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http://business.nmsu.edu/~dboje/teaching/338/charisma.htm

Trait Approach - Charisma has been studied as a trait (Weber, 1947) and as a set of behaviors (House, 1977; House & Baetz, 1979; House & Howell, 1992). The trait approach to charisma looks at qualities such as being visionary, energetic, unconventional, and exemplary (Bass, 1985; Conger, 1989; Conger & Kanungo, 1988; Harvey, 2001; House, 1977). Charismatic leaders are also thought to possess outstanding rhetorical ability (Harvey 2001: 253). Theatrical Approach - Most recently charisma is being rethorized as theatrical. What are the behaviors that leaders and followers do to enact attributions of charisma for various audiences (internal and external to the firm)? For example, Howell and Frost (1989) began to study the ways verbal and non-verbal behaviors can be acted out to lead follows to attribute more or less charisma to leaders.

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Au terme de quinze années de recherche dans trente secteurs d’activité différents, W. Chan Kim et Renée Mauborgne ont identifié ce qu’ils nomment aujourd’hui la Stratégie Océan Bleu. Pour générer une croissance rentable, l’entreprise qui se trouve dans un environnement concurrentiel saturé, où les produits se ressemblent de plus en plus et où la guerre des prix fait rage, doit s’affranchir des contraintes de son marché. Et, pour sortir de l’« océan rouge » de la concurrence, elle va devoir effectuer un saut de valeur, véritable déplacement stratégique qui aboutira à la création d’un espace de marché entièrement nouveau, un océan bleu.

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC . (This guide is located at http://managementhelp.org/businessethics/ethics-guide.htm on the Web.) The profession of business ethics has long needed a highly practical resource that is designed particularly for leaders and managers -- those people charged to ensure ethical practices in their organizations. Unfortunately, far too many resources about business ethics end up being designed primarily for philosophers, academics and social critics.

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Complete Guide to Ethics Management: An Ethics Toolkit for Managers

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