Twitter - tools. Crowdsourcing and Fundraising. Blog | Social Media Marketeers. Thank you for choosing OptimizePress. OptimizePress is based around using pages and templates for your site rather than a typical blog layout. Follow the steps below to get started: 1) Login to Wordpress 2) Click The Pages tab 3) Click "Add New" to create a new page 4) Select a Template style from the templates drop down on the right side of your screen 5) Use the build in admin fields to customize your page (please refer to the User guide for more information) 6) Click Publish to save and publish your page 7) Go To Settings > General > Reading > Select a static page from the dropdown for your home page (this will normally be your sales letter or squeeze page) 8) You're done!
Continue creating amazing looking pages using the simple OptimizePress interface If you require additional support with this please refer to the User Guide and FAQ (accessed from within your Wordpress theme admin) 109 Ways to Make Your Business Irresistible to the Media. Thanks for visiting! Claim your free e-course: "5 Things You Can Do Today To Increase Your Visibility" find media-sexy angles for your bizcreate your own media list and save hundreds of dollarspitch your story to journalists, bloggers and other influencersalways be ready for media exposurewrite your own press release with our paint-by-numbers template Elena Verlee The Passionate Publicist.
10 Awesome Landing Page Features You May Not Know About - Unbounce | Landing Pages: Build, Publish & Test Without I.T. 10 Incredibly Awesome Documents to Help You Start a Company. Non Disclosure Agreement (NDA) – these are over-hyped in my opinion and few angel or venture investors will sign them, but always helpful to have one handy to bust out at parties. LLC Operating Agreement – I put my first LLC together myself using this agreement. My advice is to hire an attorney, but if you don’t listen to advice so well, knock yourself out. Sample Convertible Note – A convertible note is a way to raise debt for your company that will convert into equity. When you are first raising money, if you can use a convertible note instead of having to give up shares/equity, you’ll usually be in a better position later on and own more of your company. Board of Advisor Agreement – A good board of advisor can be worth their weight in gold, a bad one can be worth their weight in radioactive fluid.
Financial Projections Template – This document is “da bomb”. Financial Model Projections for an Internet Company – Big shout out to Brian Garrett of Crosscut Ventures (site coming soon). Business Tips for Successful Startups. The Top 10 Wordpress Plugins for 2012. As of the writing of this post, WordPress offers more than 20,500 plugins, not counting the dozens added on a monthly basis. It can take days and weeks to sift through each plugin, especially since many accomplish the same goals, though they were created by different programmers. So to help you focus on the best, I am giving you my top 10 list of recommended plugins. This is not an exhaustive list of the only plugins you should use. Your unique needs will depend on the nature of your website and your visitors’ needs. But they are definitely some of the best out there and worth a look. Do you use any of these plugins? 1. This plugin enjoys excellent ratings and is presently one of the top SEO plugins available.
As you can see in the example above, the plugin offers many features to optimize a page. Here are the features at a glance: 2. Akismet is a well-known plugin because it comes standard with every WordPress install. Writing a Business Plan. Twitter - tools. The Pinterest “How To” Guide Part 2. Have you started using Pinterest? This post is part 2 in our article series on how to use Pinterest to increase traffic to your website. If you haven’t read Part 1, you can access it here. In Part 1, I discussed why Pinterest is so successful and the purpose behind the network. To recap, remember that Pinterest is centered on lifestyle. Users pin images that enhance, inspire, and make their lives easier. Promote As we discussed in Part 1, fill your pinboard with several categories and pins before you start implementing any strategies. Here are some great initial promotional strategies: Add a “Pin It” button to your website.
Pinning 101 When you click on a pin, this is what you will see: This pin originated from the company Econsultancy. There is a link to the original page above the image and also embedded in the image. Looking at this pin, you can see the potential for viral sharing. Pinterest Marketing Strategies Contests Brands generate tons of buzz by hosting Pinterest contests. When to Pin. Email Marketing Software & Email Marketing Services from AWeber.
5 Ways to Use Google+ Events for Your Business. Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers. Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community. Now, Google+ has a competing service with new bells and whistles. Google’s Benefits for Better Business Events Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.
With Google+ Events, you can make your invitations stand out, snap photos and more. Getting Started: Which Event Option Should You Use? So after hearing a few of the benefits of Google+ Events, you may be as eager as I was to get started. However, after spending several hours exploring the types of Google+ Events available, I was still a bit confused about how to set up an online event vs. a face-to-face event. C. . #3: Public Event on Location. Secrets to a Successful Social Media Strategy | Inc. 5000. If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?
" Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it's actually quite doable. And with new, affordable management tools on the market every day, the process can be more than worth it to your bottom line. I just hosted 15 customers at our VerticalResponse offices and talked to them about this very subject. One woman, who sells her goods on eBay, posts to Facebook, Pinterest and Twitter every hour. But another woman doesn't because she doesn't really know where to begin or what to say. This is what we say to people: You've got a ton of great content at your fingertips that you might not think is interesting, but I'll tell you, your followers do!
Share Great Content 1. If you sell goods, you've got pictures. 2. 3. 4. Save Time by Pre-Scheduling Posts. 14 Legal Tips for Starting Up. 5 Ways to Grow Your Exposure With Instagram. Wondering if the rapidly growing Instagram photo sharing community could benefit your business? As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures? Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. And it’s growing faster than ever. What Is Instagram? Instagram makes sharing pictures easy. Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them. Instagram photos (from left to right) on Twitter, Tumblr, Foursquare and Facebook. Like most social networks, users can accrue followers who will see their photos.
Instagram is unusual in that users review their photos via the app only, not online. In the last year, photo sharing has become an increasingly popular method of social sharing. Here are 5 ways to grow your presence on Instagram. For example, as of this writing: 9 Facebook Marketing Tips From Top Experts. Are you looking for creative ways to improve your Facebook marketing? Facebook continues to be the social media platform of choice for many businesses. So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today. #1: Leverage videos more effectively on Facebook with Open Graph Emeric Ernoult My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images!
Let me explain. A story will be displayed on Facebook with a title, description and image. But if you have a video of this specific product or service, you can make the stories published a lot more appealing! Imagine that every time someone likes a product, it will share a video showing that product in an attractive way or a demo of how to benefit from it—or if it’s a service, an interview of a client saying how he benefited from your service. You can make the stories published a lot more appealing with video. Ten Painless Tactics To Earn Attention On Twitter - Whiteboard Friday.
Twitter is similar to passing signs at full speed on the highway. How do you get your signs (tweets) noticed and read? How can your profile stand out from the rest? For many, Twitter can be a fun and exciting, yet illusive and challenging social media platform. This Whiteboard Friday (to be followed by a Whiteboard Plus and Moz YouTube post) includes ten Twitter tactics for you to put to good use. Watch as Dan Shure explains how to earn Twtitter attention with ten totally-actionable, Twitter-riffic tips you can use to get people to notice you in the most fast-paced social media platform in the world.
These can all apply to individuals or brands. Also, check out the next two videos in this series focusing on how to grow your audience and driving action. Hey, everyone, welcome to Whiteboard Friday. Guide To Writing A Business Plan. 3 Simple Steps to Double (or Triple) Your Profits, Cut Your Work Hours In Half & Enjoy a Business That Runs Itself. Six tips for increasing your Facebook fans. Interacting with fans on Facebook is no longer the mystery that it once was, with a majority of brands realising the benefits of posting regular content and engaging in conversations with users.
But that doesn’t necessarily mean that engaging with fans is easy. Wildfire has produced a report that looks into the best ways for brands to interact with consumers on Facebook and generate earned media by encouraging them to share content with their friends. It evaluated almost 700 brands to understand how they managed their social initiatives and identified six best practices that helped them recruit more brand advocates. 1.
The report recommends that brands give their fans a variety of ways to engage with them and different things to do when they arrive on their Facebook page. This can help to increase time spent on the page as well as return activity (depending on the setup of your offer, content, or promotion). 2. 3. Image. 4. This grounds the brand a place and time to which users can relate. For Those Who Want to Lead, Read - John Coleman. By John Coleman | 10:00 AM August 15, 2012 When David Petraeus visited the Harvard Kennedy School in 2009, one of the meetings he requested was with author Doris Kearns Goodwin. Petraeus, who holds a PhD in International Relations from Princeton, is a fan of Team of Rivals and wanted time to speak to the famed historian about her work.
Apparently, the great general (and current CIA Director) is something of a bibliophile. He’s increasingly an outlier. Even as global literacy rates are high (84%), people are reading less and less deeply. The National Endowment for the Arts (PDF) has found that “[r]eading has declined among every group of adult Americans,” and for the first time in American history, “less than half of the U.S. adult American population is reading literature.” Literacy has been improving in countries like India and China, but that literacy may not translate into more or deeper reading.
Note how many business titans are or have been avid readers. Join a reading group. It's More Important to Be Kind than Clever - Bill Taylor. By Bill Taylor | 9:00 AM August 23, 2012 One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread.
It’s a little story that offers big lessons about service, brands, and the human side of business — a story that underscores why efficiency should never come at the expense of humanity. The story, as told in AdWeek, goes like this: Brandon Cook, from Wilton, New Hampshire, was visiting his grandmother in the hospital. Terribly ill with cancer, she complained to her grandson that she desperately wanted a bowl of soup, and that the hospital’s soup was inedible (she used saltier language). If only she could get a bowl of her favorite clam chowder from Panera Bread! Trouble was, Panera only sells clam chowder on Friday. It was a small act of kindness that would not normally make headlines. Bezos’s calculations may have been accurate — but the reaction was not what he expected.
9 Things That Motivate Employees More Than Money. The ability to motivate employees is one of the greatest skills an entrepreneur can possess. Two years ago, I realized I didn’t have this skill. So I hired a CEO who did. Josh had 12 years in the corporate world, which included running a major department at Comcast. I knew he was seasoned, but I was still skeptical at first. We were going through some tough growing pains, and I thought that a lack of cash would make it extremely difficult to improve the company morale. I was wrong. With his help and the help of the great team leaders he put in place, Josh not only rebuilt the culture, but also created a passionate, hard-working team that is as committed to growing and improving the company as I am.
Here are nine things I learned from him: Be generous with praise. RocketHub. Raise Money for YOU! How to raise money on your donation website! Rock The Post. Localstake. 3 Simple Tricks for Getting New Customers. Smart marketers know that as much as 80% of their revenues come from repeat customers. Once you transform someone from prospect to customer and then give them a great experience, your next sale to that customer will be much easier.
In fact, oftentimes the next sale will be initiated by the customer without any effort on your part. So the best way to get more sales from repeat customers is...make more sales to first-time customers! For instance, if your initial sale to a customer is $40, but the average customer will purchase four more times within the first year, then a new customer is actually worth $200 in the first year. Much more than the initial $40! So, clearly, you want to attract as many new customers as possible (and take care of them so they keep purchasing from you). To help you do this, below are three tips for attracting first-time customers. First-Time Customer Strategy #1: Give Them a Deal So use these special offers carefully. Look to Zappos.com as inspiration. Who We Are. Five Low-Cost Local Marketing Ideas.
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