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SEO is a fast changing discipline . What worked 5 or 10 years ago might be completely unnecessary these days or even bad for your site’s ranking. Thus leading search industry publications publish the most probable Google ranking factors each year. Nonetheless many webmasters prefer to stick to the past or follow wrong advice from bloggers who just repeat SEO myths.
Overshadowed by the Google+ launch was the implementation of the rel=author markup in search results . Once implemented, authors are given a very prominent treatment on search results. It doesn’t reorder the results (yet) but it certainly highlights that result and likely drives a much higher click through rate. I was already interested in rel=author, but this was enough to get me off the proverbial couch and try it out myself. Unfortunately the authorship directions provided by Google , while probably comprehensive, are confusing.
I’ve recommended from the beginning that businesses should use Google+ , but with the launch of Search Plus Your World, the web marketer’s game has changed … And getting that Google+ account is critical . WordPress Landing Pages Made Easy! by Premise But just having an account will not help you.