
open
Get flash to fully experience Pearltrees
OpenUni Open Access
Last week I sent an email to Googlers about the meaning of "open" as it relates to the Internet, Google, and our users. In the spirit of openness, I thought it would be appropriate to share these thoughts with those outside of Google as well. At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. Many companies will claim roughly the same thing since they know that declaring themselves to be open is both good for their brand and completely without risk. After all, in our industry there is no clear definition of what open really means.
google defines "open
If there is one thing I noticed this past year, it is that companies seem to be tripping over themselves more than ever before to claim the mantle of openness. Openness is now a marketing mantra. Facebook kicked things off in May by opening up its social network to outside developers through a comprehensive set of APIs. Google responded by trying to “out open” Facebook with the launch of its own platform for social networking apps, OpenSocial (which was more open than Facebook’s APIs, but still not open enough for some people).
Who Is The Openest Of Them All?
Yesterday, Google published a long manifesto on the “meaning of open” in the form of an email to all employees republished as a blog post. In it, senior VP of product management Jonathan Rosenberg , makes an eloquent argument for why open systems always win and urges Google’s employees to always strive to be open when designing products. An open Internet spurs innovation and brings more consumers on board, which ultimately means more searches and increased use of Web applications. The gist of his argument is that a bigger, better Internet is good for Google. He writes that Google employees should resist the impulse to create closed products and systems, and even makes a swipe at Apple for doing so (bold added for emphasis):
GoogleOpen Convenient For Them
Steeds vaker kom je in beleidsstukken, in jaarverslagen en op conferenties de term “Living Lab” tegen als het over product- en diensteninnovatie gaat. Klinkt goed, maar wat betekent het en waarom zijn Living Labs voor ons relevant? Living Labs zijn test- en ontwikkelomgevingen buiten het ontwikkellab, in een realistische context, vaak in een begrensd gebied als een stad of een wijk.

