How I Got a Link from the Wall Street Journal - YouMoz. Want to know how to get a link from the Wall Street Journal?
No ... I'm not talking about dropping some dopey, no-followed article comment or some black-hat trickery - those schemes don't count for anything and will probably land you in the Google SEO jail. I'm talking about landing a real, legitimate editorial link from one of the most trusted and highest authority websites on the planet – it's an SEO's (or any marketer's) dream come true!! Sounds impossible? It's not! In my content marketing case study today, I’ll describe in detail exactly how my team and I recently did just that! But first - this post reads best with the mission impossible theme song playing in the background, so, cue the Mission Impossible music! 1. Every great content marketing operation starts with an objective. Real, editorial links from the WSJ. Your Mission, should you choose to accept, is to acquire an editorial link from the Wall St. 2. Planning our Content Marketing Operation... 3. 4. 5.
So there you have it. Build Relationships Not Links - YouMoz. Link building is not completely a thing of the past, but definitely is thought about differently than it was.
Link building now is more of a relationship building effort. The same way that building links through commenting is now comment marketing. Dare I bring you back to Rand's whiteboard Friday on the topic? Basically, a person is much better off commenting with an engaging and worthwhile comment rather than one that be a magnet for the spam button. Writing engaging comments, that inspire further discussion, is comment marketing. Finding websites, bloggers and companies to build relationships with is easier than most might think. Google Alerts Google Alerts is a beautiful tool. For example, I wrote an article sharing the best business books for photographers. Result type: Everything How often: Once a Day (or Once a Week) How many: All Results Deliver to: Email If you opt to receive an email instantly, you can be the first to hear about a new article with your keyword.
Google Search. How to Get Ranked for all Your Niche’s Keywords. Not long ago, it was possible (and easy) to get nearly any page ranked for nearly any keyword by throwing enough exact-match anchor text backlinks at it.
Starting with Panda 3.3 and continuing with Panda 3.4 and Google Penguin, that “Golden Age” of SEO has disappeared, and new-age SEO link building has changed dramatically as a result. But regardless of what era of SEO we find ourselves in, businesses have the same needs: to achieve top rankings for relevant keywords in the search engines in order to drive targeted website traffic and sales. Before Panda 3.3, the process of getting ranked for all your niche’s keywords looked something like this: Of course, this process no longer works.
Low-quality backlinks now appear to pass negative value, which is apparently amplified when they use exact-match anchor text. So, in this post-Penguin era of SEO, how do businesses achieve rankings for each of their target keywords? Many businesses are faced with this same question. What Kind of Content Gets Links in 2012? The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz -What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to. Just like Casey’s posts, I have pulled the individual linking root domains (LRDs) instead of the total link counts, which gives us a better picture of how wide content spreads since we are eliminating the fact that one site could have the link on 1,000 pages. I have done this for just the posts since Casey’s Part 2 went live on November 4th, 2009. 101 Ways to Link Build in 2012. I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!”
Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if you’re one of those people on the link building fence, take a look at the following list of 101 different link building techniques I’ve compiled. Surely, you’ll find something in there to get your creative juices flowing! From Your Website… Using Specific Types of Blog Posts… Write list posts for your blog – People love to share list posts, making this technique an easy way to build backlinks quickly.