The 75 Essential Content Marketing Stats You Need to Know. Guest Post ROI: The Data Behind 273 Guest Posts Says It's No Good - BloggerJet. I bet that you have at least one guest post under your belt.
So let me ask you something: – What was the ROI of that guest post? Did you achieve what you expected? Are you happy with the results? Or maybe you didn’t have any specific goal in mind and wrote your guest post just because everyone else is doing it? I reached out to 500+ bloggers (big and small) and asked all of them pretty much same questions. How to Increase Traffic to Your Website? Free Tools and 14 Tricks. Do you feel like Winnie the Pooh sometimes?
The more you look inside (Analytics) the more Piglet (your audience) isn’t there. How To Improve Your Writing: 5 Secrets From Hollywood. Thanks to the internet, people are reading and writing more than ever.
But is it me, or does it seem like the quality of that writing has gotten worse? However, this can be a good thing. These days, solid writing really stands out. Clickbait alert: These are the words people can’t resist in a headline. On the ground floor of the Smithsonian National Museum of American History, is an exhibition titled “Food: Transforming the American table 1950-2000″ with Julia Child’s kitchen as its crown jewel.
It traces the most important moments in the history of American food, from the invention of the refrigerator to the introduction of canned goods to the pervasiveness corn in processed foods. Gratis stock photo en vector websites - de ultieme lijst. Marketers: We struggle to get internal buy-in for branded content. Many brands have become obsessed with content marketing as traditional advertising loses its effectiveness.
But doing it well is hard for brands that are rooted in that very same traditional advertising. Brand marketers descended on NewsCred’s #ThinkContent Summit Thursday to wrestle with the issues. Tinder doesn’t allow ads. Here are all the ads on Tinder. Brands have run into a difficult time when it comes to Tinder advertising.
Just earlier this month, Gap’s new campaign, which planned to feature Tinder messages inviting people to a “pants party,” was pulled off the dating app. The guerrilla campaign was deemed an unauthorized use of the platform. De redbullisering van de media. Reverse Engineering the #Storytelling Techniques in a Fast Company Feature. Every company wants a signature win in heavyweight publications like Fast Company, BusinessWeek and Fortune.
By signature win, I mean 1,000-plus words devoted to a behind-the-curtain look at the company. Yet, few PR teams cultivate the needed content assets to give themselves a fighting chance for this type of attention. It requires thinking like a journalist, framing the tension in the story and teasing out potential texture.
Content marketing strategies & approach. Seeding, sharing, distribution of content. (95) Upworthy: What tools does Upworthy employ to test its headlines? Content marketing outline. Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content: Information Systems Research: Vol 24, No 1. Despite the popular use of social media by consumers and marketers, empirical research investigating their economic values still lags.
In this study, we integrate qualitative user-marketer interaction content data from a fan page brand community on Facebook and consumer transactions data to assemble a unique data set at the individual consumer level. We then quantify the impact of community contents from consumers (user-generated content, i.e., UGC) and marketers (marketer-generated content, i.e., MGC) on consumers' apparel purchase expenditures. A content analysis method was used to construct measures to capture the informative and persuasive nature of UGC and MGC while distinguishing between directed and undirected communication modes in the brand community. In our empirical analysis, we exploit differences across consumers' fan page joining decision and across timing differences in fan page joining dates for our model estimation and identification strategies.
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment. Digital Content Marketing: A Literature Synthesis - Journal of Marketing Management - Volume 20, Issue 1-2. The Single Best Content Marketing Channel for Your Startup. The single best content marketing channel is email subscriptions powered by Twitter/social media distribution.
Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. My goals with RSS, Twitter and email are two: first to maintain a relationship with a reader longer than a single website visit by creating a communication channel and second to use that marketing channel to drive re-engagement. Below, I’ve analyzed the results and come across some surprising findings. First, RSS subscribers generate more traffic than email subscribers. Second, email readers are much easier to win than RSS readers. Note, the code to perform a web, rss and email analysis is at the bottom of this post, in case you’re interested in analyzing your startup’s content marketing effectiveness.
Buffer: 5 blogging tips. The 10 commandments of social sharing and driving traffic to your website. You have a great product, idea or service.
You’ve invested in putting together a solid website. Social media marketing is important, so you have Twitter, Facebook and LinkedIn accounts – maybe even a Tumblr account too. You know social sharing is a key element of success online, but you want the results of your efforts to improve. (9) Marcus Geduld's answer to Writing: What should everyone know about writing. Y U No Go Viral: The Emerging Science of Memes - Christopher Mims. It's a meme-eat-meme world out there: For one to become popular, another must pass into obscurity. Bauckhage et al. More and more of the things that set the internet on fire are of that species of charmingly moronic pairing of text and image that allows even the post-literate to feel like they have partaken of a shared cultural moment.
And now, scientists are beginning to understand how the curiously addictive visual tropes known as "memes" are born, why they die, and whether or not it's possible to predict which will "go viral" and be harvested by the night-soil merchants up at meme warehouses like Cheezburger. Treating memes like genes tells us which are likely to spread The internet, of course, was barely in its infancy when Richard Dawkins, a British evolutionary biologist, coined the term "meme" back in 1976.
Weekend Challenge: One-Shot Video on Vimeo Video School.