background preloader

Be interesting

Facebook Twitter

How To Track Customer Acquisitions: – The Startup – Medium. 1.3.

How To Track Customer Acquisitions: – The Startup – Medium

Sales Funnel Whereas the customer lifecycle is driven by customer actions and tracks how they experience the product and company, the ultimate goal of the sales funnel is following specific actions, processes, and workflows to track and optimize the sales process effectiveness. Questions that your sales funnel has to answer: How does your team prioritize leads?

How does your team nurture prospects? What I Learned From 10 Years of Doing PR for Apple. I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997.

What I Learned From 10 Years of Doing PR for Apple

Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton. The outlook for Apple was bleak — most media wrote the company off as a shadow of its former self. Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself. Thanks to online tracking technology, marketers no longer have to rely on assumptions about consumer behavior.

Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself

Instead, they can deliver ads targeted specifically to individuals based on their behavior online. Marketers have long known that this type of personalized advertising is more effective at generating both clicks and conversions, but they have not fully understood the consumer psychology that makes these behaviorally targeted ads so effective. These ads are indeed more relevant and interesting to consumers—but that’s not the entire story.

In our research, recently published in the Journal of Consumer Research, we explored whether behaviorally targeted ads have unique psychological consequences that help make them more effective than ads that rely on traditional demographic or psychographic targeting. A Monsanto Exec’s Selfie-Snapping, Live-Tweeting Campaign for GMO Acceptance. Passion drives sponsorship of Formula One. B2B Sponsorships: It’s all kicking off. How to Boost Your SEO by Using Schema Markup. One of the latest evolutions in SEO is called schema markup.

How to Boost Your SEO by Using Schema Markup

This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website. How to Get Interviewed by Popular Blogs (Even If You're Not a Big Shot) Stings, doesn’t it?

How to Get Interviewed by Popular Blogs (Even If You're Not a Big Shot)

Whenever a popular blog quotes an expert in your niche, you feel a little pang of envy. And you can’t help thinking… Why not me? And it’s a good question. Why did that person get asked for their opinion and not you? The Necessary Art of Persuasion. If there ever was a time for businesspeople to learn the fine art of persuasion, it is now.

The Necessary Art of Persuasion

Gone are the command-and-control days of executives managing by decree. Today businesses are run largely by cross-functional teams of peers and populated by baby boomers and their Generation X offspring, who show little tolerance for unquestioned authority. Electronic communication and globalization have further eroded the traditional hierarchy, as ideas and people flow more freely than ever around organizations and as decisions get made closer to the markets. Untitled. Social media en het probleem met always-on marketing.

Communicate with anyone, based on personality. How Capitalism Created 'Cool' — The Atlantic. Uk.businessinsider. New Keys For Diffusion Of Information In Social Networks. Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy. Chartbuilder.

Examples of interestingness

Persado scores $21M to become the Moneyball of marketing. If you’re a marketer with a knack for writing great copy, you may want to learn another job skill.

Persado scores $21M to become the Moneyball of marketing

New York City-based Persado is offering an artificial intelligence-based system for creating the most effective text for emails, web pages, and other marketing. Today, it announced it has raised $21 million to help make human-written copy less relevant. “It’s quite revolutionary what we do,” CEO and cofounder Alex Vratskides told VentureBeat. “We generate the most persuasive language to drive action.” The system’s semantic algorithm utilizes a language parser, machine learning that improves effectiveness from results, and statistics. Currently, the platform is focused on providing the core, actionable parts of an email message.


7 Brilliant Ways Authors Build Buzz. Many first time authors assume that, upon publication, their books will be immediately covered by all national news outlets.

7 Brilliant Ways Authors Build Buzz

Then they wake up. Peter McGraw, a marketing and psychology professor, and coauthor of the recently published book The Humor Code, says that an author friend warned him that “publishers print books and authors sell books. That was useful to have that perspective early on.” Authors have to stand out in a crowded marketplace, and they’re often footing their own marketing bills. The need to reach readers on the cheap has inspired plenty of innovation among writers.

Paid to earned

Jaarverslag 2013 in Lego - AZ Sint-Lucas Gent. SEO. Social media marketing. MEDIA. Marketing & PR. Content marketing. PR based on business analytics. PR novelties, memes, stunts. Charisma. How to Break Into Sitcom Writing: Start a Twitter. He might be 80, but former lieutenant governor Richard Ravitch, out with a new memoir, has the same gleam in his eye—and he’s still warning of crises.

How to Break Into Sitcom Writing: Start a Twitter

Andrew Cuomo, call your office. The man who rescue helped rescue New York City from bankruptcy in the 1970s says New York is in deep financial trouble again. What Makes Malcolm Gladwell Fascinating. I used to dread going to parties.

What Makes Malcolm Gladwell Fascinating

I stood around struggling with small talk, waiting for an opening to debate about big ideas. That changed 13 years ago, the day I read The Tipping Point. Suddenly, everyone wanted to talk about Malcolm Gladwell's ideas, and I felt right at home. He made social science cool in watercooler chatter, spawning an entire genre of books that blend stories and studies to explain how the world works.

Newsjacking done right

Social media interestingness. How to pitch a reporter. CEO spokespersons. Examples of expert marketing by young companies. Academic sources comm & PR. Studies in Communication Sciences. Online Marketing Strategy – Social Triggers. How to Steal the Market from Your Competitor. Research: The Emotions that Make Marketing Campaigns Go Viral - Kelsey Libert , and Kristin Tynski. What Makes Malcolm Gladwell Fascinating. Global Consumers' Trust in 'Earned' Advertising Grows in Importance. CONTACT: Marisa Grimes,, 646.654.5759 NEW YORK – April 10, 2012 – Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years. Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half (47%) of consumers around the world say they trust paid television, magazine and newspaper ads, confidence declined by 24 percent, 20 percent and 25 percent respectively since 2009.

Trust in Online Ads Trust in Mobile Ads.


Field marketing. Client backlinks.