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Google Analytics Trends. New Google Analytics API Features. Over the past few months we've received a lot of great feedback from our developers about what they wanted to see in the Google Analytics API, and it included adding access to Google Analytics newest and most powerful features, such as advanced segments, custom variables and more. Today we want to let you know about improvements to the Google Analytics Data Export API, including the following highlights (all the details of this release can be found on our public changelog and public notify group): Support for Advanced Segments With advanced segmentation, you can look beyond your aggregated data and peer into the nuances of traffic and visitor activity on your site.

For example, the average time on site for all visits could be 60 seconds, but when you segment by country, you might learn that average time on site of visits from Germany is over 2 minutes. We've added two new ways to use advanced segments through the API: Goal 5-20 and Configuration Data Custom Variables Enjoy! Analytics is illegal, say German government offi. Trends. SocialMedia Metrics Superlist: Measurement, ROI, & Key Statisti. Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing.

What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. In summary, they are: 1. 2. 3. 4. 5. Statr for Flickr: Home. Viralheat | Social media monitoring and analytics. WatchMouse APIstatus monitoring. Klout. Twitter monitoring. Mixpanel | Real-time Web Analytics, Funnel Analysis. Mixpanel’s Analytics Now Tracking 1 Billion Actions A Month. Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, has hit a big milestone: it’s now processing over 1 billion actions per month. To put that in perspective, a year ago the company had recorded 80 million actions cumulatively.

Mixpanel was built by former Slide employees, who took their experience with that company’s extensive analytics tracking and built tools that other developers can integrate into their own applications. These datapoints can include pretty much anything a developer wants to track, from the number of pages a user has viewed to how many virtual cows they’ve thrown in a Facebook app.

Cofounder Suhail Doshi says that the volume of data the site tracks grew 185% last month alone (you can see the growth chart below). Earlier this week, Mixpanel launched a new feature for its funnel tracking system, which allows developers to identify exactly where in their applications users are engaged, and where they’re leaving.