UP exhibit on ‘the dark side of fashion’ shows true cost of being trendy. Asos loyalty scheme to put focus on engagement as well as purchases. The ‘Rewards’ scheme, which was trialled last year, will allow customers to build up points on purchases that are converted into vouchers for use on the site.
The scheme will also reward customer engagement, according to CEO Nick Beighton. If a customer, for example, posts a photograph of themselves on Instagram in an Asos outfit with the #asseenonme hashtag they will earn points. Speaking on a conference call this morning following the retailer’s full-year results, Beighton said the move is part of plans to “be awesome on mobile” and “create content so useful it feels like a recommendation from a friend” as Asos looks to boost engagement and therefore sales.
“Engaging content and experiences generates sustainable organic growth,” he explained. The move is part of a strategy at Asos that has seen it “re-evaluate everything it does on mobile” in a bid to improve customer service, traffic and sales. Inside Warehouse's reinvented store fit-out. Warehouse has taken a step further in its rebranding for autumn 16 with the launch of a new store concept, created to reflect the contemporary, edgy feel of the new-look collection, designed by Emma Cook.
The womenswear retailer has undergone a rebranding for this season, led by a new design team that includes design director Emma Cook. A refreshed aesthetic, revamped website and now store fit, designed by Checkland Kindleysides in collaboration with Warehouse brand consultant Alasdhair Willis signal a change in direction for the 40-year-old high street chain. Warehouse selected its first ever flagship store on London’s Argyll Street (opened in 1979) to kick off the rebrand rollout, ensuring maximum exposure to the capital’s shoppers. Following on from inspiration behind the womenswear range, the store also uses influences from the London cityscape balancing a modern look with a gritty, urban edge. Login to Mintel Reports - Mintel Group Ltd. Retailers rethinking supply chains following Brexit.
Login to Mintel Reports - Mintel Group Ltd. Login to Mintel Reports - Mintel Group Ltd. I'm Furious About Fast Fashion.
To survive on the High Street, shops must prioritise experience and ethics. The Truth About 'Fast' Fashion in 2016. When it comes to fashion and technology, how fast is too fast?
You only have to look at Instagram to realise that taking photos of every waking move is now deemed as ‘normal.’ But what is ‘normal?’ And does normal mean good? Not necessarily. Topshop Wants Affordable Wearable Tech for the Masses - Sourcing Journal. Topshop is calling on entrepreneurs and start-ups in wearable technology from around the world to take part in what it’s calling “the pitch of a lifetime.”
The fashion retailer has teamed up with L Marks, a London-based corporate innovation specialist and early stage investor, to create a boot camp-type program called Top Pitch. The challenge: to present a product that’s stylish, functional and in-demand with the Topshop customer, at an accessible price point.
These 2 British Retail Giants Are Grabbing Headlines: Should You Buy? With Britons increasingly demanding more bang for their buck, I believe Card Factory is in great shape to ride out any forthcoming trouble on the High Street.
Retail sales data since June’s Brexit referendum has been patchy at best, with shoppers curbing spending on small- and big-ticket items alike as fears over the domestic economy have risen. This is great news for the likes of Card Factory, whose cut-price greeting cards and other celebration-related paraphernalia has made it a favourite with bargain hunters. Indeed, Card Factory’s rising popularity was underlined by the firm’s half-year trading update on Tuesday.
This showed sales canter 4.8% higher during February-July, to £169.2m, a result that pushed pre-tax profit to £27.6m, up 7.8% on an annual basis. The FTSE 250 giant’s numbers weren’t exactly perfect, however, with like-for-like sales rising just 0.2% during the six months. 'Desktop is on the decline': 70 percent of online retailer Boohoo's traffic is now mobile. Boohoo, an online retailer for fast, affordable, fashion, has shifted to become mobile-first.
Boohoo’s business is dependent on customers frequently checking in for new product launches. Five hundred new products debut on the site each week, with about 100 pieces available for each. ‘Discounting is a big part of our strategy,’ says Boohoo boss. Boohoo profits grow as range expands. ‘Discounting is a big part of our strategy,’ says Boohoo boss.