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With YouTube, blogs, Facebook, and Twitter taking over the internet, it wasn't long before the beauty industry caught the video bug, too. Ushering in a new breed of fully webified "get the look" tutorials—ie: How-to hairdos and makeup videos —at record speed, this viral video atmosphere offers both pros and cons. For one, everyone has a chance to state their opinion and to be an expert, leaving some definite stinkers and less-than-useful tips floating around in cyberspace.
Wearing your hair down in this humidity guarantees you’ll look like a frazzled poodle by midmorning. This pretty wraparound braid, on the other hand, stays put even after absorbing drips from every AC unit in a twenty-block radius. In today’s video, hairstylist Jamie Cook of Whittemore House provides a step-by-step tutorial. It may not be the easiest, and you might need an assistant to hand you bobby pins and stray locks the first time you do it.
A few summers in the city will teach you how to combat frying-pan sidewalks (ice down your dress) and sauna-esque subway platforms ( Am New York accordion fan).
[ UPDATE: This story was originally published on September 17.] In the beauty department, there's perhaps no more agonizing moment of "grass is always greener" than the one that involves a gal's tresses. If your hair is stick straight, you pray for ringlets; if you've got a massively thick mop, you'd kill for a thinner coiff. And the list goes on.
2 of 19 Cutesy name: Beach Hippie