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I know everybody and their brother does logo roundups so you’re probably sick of them, but I don’t believe I’ve ever done one and there is a particularly impressive brand of logo design that I wanted to point out. Today we’ll look at 50 logos that are the result of going beyond the typical thought process and injecting a little wit and hidden symbolism into the design process. What Makes a Logo Clever? To explain what I mean by “clever” logo design, let’s take a look at a typical logo, (i.e. one that isn’t clever). The logo above is a nice piece of work. The colors are perfect, the lettering is masculine, the overall feel is athletic and the glossy effect works well.
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