous systems. Space : Discovery Channel. Velikovsky‬‏ Cosmos: "Velikovsky"‬‏ Cognitive Computing | A research blog by Ashwin Ram, PhD.

Cognitive Computing: - cognitivecomputing07.pdf. A new software ecosystem for cognitive systems. What Watson tell us about Cognitive Computing. DEMO Europe Keynote: Serguei Beloussov. Роспатент / Реестры. Team-Based Software Innovation. The Ten Myths of Innovation: the best summary. United States Patent & Trademark Office. 3 Инновационный конвент | Алматинский международный инновационный форум. 100506_BTCaseStudy2.pdf (объект «application/pdf») Realizing the Theory: Yield Management of Knowledge | Kyield. Untitled. The Process of Innovation. Инновации: кто выиграет (и проиграет) гонку за статус мировых лидеров? | Пресс-центр Москва. Кремниевая долина: не закат, а реинкарнация. WHERE GOOD IDEAS COME FROM by Steven Johnson.

Systematic Innovation Process (1 of 2) Systematic Innovation Process (2 of 2) The new information architecture. B1. Manipulating 3D Vector Space with Expressions in After Effects - Part 1. Visualizing Vectors. MOOC : Retour d'expérience de participants. Expressions - Introduction. Cp-210612.pdf (Objet application/pdf) Découvrez la méthode SCRUM. DuDuf. Felt Tips. JJ - Gifford Expressions. Adopte un MOOC : saison 2>Uppercult | Cultures I Numérique I Société.

Semantic Studios, société - Peter Morville.