Brands' Organic Facebook Reach Has Crashed Since October | Digital. Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages. Facebook Testing Changes To Page Insights. Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
Facebook announced the test in a post on its Facebook Studio blog, saying that its goals are to make its metrics more clear and simple for page admins to understand, as well as to make them more actionable and to give page admins more comprehensive information on Facebook users that interact with content on their pages. The social network added that it expects to make these updates available to all page admins by the end of the summer, and in the interim, the current rendition of page insights will remain in place.
Facebook explained breaking down the PTAT elements in its blog post: We heard from many page admins that they want more insight into the actions that make up PTAT. Facebook launches photo comments. Facebook is now letting its 1.11 billion members react to their friends' status updates with photo comments. The social network said Wednesday that it has started the global release of the new feature, which lets people add photos to comment threads using a new Attach a Photo button. To start, uploads of photo comments will be restricted to the Facebook Web site and mobile site, but simply viewing photo comments will be possible from Facebook's mobile applications, the company said.
Photo comments are a product of one of Facebook's famous hackathons. Facebook engineer Bob Baldwin, one of the developers behind the release, said he was inspired to create the photo comments feature because, "sometimes showing a photo helps me tell a story much better than words alone. " The new addition could transform the social network into a more meme and teen-friendly zone, as photos turn commenting into a more playful activity. Facebook Opens News Feed to Targeted Brand Posts. Facebook tests redesigned share flow to help users choose where to post. Facebook tests redesigned share flow to help users choose where to post Facebook is testing a new interface for how users share items on the desktop site, which includes more prominent options for where users can post the story.
AllFacebook found that some users are seeing a new menu when they click Share beneath a post. Right away users can select whether they want to share the item on their own Timeline, on a friend’s Timeline, in a group, on a page they manage or in a private message. Previously these options were hidden under a drop-down menu on the share dialog. This could help users realize that clicking Share doesn’t have to post something to their Timeline. They can use the feature to share things more privately, such as in a message, or more publicly on a page. After a user chooses a placement, they will see a share dialog where they can add a comment or change their privacy settings, as before.
Sponsored Post Hands-On Social Media Training for Beginners. Facebook tests new ways to promote page content organically in users’ feeds. Some Facebook page owners have complained that Facebook’s News Feed algorithms make it difficult for them to reach a large percentage of their fans organically. But the social network’s latest tests may help pages reach a new audience of people who haven’t yet become fans — without paying for ads. Tenthwave PPC Strategist Teddy Quinn today found Facebook organically suggesting a post from a page he doesn’t Like because the post was about another page he does Like. In this example, Bonnaroo Music and Arts Festival, a page Quinn is not connected to, mentioned Portugal.
The Man., a band page Quinn does Like. The post was not sponsored, but it did include an option to Like the Bonnaroo page. This type of story is similar to the “Recent Articles About” module that highlights articles about topics and people that users Like, but instead of leading offsite to a news source, this new feature promotes content from Facebook pages. Facebook to unveil new-look newsfeed next week. Facebook tests new sidebar ad format with horizontal image above body copy. Facebook is testing a new format for marketplace ads in the right hand column of its desktop site. The new design gives ads an image that stretches across width of the ad and body copy that runs beneath it. The layout is reminiscent of some of the social network’s new mobile ad formats, such as that for mobile app install ads, which also includes a banner above text.
For now, this ad design is only appearing on permanent link pages for posts, not on News Feed, Timeline or other pages. A spokesperson for the social network said in a statement: “We are running a small test in the U.S. where some people might see ads in the right-hand column that feature larger images. We have seen that people respond favorably to larger images — both from people and pages — in News Feed, and as such we are testing this out on the right–hand side.” So far, we’ve also only seen an ad from Modcloth in this format, suggesting that the retailer is working directly with Facebook for this test.
Facebook to increase automated efforts to remove false Likes. Facebook to increase automated efforts to remove false Likes Facebook has updated its integrity systems in order to prevent false Likes, according to the Facebook Security page. This upgrade looks to improve the authenticity of the social network, providing pages with more accurate measurement of fan counts and demographics. The automated system will remove Likes obtained through malware, compromised accounts, deceived users or purchased bulk Likes. The systems have been improved to identify and take action against suspicious Likes. The upgrade is said to remove less than 1 percent of a page’s Likes on average. Earlier this month, Facebook estimated 8.7 percent of users as duplicate, miscategorized or spam accounts.
Sponsored Post Hands-On Social Media Training for Beginners In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Facebook now shows members or a photo at the top of Groups. Facebook just rolled out a small redesign to Groups. The social networking giant now picks a handful of members and features their profile pictures at the top of the Group. Clicking on any of the thumbnails will take you to that group member's profile. As you can see in the screenshot above, one of the Facebook Groups I administer, titled University of Toronto Ski and Snowboard Club, now highlights eight members.
I believe the number eight is static and doesn't depend on your resolution. The eight members are the ones who were active in the Group most recently. Here's how Facebook describes the change: New! That's not all. By making the addition of an image optional, and setting member profile pictures, Facebook is making sure that all groups are more visual. Facebook, Where’s My Event? Users Say Posts Disappear. Does Zuckerberg Photo Show Future FAcebook Search Product. Last week, the day after the IPO, Facebook CEO Mark Zuckerbeg shared a photo of his desk with a sign encouraging focus. At the time, I thought it was a great PR move, but when looking at it in more detail today, I noticed that his version of Facebook featured a large search bar at the top of his laptop (You can download a high res version from his own profile here).
As you can see, the design is completely different to the Facebook we all use. Search is one area that Facebook have always been weak on, but with Microsoft an investor and a deep partnership with Bing, it has long been expected that Facebook could start rolling out an improved social search of its own. They certainly have enough data.
So what is this large search box that dominates the top of Zuckerberg's profile? As you can see below, a standard Facebook profile looks nothing like the one that Zuckerberg has on his screen. Why People Have Fake Facebook Profiles. It's late afternoon, and you're clicking around on Facebook. Then you stumble upon a person who appears to be Facebook friends with many of your mutual friends. This person is active on Facebook, posting links, videos, images and status updates. Still, something just seems off. A bit more digging reveals that this user isn't a real person. But Facebook hasn't noticed. "Facebook has always been based on a real name culture," a Facebook spokesperson says to me via email.
Fake Facebook Profile #1: When Full Disclosure Isn't An Option Chicago-based performance artist Daaimah Mubashshir maintains two Facebook profiles: one for her current self, which includes her theater work, and another for her "old" self. "My old/asexual profile is full of extended family, religious people from my childhood and work colleagues who are unfamiliar with my theater work," she says. "Facebook and Google are not at all interested in recreating identity," says Mubashshir. How To Play By Facebook's Rules. 40+ Great Examples of Facebook Fan Pages. Nov 09 2011 Facebook has become an essential part of promoting a website or service online. Small blogs, discussion forums and huge commercial companies such as Coca-Cola and McDonalds are all using Facebook to promote their brand and interact with fans and customers. Facebook fan pages are at the heart of any Facebook promotion campaign. A great fan page will not only encourage people to like their page; it will also effectively promote their brand and connect with readers on a regular basis so that fans don’t reach for the unlike button.
Today we will be showing you some examples of great Facebook fan pages. We hope that they will inspire you and give you some ideas for your own fan page. The Showcase 1. The McDonalds fan page has a lot of different sections on it to promote their meals, deals and competitions. 2. iTunes A minimalist fan page that has the same look and feel as iTunes itself. All regional iTunes fan pages are shown at the left hand side of the page. 3. 4. 5. 6. 7. 8. 9. 11. The 10 Best Facebook Campaigns. Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic.
Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies. 10 Best Facebook Campaigns 1.
Kohl 2. 3. 4. 5. 6. 7. 8. 9. 10.