The Dynamics of Social Customer Service. In the process of adopting social media mostly to connect with friends and like-minded people, consumers keep leaving behind gazillions of breadcrumbs regarding their experience with brands. It could be the quality, it could be the service but the amount of conversations connected to what companies sells and do is exponentially growing imposing more attention on participative platforms for social support. Is this happening at the same time in every industry? What kind of feedback are consumers sharing online? How are companies reacting? A good look at what is happening comes from the Customer Service Index 2012 report by Brandwatch that analyzed 40 top brands across 7 industries (retail, telecoms, transport, financial services, logistics, technology, utilities): Social media channels attract discontent more than praise.
Resources should be carefully utilized. What should we learn from this? Social customer service is an opportunity and a need. September 16th, 2012. 4 Awesome Types of Successful Twitter Contests. Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the phrase ‘RT to win’ on Twitter, you’ll find many interesting contests being held on a daily basis. A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence.
There are even some who would suggest that Twitter contests are more effective at building engagement than any other online (paid) investments. Clearly then, as Twitter grows its influence in social media, so too would the importance of Twitter contests. There are several different types of Twitter contests. 1. In a ‘creative answer’ format, users are usually asked to answer a question from the organizers using a hashtag. Here is one example:Back in 2010, KFC held a ‘creative answer’ Twitter contest. 2. 1. One of the most popular contests on Twitter. A. 7 Inspiring Examples of Real-Time Marketing in Action. Real-time marketing means reacting in real, or near-real time. It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media.
Digital channels have long enabled real time optimization of display advertising, but as social listening and monitoring tools proliferate nearly as quickly as social media channels, real-time matters more to marketers. This is true not just because of social media, but also because social is now what provides the creative impetus for paid and owned media. Based on research my colleague Jeremiah Owyang and I very recently jointly published, the new real-time marketing work cycle looks something like this: Real-time marketing demonstrably works -- not just in social channels, but across the marketing spectrum.
How Real Companies Are Leveraging the Power of Real-Time Marketing. 3 Facebook Features to Get More Business Leads. El cálculo del Precio dentro de la producción. How to get your tweets re-tweeted – 10 top tips - The Marketing Gym. Dee BlickOctober 14, 2012Uncategorized It is tempting to judge your “success” on social media by the number and regularity of your outpourings, however the quantity of tweets is not the determinant of your success on social media. One easy-to-measure yardstick that really sorts out the mediocre tweets from the top tweets is how many are re-tweeted; when one or more of your followers, or indeed non-followers decides that your tweet merits re-tweeting to their followers.
If you want your reach and impact to spread on twitter, you need to be tweeting in such a way that one little tweet is carried to hundreds of thousands of people. Here’s how you can achieve this : Become a genuine expert and share useful nuggets of information and expertise. It may take a little while for people to view you as an expert and not just a flash in the pan trying to sell something but once you’ve established a regular pattern of expert tweets, your followers will pick up on them. Google+ Is The “Social Spine” For Consumers As Well As Brands And Advertisers. Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all.
I’m a firm believer in Google’s approach to becoming more social, as I’ve watched it happen not only within its products, but also company wide. Having said that, I do wonder if the destination side of Google+ is “enough” to get a hold of advertisers’ and brands’ attention. I’ve dug quite a bit into and spoken to a few people at Google to get some thoughts on this, and I was actually surprised by how quickly brands have jumped on the social bandwagon at the company. I spoke with Christian Oestlien, Product Manager at Google, and he shed some light on how things are shaking out as far as how brands using Google’s other various advertising platforms are adapting to the all new shiny and social Google. Wild And On Fire One of my first questions to Oestlien was about Google’s acquisition of Wildfire, the advertising platform for all things social. ¿Qué es y qué hace el Social Media Strategist?
Si hace unos días te hablábamos sobre la figura del Community Manager, sus funciones, deberes, derechos y obligaciones, hoy te hablamos sobre otra figura realmente importante: . Y es que poco a poco, y aunque al sector le está costando, comenzamos a adoptar como propios los organigramas, la organización y el sistema de trabajo con social media que nos viene marcado por nuestros “hermanos mayores” norteamericanos. Y digo “hermanos mayores” no por ser más altos, más guapos y más listos, sino porque, nos guste o no, siguen liderando el segmento de la tecnología y marcando tendencia. {*style:<b> Como su propio nombre indica, y ciñéndonos a la traducción, un Social Media Strategist es la cabeza pensante, es el que conoce los medios sociales (en todo el sentido de la expresión) así como los objetivos de la compañía a conseguir y diseña la estrategia para conseguirlos, interna y/o externamente. Así dicho parece sencillo, ¿verdad? Y… ¿una vez hemos ejecutado?
No, para nada. Bloghunting. Pinterest-infografia-b2b-b2c.jpg (656×1024) A Visual Tour Through the Basics of Social Media Marketing. I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is a worthwhile pursuit. Enjoy! SECTION I: What is Social Media Marketing? Before we ask that, we really need to start with the goals of online marketing as a whole! Basic Things Like: Web Site Traffic Conversions and Sales Page Views & Ad Exposure More Complex Things Like: Growing Brand Awareness Creating Positive Brand Association Business Development & Networking Guess What?
Social Media Marketing Can Help with All of These Things. How, you might ask? The first step is social interaction over the web. You + Wikipedia = Your Content in Front of Lots of Eyeballs See? SECTION III: Why Now? P.s. Definiendo y comprendiendo “Engagement” en Social Media | AdVentures Digital Agency. A menudo, en estos ambientes del Marketing digital y/o del Social Media, solemos escuchar mucho hablando sobre “engagement”. Pero.. . ¿estamos conscientes de qué significa y lo que engloba?
Si nos vamos a la traducción literal desde el idioma inglés, “engagement” significa compromiso. Aplicando el término en el tema que nos ocupa, podríamos definir a primera vista que Engagement es lograr “enganchar” con el usuario de modo que este cree lazos incondicionales hacia determinada marca/producto/servicio”. Dicho en otras palabras, un cliente que la defienda porque le nace y no por acuerdos comerciales. “Si no somos capaces de adivinar cómo será el consumidor del futuro, podemos desaparecer. El Social Media Engagement puede interpretarse, entonces, como la forma en que mercado y marca interactúan a través de las redes y medios sociales.
Engagement, para Solis, consiste en humanizar las marcas y cumplir con tres premisas cuando se actúe en las redes sociales, que son. ¿Cómo se logra? 10 maneras de conseguir más visitas a tus posts. Social Media checklist (versión 2) Social Media Premios Congreso Community Managers Marketing Internet Marketing Digital Redes Sociales | Congreso de Commynity Managers. The Best Ways to Use Social Media in Your Job Search. 40 Social Media B2B Infographics. Sales Intelligence, Social CRM & Sales 2.0 Solutions - InsideView. Social Media B2B Infographics. About Koka Subscribe! Grab the RSS feed or get updates by Email Tron Legacy – This Movie Looks Awesome HootSuite the Best Twitter Client Ever Social Media B2B Infographics By Koka Sexton On December 12, 2010 · Leave a Comment Just wanted to cross post that on the InsideView blog, we posted 40 Social Media Infographics that I think would be of interest to anyone following Twitter, Facebook and other forms of social media.
Social Media Facts and Figures for B2B Sales Social Media Spending Sales Productivity Lost During the World Cup Building a Company with Social Media A Day in the Internet This is just a sampling of the entire collection so… Read the complete 40 Social Media B2B Infographics Tagged with: B2b Sales • Blog • Entire Collection • Eye Candy • Fun • Infographics • Insideview • Sales Productivity • Sampling • Social Media • Subject Matter • World Cup Leave a Reply Your email address will not be published. About The Author Koka Sexton I'm Koka Sexton. Visit Authors Website → Pages About Koka More. Influenciadores en el mar del Social Media. 100 Examples of Corporate Social Media Policies. About Koka Subscribe! Grab the RSS feed or get updates by Email 213 Days as an Insider Are You Addicted To Empire Avenue Yet? 100 Examples of Corporate Social Media Policies By Koka Sexton On May 14, 2011 · 24 Comments The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page.
The right side column displays a link to the actual document of policy web page for you to either download or review. Source: Social Media Governance 24 Responses to 100 Examples of Corporate Social Media Policies Matt Batt says: June 6, 2011 at 1:00 pm I’ve seen and had so many clients and companies talk with me about social policy development and examples…your post is timely and will be shared with many as a result. Leave a Reply Your email address will not be published. About The Author Koka Sexton Pages More. Four Fantastic Reasons Why You Should Be Using LinkedIn. There are many reasons why you should be using LinkedIn. It is worthy to note that LinkedIn has more than175 million members in over 200 countries and territories. Below are four great reasons why you should take advantage of this high quality site, presently thousands of people across the globe are using it and they are really happy about it:
5 Scary Mistakes to Avoid on Facebook. Most small-business owners know they need to be on Facebook, but it's not always as simple as it sounds. A Facebook page requires not only hard work to achieve social media goals, but also care to avoid making a blunder that could hurt a company's reputation, among other scary consequences. Here are five mistakes to avoid when engaging with customers on the world's largest social network: 1.
Ignoring your Facebook page. Once you establish your presence on Facebook, you must remain active to achieve your social media objectives. If you fail to post regularly, you can appear to be disinterested and lose your fan base. Instead, allot a certain amount of time each day -- preferably multiple times a day -- to post quality content and engage with current and potential customers. Also be on the lookout for spam and erroneous comments. Related: How to Convert Facebook Fans Into Paying Customers 2. 3. Convey your personality and expert knowledge, and provide your fans with valuable insights. 4. 5. Twitter's Profile Pages Redesign Offers More Branding Opportunities. Twitter has announced changes that allow you to further customize and brand your business's Twitter account.
New design features for profile pages allow users to upload a header image that will be visible on Twitter and, for the first time, on iPad, iPhone and Android devices. Additionally, the new design gives users more control over their background images, which can now be visible on both the left and right side. This can give marketers even more real estate for branding on Twitter. Social media managers should pay special attention to the new header image. Twitter suggests using a profile header image that is 1,252 pixels by 626 pixels for optimal display across all possible devices. It's the first thing your customers will see when visiting your page. Don't use it to sell or simply slap a logo up there. Related: What You Can Learn from Celebrities About Social Media Also, design around the profile photo, as it's centered in the middle of the image.
Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald. By Anthony J. Bradley and Mark P. McDonald | 2:57 PM November 1, 2011 In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. What is a good purpose for social media? If you’re like most executives (and you’re being honest), probably not. No wonder most organizations struggle with gaining tangible and significant business value from social media. That deficiency often leads to a worst practice we call “provide and pray.”
The lesson? Facebook’s core purpose is for people to easily track what their friends are doing. Yes, some social Web environments have strayed from their original purpose. Choosing the right purpose is difficult (much harder than providing the technology). Purpose is a business decision. Dimensions of Social Innovation | facilitation & process, LLC. Aprende a manejar Twitter (vÃdeos) Cuantificando objetivos del Social media a traves de las KPI's. - StumbleUpon.
Mashable. Social Media Marketing. Diseño web. Social media. Imagen corporativa. B2B Marketing. 16 Things People Really Hate About Your Email Marketing. Yoryoterapia 2.0: ¿Por que se llama Social Media? Sociologofreelance.files.wordpress.com/2010/07/marketing20. Images/marketing/marketing_synergy. Tips for entrepreneurs. More Than Facebook: The Time Is Right For Social Business. Social Media & internet enterprises. The Gold in Social Customer Service. Www.jeffbullas.com/2011/06/27/how-to-create-a-twitter-marketing-strategy-that-rocks/ 10 Twitter Marketing Strategies and Tactics. Responsable de comunidad. Why B2Bs Should Be on Google+ | B2B Insights Blog. Páginas de marcas en FaceBook vs. Google + #infografia infographic #socialmedia #marketing.