razchorev
Raz Chorev
Marketing Consultant, Social Media enthusiast, Linkedin trainer
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Westpac, Australia's oldest bank, is acknowledged as the web 2.0 leader among the big four banks in Australia. Please find below the presentation David Backley , CTO of Westpac, gave at the Enterprise 2.0 Executive Forum in February 2008. Westpac fully embraces social media
Visible Banking: Westpac Enterprise 2.0: unleash the potential o
Ways to measure social media effectiveness
Browse > Home / Resources / Ways to measure social media effectiveness Social media can be very much like PR – how do you measure relationships and credibility? In PR we can measure things like the number of key messages in articles and the amount of media coverage.
How to Use Tweetups as a Marketing Strategy | Social Media Exami
Social media goes beyond Facebook or Twitter. It’s about connecting with people and developing relationships . And sometimes those connections can be literally face-to-face !
Meeting @Iconic88: Twitter's Clark Kent - iggypintado's posterou
I'd been intrigued for some time by the musings of someone I follow on Twitter. This person predominantly tweets positive and inspiring messages. A sample of these tweets encourages "Random Acts of Kindness" (#RAOK), promotes concepts such as "unconditional love" and includes the most thought-provoking qoutes from Plato, Gandhi and the Dalai Lama, to name a few. On Twitter, he identifies himself as @iconic88 and is currently visually represented with an avatar of a hand holding up a single ice cream cone. He chooses to stay anonymous - like Superman's Clark Kent.Like professionals in every field – business, sports, the arts, etc. – I prefer to listen and learn LESS from the commentators and analysts and MORE from the professional practitioners. By professional practitioners, I mean the people who spend their time IN their chosen field by DOING. They're usually "hands-on" and knee-deep in experiential learning through experimenting, testing, monitoring and managing all aspects of their chosen practice. It seems that everywhere you look these days, there’s a s ocial media expert springing up somewhere. On Tuesday, 30 th March at Sydney’s GPO, A List (of) Entrepreneurs is honoured to exclusively present the first public presentation of Twitter’s professional social media professional practitioner, @Iconic88 .
Practical Social Media: the revelation of Twitter’s @iconic88 –
30 Valuable Lessons Learned Using Social Media for Small Busines
In a little over a months time I will have owned my business for just about three years. When I began using social media some thirty six months ago, I had no real marketing background experience, and I certainly had never written a blog post , interacted in a forum , or sent a Tweet . My social media evolution began with a simple foray into blogging as a way to try and rank well for some keywords related to my business. From there I expanded to niche forums, review sites, FLICKR, YouTube, Facebook, and Twitter.
Do you use (or want to use) social media to promote your business but wonder how in the heck you measure its effectiveness to bring in more customers and make more sales? Social Media ROI...Mysterious! Here’s the thing: For both large and small businesses, effective social media measurement starts with well-defined goals and ends with analyzing the impact of your efforts.
Measuring Social Media ROI: Does size matter? — Mark Hayward
In this video I interview Chris Garrett , co-author of the book ProBlogger . Here Chris provides great advice to helps businesses achieve value with social media. Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog. Be sure to read the other takeaways listed below.
How to Engage With Social Media (a Chris Garrett Interview) | So
Muhammad Saleem is a social media consultant and a top-ranked community member on multiple social news sites. Follow him on Twitter for more social media insights. There is no doubt that Twitter has been a runaway success. Add to their rapid growth the recently announced @anywhere platform, and plans for further international expansion , and it comes as no surprise that the company is not looking to sell — at least within the next 2 years. While the site’s growth has certainly been impressive and it has reached the point of non-displacement, there are some interesting hidden truths about Twitter and its users.
The Current State of Twitter [INFOGRAPHIC]
זה לא סוד שהפרופילים שלנו ברשתות החברתיות הם היסודות עליהן נשען המיתוג האישי שלנו באינטרנט. אבל הבסיס הוא עדיין האופן בו השם שלנו מופיע במנועי החיפוש (שזה בעצם גוגל…). יש לזכור כי המיתוג האישי באינטרנט מופנה בעיקר עבור אלה שאינם מכירים אותנו (לקוח פוטנציאלי, מעסיק עתידי, הבליינד-דייט) ואלו, סביר להניח, קודם כל יחפשו אותנו בגוגל לפני הפייסבוק, מפני שבגוגל הם יודעים שיוכלו למצוא מידע יותר 'נייטראלי'. מה גם שכמה שזה נשמע מפתיע, לא כולם מכירים את הרשתות החברתיות, או מחוברים אליהן. ואם האופן בו השם שלנו מופיע בגוגל הוא הבסיס למיתוג האישי שלנו באינטרנט, נשאף שתהיה לנו שליטה מלאה על האזכורים שמופיעים בעמוד הראשון של התוצאות בחיפוש שמנו, כפי שכתבתי בפוסט על "ישראל ישראלי". אבל כאן רציתי להתמקד בטיפים של SEO הנוגעים ספציפית לארבע הרשתות החברתיות המובילות והעיקריות: Google Plus, FaceBook, Twitter ו- קפה דה-מרקר הישראלית.
