Keyword Research for SEO: The Definitive Guide (2018 Update) Most people ONLY optimize their site around keywords that are very closely related to what they sell. And it’s a BIG mistake for two main reasons: 1. Keywords that people use to find your products are usually super competitive. 2. There are thousands of keywords that your potential customer searches for when they’re not searching for that you sell. And if you can get in front of your customer with an awesome piece of content, they’re SUPER likely to buy from you down the road.
For example, like I mentioned earlier, I run an SEO training company. But I don’t optimize every page on my site around commercial terms. (Like “SEO training” and “SEO courses”). Instead, I rank for keywords that my customers search for when they’re not looking for SEO training. (Keywords like: “link building”, “on-page SEO” and “SEO Tools”). I call these keywords “Shoulder Keywords”. These keywords aren’t directly related to what you sell. How about another example? But don’t stop there. Check Out This Tutorial. Soovle - Let the web help. (NEW!) Free Backlink Checker - Backlink Tool / Links Checker. Valuable backlink checker. According to Google, “Content and Links going into your site” are the two most important ranking factors followed by RankBrain.
So, if you have your content in place, you probably should focus on backlinks pointing to your domain and important pages, because quality links can help you outrank your competitors and get you additional referrer traffic. When you’re new to SEO please read this section What Are Backlinks or The Value of Backlinks, and for those of you who know all about external links let’s dive right in. How to use the backlink checker? The Free Backlink Checker is developed to give you access to the backlink profile of any site on the web. See who is linking to you and research your best performing content. Find your competitors most valuable backlinks and examine their backlink profile to spot patterns and possible link opportunities. Backlink checker results explained Have a closer look at these metrics, so you know how to interpret the results: Check Out Our Social Media & SEO Tools - Ahrefs.com.
Bye Bye SEO Data: Google and the Game Changer. Posted by Shelly Kramer on September 24, 2013 · 63 Comments Big news of the week in the world of marketing and SEO is that Google finally made the move to switch all searches to encrypted searches. And this, it changes everything about the way SEO professionals, and marketers, will have to work moving forward. In a nutshell, this means that websites will no longer be able to track users by the keywords they use to power their searches. Which is a big deal. And given the huge concerns about online privacy, not surprising at all. For Google, allowing personally identifiable information to be combined with search queries is a huge liability and it’s also a competitive issue.
How This Impacts Marketers In the simplest terms, as a marketer, it’s important for me to know what keyword terms drive traffic to our clients’ websites. Another example: say your company makes a software product that’s a project management tool for B2B companies. Where This Leaves Us Photo Credit: Joybot via Compfight cc. Did Google just kill PR agencies? Google has updated its webmaster rules on links and keywords in press releases and it doesn't look good for PR agencies. The details on the changes are here: Link schemes - Webmaster Tools Help Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index.
Repeated words are a big red flag (I've put them in italics to explain what Google means by "optimized anchor text. ") Links with optimized anchor text in articles or press releases distributed on other sites. Most press releases are posted on numerous sites to get attention and to promote a business . My 2006 post: Die! <Updated>All forms of promotional content are suspect Is Search Broken? Home.