Applied Semiotics. Www.amazon.com/Metaphors-We-Live-George-Lakoff/dp/0226468011/ Introducing Social Semiotics: An Introductory Textbook (9780415249447): Theo van Leeuwen. Semiotics for Beginners by Daniel Chandler. Introduction. Daniel Chandler Introduction If you go into a bookshop and ask them where to find a book on semiotics you are likely to meet with a blank look.
Even worse, you might be asked to define what semiotics is - which would be a bit tricky if you were looking for a beginner's guide. It's worse still if you do know a bit about semiotics, because it can be hard to offer a simple definition which is of much use in the bookshop. If you've ever been in such a situation, you'll probably agree that it's wise not to ask.