Para conquistar a un cliente no basta con emocionar. Las empresas cada vez destinan más medios a cautivar al cliente con su mensaje, emplean nuevas técnicas para emocionar a los consumidores, para crear una actitud favorable a la marca.
Estas acciones consiguen llamar su atención, despertar su interés inicial e incluso incitan a los clientes a querer saber más sobre la empresa y sus productos. Pero la marca debe cumplir las expectativas generadas por su comunicación; para conquistar al cliente no basta con emocionar, la empresa debe estar a la altura de las circunstancias, y esto se consigue ofreciendo: Un servicio impecable. El 88% de los consumidores afirma que para que una empresa se gane su confianza, ésta debe ofrecer un servicio de calidad.
Así lo refleja el estudio elaborado por Clickfox sobre lealtad. Un buen producto, que efectivamente satisfaga las necesidades del consumidor. Marketing online, Puro Marketing. Marketing online Encontrados 909 Resultados relacionados La diferenciación pasa por incrementar el valor del contenido que se difunde.
Te damos 10 claves para mejorar el impacto de esta nueva disciplina, que se ha convertido en uno de los ejes estratégicos del marketing. El llamado "marketing de... 659 SHARES 0 Comentarios Redacción A la hora de promocionar su negocio online, las pymes apuestan más por estrategias externas, antes que reforzar su propia web. 1043 SHARES 2 Comentarios El marketing de contenidos se perfila como una estrategia eficaz en la generación de leads. 721 SHARES 0 Comentarios Ya conocemos la importancia del marketing de contenidos para construir una marca diferenciada, perfilar el espíritu de un producto e ilustrar su iconografía de conceptos. 600 SHARES 4 Comentarios Los consumidores buscan activamente información sobre aquellos productos que le interesan a la hora de tomar sus decisiones de compra. 573 SHARES 0 Comentarios 666 SHARES 0 Comentarios 882 SHARES 0 Comentarios.
Marketing Your Small Business Online: 39 Essential Tools for Online Marketing. Published 05/20/2009 Thousands of online marketing tools clamor for attention, with new ones popping up every week it seems.
You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment. We’ve compiled a list of the most popular (or most useful) tools we could think of. You might be using some of them already, but you’re sure to find a couple that will round out your small business marketing toolkit nicely. And if you’re just starting out marketing a new business online, this list may help point you in the right direction. Content Sharing Websites Squidoo Create a lens around your business area. Scribd Share your expert content like white papers and articles. SlideShare Post your presentations and documents online for others to view and share.
Flikr Does your product or service translate well visually? Press Release Distribution Services Social Networks. - StumbleUpon. 13 Crowdfunding Websites to Fund Your Business. Who needs banks?
Crowdfunding websites can help you find a community of small investors to fund your business, without the risks of traditional financing. Here is a list of crowdfunding sites. Some sites focus on funding creative projects, others sites focus on meeting specific needs in the marketplace or community. So don’t let access to capital hold you back — let the crowd fund you. 13 Crowdfunding Websites 33needs. 33needs enables everyone to invest, make a social impact, and earn financial rewards. 8 Big Marketing Lessons From The World's Greatest Copywriters. If you’ve ever sold anything, currently have something for sale, or are planning on selling something in the near future, drop what you’re doing right now and pay very close attention.
These 8 lessons on marketing and sales are nothing less than pure gold. These ideas will help you hone in on your market, discover how to communicate with them and how to persuade them to buy. There’s also an infographic you can post on your site or print out. Enjoy! Marketing Lesson #1. The force that creates sales, that powers our present economy, is desire. - Eugene M. Eugene teaches us that in order to get someone to take action, we need to first build up desire. When desire is built to a certain point, it overcomes all obstacles (and objections) such as price and uncertainty. Marketing Lesson #2. People don’t buy from clowns.- Claude Hopkins The more creative type will frown upon this “rule” but there’s a lot of truth to it. Not some clown…
49 ways to build your brand using online marketing. Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive.
How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Estrategia_marketing_online.jpg (660×439)