background preloader

Luxury Brands

Facebook Twitter

Burberry New London Fashion Week Home. Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning.

Burberry New London Fashion Week Home

Bailey On The Changes At Burberry Bailey On The Changes At Burberry Moving closer to the London Fashion Week hub in Soho's Brewer Street Car Park - where the official show space has been located for the past two seasons - the luxury British brand's new venue, named "Makers House", is situated at 1 Manette Street. The Secret of Saint Laurent's Success. LONDON, United Kingdom — “Before the re-launch we had a very small footwear business.

The Secret of Saint Laurent's Success

Now Saint Laurent is one of our top ten [brands] at Barneys,” said Daniella Vitale, chief operating officer and senior executive vice president of Barneys New York. “We took a very big risk, without any history, but Saint Laurent has been such a huge success for us and a fantastic return on our investment.” Vitale’s experience is far from unique. “We've seen triple-digit growth for Lane Crawford stores,” said Lianna Mann, vice president of womenswear, home and jewellery at the Chinese department store group, commenting on the success of their Saint Laurent business since the appointment of Hedi Slimane as creative director in March 2012.

The Luxury Brand Balancing Act. LONDON, United Kingdom — Fashion’s luxury megabrands have long struck a winning balance between exclusivity and accessibility, driving strong financial results by creating expensive iconic products, which, paired with elaborate marketing campaigns, emit a halo of perceived exclusivity around lower price products — such as cosmetics, fragrances and small leather goods — designed to sell at high volume to aspirational consumers.

The Luxury Brand Balancing Act

After all, real exclusivity offers little opportunity for scale and the likes of Louis Vuitton and Gucci did not build multi-billion-dollar businesses by selling only to a handful of high net worth customers. But, as Jean-Noël Kapferer, professor of marketing at HEC Paris, writes in Luxury: How Brands Can Grow Yet Remain Rare, “The more the luxury sector grows, the more this threatens the levers of the luxury dream and the sense of what luxury evokes: the notion of rarity and of access to a privileged life, to products of exception.” Digital Access Regaining Balance. Raf Simons Starts at Calvin Klein, Marking Strategic Shift. NEW YORK, United States — It's official.

Raf Simons Starts at Calvin Klein, Marking Strategic Shift

Raf Simons has been named the new chief creative officer of Calvin Klein, formalising the Belgian designer's next move after three years as women's creative director of Christian Dior Couture. The arrival of Simons at the helm of the iconic American brand comes soon after the news that Dior has hired Valentino co-creative director Maria Grazia Chiuri to design its women’s collections, replacing Simons, who resigned in October 2015 from the LVMH-controlled French luxury house.

Simons’ non-compete agreement is thought to have expired at the end of July, which explains why his appointment at the PVH Corp. -owned Calvin Klein, though widely anticipated in industry circles, was never confirmed by the company until today. The company took to social media — including Instagram, Twitter and Facebook — to communicate the news.

The appointment appears to mark a distinct shift in the Calvin Klein playbook. "Fashion became pop. Luxury spending slump hit Chanel's 2015 profit and sales. By Pascale Denis and Toby Sterling| PARIS/AMSTERDAM PARIS/AMSTERDAM French luxury goods maker Chanel was hit hard by the luxury spending slump last year, leading to a sharp drop in profit and sales, according to figures filed with the Amsterdam exchange.

Luxury spending slump hit Chanel's 2015 profit and sales

Chanel International BV said operating profit in the year to Dec. 31 fell 23 percent to $1.6 billion on revenue some 17 percent lower to $6.24 billion. Using an Algorithm to Figure Out What Luxury Customers Really Want. I met Metis’s mother in Los Angeles in the summer of 2014.

Using an Algorithm to Figure Out What Luxury Customers Really Want

We were introduced by a mutual friend. Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers. It’s a brave new world out there, though not the one Aldus Huxley envisioned.

Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers

Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving.

The paparazzi will soon be a thing of the past. Celebrities use social media themselves to promote…, well, themselves. To automotive company executives, it sounds like a golden opportunity. Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext. By Eric Shorey 1/30/2014 Valentijn (on left) wears Giorgio Armani.

Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext

Ryley (center) wears Armani Collezioni. Leonard and Gloria wear their own clothes. Photo © Bruce Weber. Barneys has taken a progressive step forward with its new ad campaign and catalogs: Shot by legendary photographer Bruce Weber, “Brothers, Sisters, Sons & Daughters“ features some 17 trans men and women sporting high-end fashion available at the luxe retailer.