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Customer relationship management. Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.[1] Types[edit] Marketing and Customer Service[edit] CRM systems track and measure marketing campaigns over multiple networks. These systems can track customer analysis by customer clicks and sales. Places where CRM is used include call centers, heavily utilized in social media, direct mail, data storage files, banks, and customer data queries. CRM in customer contact centers[edit] CRM systems are Customer Relationship Management platforms. Appointments[edit] CRM software programs can automatically synchronize suitable appointment dates, times, and methods for customer contact.

CRM in B2B market[edit] The modern environment requires one business to interact with another via the web. Characteristics of CRM[edit] Implementing CRM to the company[edit] What is CRM? Customer Relationship Management (CRM) What's Hot in CRM Applications, 2012. Enterprise resource planning. Picture showing some typical ERP modules Enterprise resource planning (ERP) is a business management software—usually a suite of integrated applications—that a company can use to collect, store, manage and interpret data from many business activities, including: Product planning, costManufacturing or service deliveryMarketing and salesInventory managementShipping and payment ERP provides an integrated view of core business processes, often in real-time, using common databases maintained by a database management system.

ERP systems track business resources—cash, raw materials, production capacity—and the status of business commitments: orders, purchase orders, and payroll. The applications that make up the system share data across the various departments (manufacturing, purchasing, sales, accounting, etc.) that provide the data.[1] ERP facilitates information flow between all business functions, and manages connections to outside stakeholders.[2] History[edit] Origin of "ERP"[edit] Cloud ERP may follow Cloud Enterprise Messaging.

Think back a couple of decades. If you were a facsimile machine salesman, and had the chance to evaluate enterprise email as it begun to take off, would you have leapt at the opportunity? Or would you have stuck to what was comfortable, and risk getting relegated to the sidelines in the wake of the communications revolution that was to follow? I’ve zeroed in on the fax-email dynamic quite intentionally. Just as enterprise email servers and messaging software have relegated fax machines to the sidelines, so too have they begun to be replaced by cloud-based, SaaS enterprise mail, such as those from Microsoft and Google. Having been a technology writer for the better part of a decade, I see a couple of trends in enterprise-class messaging that I think may be relevant indicators that describe the relationship between on-premise and Cloud ERP.

Two growth areas for Messaging SaaS There have been two broad groups of organizations that have embraced cloud enterprise mail. Cloud ERP in the Enterprise. Social, Mobile, Cloud…Table Stakes for Today’s ERP? I spent the past week in San Francisco attending Netsuite’s annual user conference, SuiteWorld. As with most software conferences there was the usual barrage of announcements including new features, new partners and refined strategies. Of course SAP also held its Sapphire conference at the same time, so you may have had a hard time making it through all the announcement noise to see what was important from Netsuite (I’ll leave the SAP Sapphire commentary at this point to my colleagues).

In the Cloud ERP arena Netsuite, the first full SaaS ERP system, continues to raise the competitive bar and deliver key functionality to its rapidly growing customer base. Last year at its first SuiteWorld conference Netsuite articulated a strategy that focused on several vertical variants and started to move up market from its lower mid-market roots. On the mobile front Netsuite has taken a very realistic attitude that is focused on providing the complete user experience on any device.