Universal Analytics. ExchangeWire: Data-Driven Advertising and Marketing Technology. Data Management Part III: Syncing Online Data to a Data Management Platform - Ad Ops Insider. To get the full value out of a relationship with a data management platform, you want to provide the platform with as much data as possible.
That said, the low hanging fruit in any organization will be to integrate 1st party data for which you already have a cookie to the DMP. The mechanism to accomplish this is your standard cookie sync,which passes a user ID from one system to another via a query string appended to a pixel call, and ideally, a server-to-server integration after that. Resources. Resources || View Twitter Directory || View Ecosystem Links This is an ever-growing list of resources related to the world of digital media optimization.
(Have a suggestion on a new resource? Email us at resources at adexchanger dot com.) Download AdExchanger Coverage Download Coverage of the Publicis-Omnicom Merger (PDF) - AdExchanger. Pub. Home - IAB France. Adexchange-france. Ose-pse-juin2013-workshop-online-advertising.