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SocialBro Official Blog. CMOs of the world, we salute you! Of all the business functions, hasn’t marketing had more than its fair share of disruptive change over the last decade? Marketing as a discipline has changed beyond all recognition – probably 90%, or more, of online activities today didn’t exist in 2005. It is undoubtedly true that none of today’s business success stories have gained or maintained their positions without embracing that change, though many may at times have felt like they were on a treadmill where, no matter how fast you run to stay ahead, someone else keeps turning up the speed.

Yet tempting though it may be to rest awhile on those hard won laurels, there is a new thorny marketing problem in the side of many larger businesses that isn’t going away any time soon, and that’s social media, which is still an area of marketing that many enterprise scale organisations struggle with. Forget about the pricetag Get personal Make it relevant A great starting point. Respond fast It’s a simple rule. Social Media Management, Twitter Tools, Social CRM | Sprout Social. Get serious stats about your Twitter community with Social Bro.

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