MyTown
< LBS gaming / EcoMap
< LBS location based services
< ratrace
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January 24, 2012 Booyah, the maker of real-world social and mobile games, announced its newest game today, Pet Town.
Location-based social networking services like Foursquare and Gowalla may eat up a lot of techie mindshare, but they still have very few users — roughly 150,000 and 50,000 , respectively. However, by virtue of product design and social norms, users are discouraged from cheating when it comes to the services’ social gaming elements, so the value of their information is high.
MyTown is a GPS game built around your local shops, restaurants, and hangouts.
Augmented reality is the new buzzword when it comes to linking the real world and virtual world in a way that both high street businesses and software developers can leverage technology to engage new customers. But developer Booyah is still making use of more basic GPS systems to bring users into physical locations through a new iPhone game called MyTown . "We want to blur real and virtual worlds - you’re navigating the real world by checking out pizza places, leaving comments for other people, and you’re also competing with friends with points and on a leaderboard," Booyah CEO and co-founder Keith Lee tells VentureBeat .
One of the most interesting, and well funded , start-ups to enter the iPhone space in 2009 is US outfit Booyah.
Back when iPhone developer Booyah released its first title, Booyah Society , most of the buzz was about the creators behind it.
MyTown- the Monopoly-like iPhone app with 2.5 million users – parent company Booyah is working hard to ground itself more firmly into the real world.
Alexia Tsotsis works for TechCrunch as a writer. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry.
MyTown , from Booyah! which recently added product check-ins to its wildly popular service, has today announced another milestone, 350,000 product check-ins per week and some new corporate partnerships that should make the service even more widely adopted. For those unfamiliar with the iPhone and iPod touch app, MyTown uses GPS features to check-in at real-world locations to unlock rewards.