WIRED - Journal. Female participation in the technology sector is in fashion. Westpac wants to inspire more women to get on board with key tech initiatives.
There's no doubt technology is on-trend in a big way. In fact, at Vogue, technology is here to stay. Generating more participation from women is crucial to the digital revolution. How technology is forging a new generation of fashion shows. When Christian Dior presented his first collection to the press nearly seven decades ago, it was his New Look designs that had the fashion world buzzing for their radical (if not scandalous) forms.
From his flower-strewn salon on 30 Montaigne Avenue – a ‘decorated but not decorative’, classically elegant space – the 42-year-old designer made fashion history. These days, in a world where social media rules, fashion brands are devoting the same painstaking craftsmanship into increasingly ambitious show sets as they do their collections – with budgets to match. Shows have become an essential extension of brands, with dazzling installations, bespoke soundtracks, and multi-sensory experiences deemed the new standard.
From orchestras to neon basketball courts, fashion houses are embroiled in a game of one-upmanship designed to cater to a global tech-centric audience. Alexander McQueen's Skin is Being Used To Make A New Collection of Bags & Leather Jackets. In strange fashion-meets-tech news, a fashion design student is currently working on a collection of leather bags and jackets made from the late Alexander McQueen's skin.
Quartz reports that London-based designer Tina Gorjanc, who is a student at Central Saint Martins, is using McQueen's DNA to grow human skin in a lab project for part of her material futures program at the fashion school. The "skin" will bear tattoos, moles and freckles reflecting the real locations, size and design of McQueen's. Gorjanc launched the project titled "Pure Human" with hopes to bring to light "how corporations might one day exploit genetic information for luxury goods, and to showcase how little protection exists for a person's DNA," according to the article. Tina Gorjanc. Decoding Amazon's Fashion Ambitions. NEW YORK, United States — In 2012, Amazon debuted its first fashion advertisement.
It was reminiscent of an American Vogue spread and featured a dolled up Chanel Iman in a taut, alert pose. Printed across her shins was the phrase “Smart is Beautiful,” a tagline still employed by the glossiest division of the e-commerce and cloud computing giant, which generated combined revenues of $107 billion in 2015. Fashion Show Review, Ready-to-Wear - Autumn 2016. NEW YORK, United States — This was a good week to be Tom Ford.
Last Friday, his new movie Nocturnal Animals electrified the Venice Film Festival. Then, on a steamy Wednesday night in New York, he entertained the fashion world with the presentation of his collection for Autumn/Winter 2016 during a dinner for 180 guests at the Four Seasons restaurant. Yes, that’s right. While many of his peers were already delivering their looks for the new season, Ford was only now showing his. But the elite eats were actually the pretext for an online spectacular with production values worthy of the Oscars, using 22 cameras and a team of award-show veterans to capture not just the catwalk, but every stray glance from Ford’s coterie of famous fans, every flicker of backstage action. Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse.
LONDON, United Kingdom — On Friday, Credit Suisse issued a report on the rise of wearable devices — personal accessories with embedded sensors, displays and other digital technology, such as Nike's FuelBand, Google's Internet-connected eyewear and Apple's rumoured iWatch — calling them "a mega trend" that has hit "an inflection point in market adoption" and will have "a significant and pervasive impact on the economy," reports Barron's.
The "wearables" market, currently concentrated in health and fitness and estimated to be worth between $3 billion to $5 billion, is set to explode, said the report, reaching $30 billion to $50 billion over the next three to five years, as sensors and battery life improve and an ecosystem of entrepreneurs start to build thousands of apps and services on top of wearable devices, just as they have done for smartphones. Read more about the emerging wearable technology market: Can New Technologies Thwart Counterfeiters? LONDON, United Kingdom — Earlier this month, Jack Ma, chairman of Chinese e-commerce giant Alibaba, made headlines when he declared that counterfeiters can “make better quality, better prices than the real product.”
Ma’s comment, made to investors at a company meeting, came during an ongoing dispute over Alibaba’s induction into the International Anti-Counterfeiting Coalition (IACC). After Alibaba joined in April, IACC members Michael Kors, Gucci America and Tiffany & Co. all quit the US-based lobbying group in protest over the sale of counterfeit goods on Alibaba and its affiliate sites. Fashion’s Fourth Industrial Revolution. LONDON, United Kingdom — In the 18th and 19th centuries, the first and second industrial revolutions harnessed water, steam and electric power to mechanise the making of clothing, challenging the traditional system of craft-based production.
In the mid-20th century, a third industrial revolution — in information technology and data analysis — radically changed the business of fashion once again, giving rise to fast fashion giants like Inditex and forcing the industry to rethink its ‘broken’ system for the age of Instagram. Now, a fourth industrial revolution — powered by a constellation of new innovations across the physical, digital and biological worlds, from 3D printing and artificial intelligence to advances in biomaterials — is driving a new wave of change across the economy, with major implications for fashion.
"We have yet to grasp fully the speed and breadth of this new revolution. The fourth industrial revolution will transform all industries. Related Articles: Fashion Needs a More Robust Approach to Technology Education. LONDON, United Kingdom — Fashion has undergone a rapid transformation over the past decade, with companies evolving their business models to meet the fast-pace of the digital world by changing runway to retail cycles, strengthening e-commerce offerings and dedicating entire teams to social media in a bid to keep pace with ever-changing consumer values.
A large part of this transformation can be attributed to the advancements in technology, which have helped push through some of the most significant changes in the fashion industry, redefining the way brands communicate and connect with customers, forcing fashion companies to rethink the format and purpose of their runway shows and restructure how they sell their collections. Indeed, one of the biggest changes to the industry was announced earlier this year by British luxury brand Burberry, which revealed its ambitious plans to sell its collections both online and in-stores as soon as its runway show ends this September.