Artigo - A influencia dos meios de comunicação. Answers - Definição de midias de massa. Mass media are tools for the transfer of information, concepts, and ideas to both general and specific audiences.
They are important tools in advancing public health goals. Communicating about health through mass media is complex, however, and challenges professionals in diverse disciplines. In an article in the Journal of Health Communication, Liana Winett and Lawrence Wallack wrote that "using the mass media to improve public health can be like navigating a vast network of roads without any street signs—if you are not sure where you are going and why, chances are you will not reach your destination" (1996, p. 173). A cauda longa: do mercado de massa ... O papel e a influencia da midia de massa. Wikipedia - Conceito de midias de massa.