Automatisering FINN. Why your product needs users to work hard – Startup Grind – Medium. Written to help you design a better UX for your product, thereby improving user engagement and loyalty.
Follow-up to: “Why every product needs sophisticated onboarding” Why your users should be working hard. 3 Ways to Maximize Profitability in Your PR Firm. By Rick Gould Pitching the media is easy (well, not really), but improving profitability is hard.
Without a solid profitability strategy, PR agencies may just be spinning their wheels. Receive e-invoices - Basware electronic invoicing solutions. Control the Negotiation Before It Begins. Countless books and articles offer advice that can help deal makers avoid missteps at the bargaining table.
Low Cost Social Media Services for Small Businesses. Speed as a Habit. This article is by Dave Girouard, CEO of personal finance startup Upstart, and former President of Google Enterprise Apps.
He’s well known for building Google’s enterprise apps division into a $1B+ global business. Here he shares his tips for making speed fundamental to your company. I’ve long believed that speed is the ultimate weapon in business. All else being equal, the fastest company in any market will win. To Jumpstart Growth, Flip the Company’s Priorities. The punishing forces of quarter-to-quarter performance expectations have forced business leaders to scramble for short-term profit gains at the long-term expense of the organization.
Because of those short-term bets and strategic pivots, organizations are struggling to meet ever-changing customer needs, are challenged to drive margins, and find themselves vulnerable to non-traditional competitors and unattractive to potential employees. This confluence of forces has led 52% of the Fortune 500 to be acquired, merged, go bankrupt, or fall off the list since 2000. Businessinsider.
Innovation. Why You Should Start Marketing Before Writing Any Single Line Of Code. UX, UI, design. Saas Metrics and Tips. Startup tools online. Startups CH. Startups. Offices & rent. The Ultimate Cheat Sheet For Starting And Running Your Business. Editor’s note: James Altucher is an investor, programmer, author, and several-times entrepreneur.
His latest book, “Choose Yourself!” (foreword by Dick Costolo, CEO of Twitter) came out on June 3. Follow him on Twitter @jaltucher.
Amazon and the "profitless business model" fallacy — Remains of the Day. [DISCLOSURE: As always when I write about Amazon, I'll note I worked there from 1997-2004 and that I still own some shares in the company.
I still have many friends who work there, though I have no more idea what Amazon is working on now than any of you in the public.] With every quarterly earnings call, my Twitter feed lights up with jokes about how Amazon continues to grow its revenue and make no profits and how trusting investors continue to rewards the company for it.
The apotheosis of that line of thoughts is a quote from Slate's Matthew Yglesias earlier this year: "Amazon, as best I can tell, is a charitable organization being run by elements of the investment community for the benefit of consumers. "
Three customer acquisition levers. Of all the formulas used to describe how customer acquisition works, this identity equation is as simple as it gets: [Dollars In] [Dollars Out] x [inverse of Acquisition Cost] x [Conversion Rate] x [Transaction Size] That’s it.
When you pay for a marketing campaign with the goal of driving revenue, then everything you need to know simplifies down to Acquisition Cost, Conversion Rate, and Transaction Size. Three distinct characters with unique personalities. Acquisition Cost. Acquisition Cost is the glamour queen of your marketing program - it’s the typical spend to get one person or company to sign up and express interest in your product or service. Average marketers who starve Acquisition Cost wake up to see the inflow of new customers has suddenly dried up.
On the other hand, you can effectively lower Acquisition Cost with honest effort. Conversion Rate. An eBook pricing model that resulted in $100,000 in sales by. This is a guest post by Nathan Barry, in response to two other posts that previously appeared on this blog.
Nathan is the author of Designing Web Applications, The App Design Handbook, and Authority: A Step-By-Step Guide to Self-Publishing. His most recent company, ConvertKit, makes email marketing suck less. How you price a product can have a radical impact on the revenue you make from it. My search for the perfect pricing model resulted in an additional $50,000 (a 170% increase) in revenue. Mary Meeker On Advertising.
The Steve Jobs Emails That Show How to Win a Hard-Nosed Negotiation - Zachary M. Seward. Court documents reveal how the late Apple CEO won over News Corp. on eBook pricing.
(Reuters) The US government's price-fixing lawsuit against Apple goes to trial next month in New York. Ahead of its court date, the US released emails that purport to show Apple was the "ringleader" in a scheme to set artificially high ebook prices with some of the largest American publishers, which have already settled the case.