Seesmic · Build Your Community. How to Destroy Your Twitter Brand in Minutes. —UPDATE: Please see our followup post - "Twitter Meltdown Not a Hack"— What does a Twitter meltdown look like? Probably something like the above, in which the user @astrospace seemingly loses his cool and goes on the attack. The dominant theory remains that the account holder, representing the space.gs website, simply flipped out. This Twitpic (above) captured the carnage. The account has now dropped from 23,000+ followers to 213. We're still piecing together, from Twitter searches, what was said when, but the theory of a meltdown seems the likely story at this time.
Twitter has not closed my account as I requested.I have repeatedly requested closure of account "astrospace" yet no action has been taken. If you have more information - or you were following @astrospace when this happened - please leave a comment and we will update this post accordingly. 10 Twitter Best Practices for Brands. Michael Brito is a social media strategist and community builder at Intel. You can catch him writing in his social media blog, or at all hours of the day/night. These are his thoughts and opinions and do not reflect that of his employer. Having a Twitter profile doesn’t mean you’re a social media master, but it is a great tool for conversations, building community and finding the latest industry news. That's why Hollywood is on Twitter, athletes are on Twitter, your competitors are on Twitter, and hopefully you are on Twitter too.
But for brands, there's an art to using Twitter, and the most successful at it follow an unwritten set of rules. The following are 10 important practices for brands to follow on Twitter; these are lessons that I have learned while working in the enterprise. 1. Know how your customers use Twitter. 2. Not all brands utilize Twitter in the same way. 3. Whichever option you choose, there has to be a level of balance. 4. 5. 6. 7. 8. 9. Measurementcamp: Case Studies. BuzzMetrics Case Studies 11 simple 1-pagers on how clients have used social media measurementMeasuring social media ROI case study Measuring social media/online pr outreach campaign from E-consultancyCompassion in World Farming - Social Media Measurement case study by Beth GranterIBM SOA Virtual Seminar Campaign by Text 100 and Content & Motion The group looked at a way of creating and collecting case studies on the use of Social Media and measuring it put together a central resource of case studies - on the wikiproduce a template for the studiesgenerate first batch of case studies on public informationinvite clients and agencies to add case studieswe need to categorise and organise by industry/type/resultsshould look to provide some kind of award/recognition; this also includes evangelising the category to existing awards, to promote inclusion.
Template - needs to be documented and agreed Worked Example - Flickr Photo Group STAGE 1: Best Practice Campaign Design STAGE 2: Measurement. Étude de cas | Tags | e-marketing-management. Renault sur Twitter : étude de cas.