The Dynamics of Social Customer Service. In the process of adopting social media mostly to connect with friends and like-minded people, consumers keep leaving behind gazillions of breadcrumbs regarding their experience with brands.
It could be the quality, it could be the service but the amount of conversations connected to what companies sells and do is exponentially growing imposing more attention on participative platforms for social support. Is this happening at the same time in every industry? What kind of feedback are consumers sharing online? How are companies reacting? A good look at what is happening comes from the Customer Service Index 2012 report by Brandwatch that analyzed 40 top brands across 7 industries (retail, telecoms, transport, financial services, logistics, technology, utilities):
4 Awesome Types of Successful Twitter Contests. Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the phrase ‘RT to win’ on Twitter, you’ll find many interesting contests being held on a daily basis.
A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence. There are even some who would suggest that Twitter contests are more effective at building engagement than any other online (paid) investments. 7 Inspiring Examples of Real-Time Marketing in Action. Real-time marketing means reacting in real, or near-real time.
It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. 3 Facebook Features to Get More Business Leads. El cálculo del Precio dentro de la producción. How to get your tweets re-tweeted – 10 top tips - The Marketing Gym. Dee BlickOctober 14, 2012Uncategorized It is tempting to judge your “success” on social media by the number and regularity of your outpourings, however the quantity of tweets is not the determinant of your success on social media.
One easy-to-measure yardstick that really sorts out the mediocre tweets from the top tweets is how many are re-tweeted; when one or more of your followers, or indeed non-followers decides that your tweet merits re-tweeting to their followers. If you want your reach and impact to spread on twitter, you need to be tweeting in such a way that one little tweet is carried to hundreds of thousands of people. Here’s how you can achieve this : Become a genuine expert and share useful nuggets of information and expertise. Google+ Is The “Social Spine” For Consumers As Well As Brands And Advertisers. Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all.
I’m a firm believer in Google’s approach to becoming more social, as I’ve watched it happen not only within its products, but also company wide. Having said that, I do wonder if the destination side of Google+ is “enough” to get a hold of advertisers’ and brands’ attention. I’ve dug quite a bit into and spoken to a few people at Google to get some thoughts on this, and I was actually surprised by how quickly brands have jumped on the social bandwagon at the company. I spoke with Christian Oestlien, Product Manager at Google, and he shed some light on how things are shaking out as far as how brands using Google’s other various advertising platforms are adapting to the all new shiny and social Google.
Wild And On Fire One of my first questions to Oestlien was about Google’s acquisition of Wildfire, the advertising platform for all things social. ¿Qué es y qué hace el Social Media Strategist? Si hace unos días te hablábamos sobre la figura del Community Manager, sus funciones, deberes, derechos y obligaciones, hoy te hablamos sobre otra figura realmente importante: . Y es que poco a poco, y aunque al sector le está costando, comenzamos a adoptar como propios los organigramas, la organización y el sistema de trabajo con social media que nos viene marcado por nuestros “hermanos mayores” norteamericanos. Y digo “hermanos mayores” no por ser más altos, más guapos y más listos, sino porque, nos guste o no, siguen liderando el segmento de la tecnología y marcando tendencia. {*style:<b> Como su propio nombre indica, y ciñéndonos a la traducción, un Social Media Strategist es la cabeza pensante, es el que conoce los medios sociales (en todo el sentido de la expresión) así como los objetivos de la compañía a conseguir y diseña la estrategia para conseguirlos, interna y/o externamente.
</b>*} Así dicho parece sencillo, ¿verdad? Y… ¿una vez hemos ejecutado? No, para nada. Pinterest-infografia-b2b-b2c.jpg (656×1024) A Visual Tour Through the Basics of Social Media Marketing. I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations).
The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is a worthwhile pursuit. Enjoy! SECTION I: What is Social Media Marketing? Before we ask that, we really need to start with the goals of online marketing as a whole! Basic Things Like: Web Site Traffic Conversions and Sales Page Views & Ad Exposure More Complex Things Like: Growing Brand Awareness Creating Positive Brand Association Business Development & Networking. Definiendo y comprendiendo “Engagement” en Social Media. 10 maneras de conseguir más visitas a tus posts. Social Media checklist (versión 2) Social Media Premios Congreso Community Managers Marketing Internet Marketing Digital Redes Sociales. The Best Ways to Use Social Media in Your Job Search. 40 Social Media B2B Infographics. Sales Intelligence, Social CRM & Sales 2.0 Solutions - InsideView.
Social Media B2B Infographics. About Koka Subscribe!
Grab the RSS feed or get updates by Email. Influenciadores en el mar del Social Media. 100 Examples of Corporate Social Media Policies. About Koka Subscribe!
Grab the RSS feed or get updates by Email 213 Days as an Insider Are You Addicted To Empire Avenue Yet? 100 Examples of Corporate Social Media Policies By Koka Sexton On May 14, 2011 · 24 Comments The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Four Fantastic Reasons Why You Should Be Using LinkedIn.
There are many reasons why you should be using LinkedIn. It is worthy to note that LinkedIn has more than175 million members in over 200 countries and territories. Below are four great reasons why you should take advantage of this high quality site, presently thousands of people across the globe are using it and they are really happy about it: 5 Scary Mistakes to Avoid on Facebook. Most small-business owners know they need to be on Facebook, but it's not always as simple as it sounds.
A Facebook page requires not only hard work to achieve social media goals, but also care to avoid making a blunder that could hurt a company's reputation, among other scary consequences. Here are five mistakes to avoid when engaging with customers on the world's largest social network: 1. Ignoring your Facebook page. Once you establish your presence on Facebook, you must remain active to achieve your social media objectives. Also be on the lookout for spam and erroneous comments. Twitter's Profile Pages Redesign Offers More Branding Opportunities. Twitter has announced changes that allow you to further customize and brand your business's Twitter account.
New design features for profile pages allow users to upload a header image that will be visible on Twitter and, for the first time, on iPad, iPhone and Android devices. Additionally, the new design gives users more control over their background images, which can now be visible on both the left and right side. This can give marketers even more real estate for branding on Twitter. Social media managers should pay special attention to the new header image. Twitter suggests using a profile header image that is 1,252 pixels by 626 pixels for optimal display across all possible devices. Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald.
By Anthony J. Bradley and Mark P. McDonald | 2:57 PM November 1, 2011 In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” In the world of social media, they are purpose, purpose, and purpose. Dimensions of Social Innovation. At the cellular level, innovation is about change. Innovation is about finding efficiency, converting knowledge and ideas into better ways of doing business or into new or improved programs and services. There is not a single organization in existence today that isn’t searching for innovation as a way to improve organizational efficiency and effectiveness.
Aprende a manejar Twitter (vÃdeos) Cuantificando objetivos del Social media a traves de las KPI's. Las KPI, o Key Performance Indicators son los indicadores clave de rendimiento, necesarios para cuantificar objetivos. Podemos considerarlos como las pautas de control que sirven para diagnosticar si la estrategia que seguimos es la idónea, si funciona correctamente, o qué aspectos son susceptibles de modificar.
- StumbleUpon. Mashable. Mashable (Mashable Inc.) es un blog de noticias de Internet, fundado por Pete Cashmore en julio de 2005. Social Media Marketing. Diseño web. Social media. ¿Por qué tener presencia en redes sociales? Existen muchos beneficios en las redes sociales, pero por nuestra experiencia la presencia en social media marketing tiene mayor valor y sentido porque: Propaga las acciones de marketing rápidamente.Crea conciencia de marca.Mejorar la percepción de su marca.Lo involucrar directamente a los clientes.
La razón de esto es que los medios sociales como Facebook, YouTube, Twitter y LinkedIn tienen una gran cantidad de tráfico y son hoy una de las mejores oportunidades para crear campañas on-line a un bajo costo de impresión, y en algunos casos con una segmentación avanzada. Imagen corporativa. B2B Marketing. 16 Things People Really Hate About Your Email Marketing. Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone's email communications in the first place?
Or maybe you did opt in once upon a time, but the messages are so poorly targeted and infrequently sent you'd have no way of remembering your relationship with that company in the first place. These days, we'd be hard pressed to find someone who hasn't melted down into an unproductive diatribe with sloppy email marketers who fill our inboxes with unsolicited, random, and irrelevant messages. And I know none of us want to be guilty of such behavior! So to keep us all in check, we've compiled a list of the most annoying things (actually, some are just plain illegal) email marketers do. 1) Emailing People Who Didn't Opt In The first rule of email marketing is only email people who have opted in. And if none of that makes you bat an eye, consider your brand's likability. 2) Making Unsubscribing Difficult. Yoryoterapia 2.0: ¿Por que se llama Social Media? Sociologofreelance.files.wordpress.com/2010/07/marketing20. Images/marketing/marketing_synergy.
Tips for entrepreneurs. More Than Facebook: The Time Is Right For Social Business. Social Media & internet enterprises. The Gold in Social Customer Service. Www.jeffbullas.com/2011/06/27/how-to-create-a-twitter-marketing-strategy-that-rocks/ There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings. Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze. 10 Twitter Marketing Strategies and Tactics. By deep on September 9th, 2011. Responsable de comunidad. Why B2Bs Should Be on Google+ Páginas de marcas en FaceBook vs. Google + #infografia infographic #socialmedia #marketing.