Indra. Near Field Communication: A Simple Exchange of Information | Samsung Articles & Insights. Phones with NFC. NFC Academy. NFC Forum : Resources. Mobile NFC. New mobile technologies are profoundly changing the way in which people and businesses buy and sell. Mass-market smartphones, with touchscreens, fast connections and an array of feature-rich applications, are extending the convenience and interactivity of online commerce into the physical bricks and mortar world.
Hundreds of millions of people now have the entire Internet at their fingertips wherever they are. As they move around, consumers use smartphones to look up product and service information, download and store vouchers, search for merchants, explore transport options, run price comparisons, buy tickets, purchase products and order services, rather than waiting in line. At the same time, retailers, transport operators and other service providers are beginning to use mobile technologies and services to both improve efficiency and create a more compelling experience for their customers. The role of NFC in mobile commerce Retail – interactivity everywhere.