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4 Ways to Improve Your Content Marketing. B2B Thought Leadership Infographic - edelman.com. Wave.video. Content repurposing tools you’ve never heard of (but should be using) in 2018. We can bet you’ve read lots of expert roundups listing tools and tips to boost your content marketing.

Content repurposing tools you’ve never heard of (but should be using) in 2018

Social Video Creator. Edgar’s Social Media Scheduling Features - MeetEdgar. Ubersuggest's Free Keyword Tool, Generate More Suggestions. Optimization & Growth by CXL. Thrive Leads: the Ultimate List Building Plugin for WordPress. Pricing - Poptin. Pricing Plans. How do we measure visitors/sessions?

Pricing Plans

We measure the total number of visitors/sessions on your website within the payment date range which is a month. OptinMonster Pricing - Conversion Optimization Software. 15 Free Alternatives to SumoMe’s Software Suite. A Day in the Life of Americans. From two angles so far, we’ve seen how Americans spend their days, but the views are wideout and limited in what you can see.

A Day in the Life of Americans

I can tell you that about 40 percent of people age 25 to 34 are working on an average day at three in the afternoon. I can tell you similar numbers for housework, leisure, travel, and other things. It’s an overview. What I really want to see is closer to the individual and a more granular sense of how each person contributes to the patterns. The Growth Hacker’s Guide To Stealing Hundreds of Your Competitors Customers. This is a guest post by Dom from Turbo Are you building a company in a crowded market?

The Growth Hacker’s Guide To Stealing Hundreds of Your Competitors Customers

Most of us SaaS founders are. And the problem with challenging our competitors, is often times the have more sales and marketing muscle than we do. But I have good news. HubSpot's Blog Ideas Generator. The 75 Essential Content Marketing Stats You Need to Know. Guest Post ROI: The Data Behind 273 Guest Posts Says It's No Good - BloggerJet. I bet that you have at least one guest post under your belt.

Guest Post ROI: The Data Behind 273 Guest Posts Says It's No Good - BloggerJet

So let me ask you something: – What was the ROI of that guest post? Did you achieve what you expected? Are you happy with the results? Or maybe you didn’t have any specific goal in mind and wrote your guest post just because everyone else is doing it? I reached out to 500+ bloggers (big and small) and asked all of them pretty much same questions. The amount of feedback and data that I got from that outreach was totally overwhelming (to say the least) and I can’t wait to share all these golden nuggets with you. But first… How to Increase Traffic to Your Website? Free Tools and 14 Tricks. Do you feel like Winnie the Pooh sometimes?

How to Increase Traffic to Your Website? Free Tools and 14 Tricks

The more you look inside (Analytics) the more Piglet (your audience) isn’t there. How To Improve Your Writing: 5 Secrets From Hollywood. Thanks to the internet, people are reading and writing more than ever.

How To Improve Your Writing: 5 Secrets From Hollywood

But is it me, or does it seem like the quality of that writing has gotten worse? However, this can be a good thing. These days, solid writing really stands out. Clickbait alert: These are the words people can’t resist in a headline. On the ground floor of the Smithsonian National Museum of American History, is an exhibition titled “Food: Transforming the American table 1950-2000″ with Julia Child’s kitchen as its crown jewel.

Clickbait alert: These are the words people can’t resist in a headline

It traces the most important moments in the history of American food, from the invention of the refrigerator to the introduction of canned goods to the pervasiveness corn in processed foods. Much of the exhibition is dedicated to a point of pride and shame in American cuisine: Food products—a staple of pantries, gas stations, and corner stores—are the quintessential embodiment of American eating habits.

Gratis stock photo en vector websites - de ultieme lijst. Marketers: We struggle to get internal buy-in for branded content. Many brands have become obsessed with content marketing as traditional advertising loses its effectiveness.

Marketers: We struggle to get internal buy-in for branded content

But doing it well is hard for brands that are rooted in that very same traditional advertising. Brand marketers descended on NewsCred’s #ThinkContent Summit Thursday to wrestle with the issues. We rounded up some attendees and asked them a simple question: What’s the biggest thing holding back content marketing? Tomas Kellner, managing editor, GE There is so much talk about content marketing, but I don’t think people necessarily understand what it is. They think about it in terms of pure marketing and advertising, which it’s not.

Tinder doesn’t allow ads. Here are all the ads on Tinder. Brands have run into a difficult time when it comes to Tinder advertising.

Tinder doesn’t allow ads. Here are all the ads on Tinder

Just earlier this month, Gap’s new campaign, which planned to feature Tinder messages inviting people to a “pants party,” was pulled off the dating app. The guerrilla campaign was deemed an unauthorized use of the platform. De redbullisering van de media. Elk bedrijf is een mediabedrijf, want iedereen moet een boodschap vertellen. Red Bull neemt dat heel serieus. Reverse Engineering the #Storytelling Techniques in a Fast Company Feature. Every company wants a signature win in heavyweight publications like Fast Company, BusinessWeek and Fortune. By signature win, I mean 1,000-plus words devoted to a behind-the-curtain look at the company. Yet, few PR teams cultivate the needed content assets to give themselves a fighting chance for this type of attention.

It requires thinking like a journalist, framing the tension in the story and teasing out potential texture.

Lead generation & inbound marketing

Content marketing strategies & approach. Seeding, sharing, distribution of content. (95) Upworthy: What tools does Upworthy employ to test its headlines? Content marketing outline. Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content: Information Systems Research: Vol 24, No 1. Despite the popular use of social media by consumers and marketers, empirical research investigating their economic values still lags. In this study, we integrate qualitative user-marketer interaction content data from a fan page brand community on Facebook and consumer transactions data to assemble a unique data set at the individual consumer level. We then quantify the impact of community contents from consumers (user-generated content, i.e., UGC) and marketers (marketer-generated content, i.e., MGC) on consumers' apparel purchase expenditures. A content analysis method was used to construct measures to capture the informative and persuasive nature of UGC and MGC while distinguishing between directed and undirected communication modes in the brand community.

In our empirical analysis, we exploit differences across consumers' fan page joining decision and across timing differences in fan page joining dates for our model estimation and identification strategies. What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment. Digital Content Marketing: A Literature Synthesis - Journal of Marketing Management - Volume 20, Issue 1-2. The Single Best Content Marketing Channel for Your Startup. The single best content marketing channel is email subscriptions powered by Twitter/social media distribution.

Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. My goals with RSS, Twitter and email are two: first to maintain a relationship with a reader longer than a single website visit by creating a communication channel and second to use that marketing channel to drive re-engagement. Below, I’ve analyzed the results and come across some surprising findings. First, RSS subscribers generate more traffic than email subscribers.

Second, email readers are much easier to win than RSS readers. Note, the code to perform a web, rss and email analysis is at the bottom of this post, in case you’re interested in analyzing your startup’s content marketing effectiveness. Email and RSS subscribers open blog posts at roughly equal rates; RSS is a moderate 21% better. Buffer: 5 blogging tips. A little over two years ago, I jumped into an epic adventure while still in college. My friend, Joel, had just launched a small app to help him post better on Twitter. The 10 commandments of social sharing and driving traffic to your website. You have a great product, idea or service. You’ve invested in putting together a solid website.

Social media marketing is important, so you have Twitter, Facebook and LinkedIn accounts – maybe even a Tumblr account too. You know social sharing is a key element of success online, but you want the results of your efforts to improve. (9) Marcus Geduld's answer to Writing: What should everyone know about writing. Y U No Go Viral: The Emerging Science of Memes - Christopher Mims. Weekend Challenge: One-Shot Video on Vimeo Video School.

Examples of great content mkt by startups