113 Design Guidelines for Homepage Usability (Nielsen Norman Group) While many of these guidelines can apply to web design in general, they are especially critical to follow when designing your homepage, because the stakes are so high. Your homepage is often your first — and possibly your last — chance to attract and retain each customer, rather like the front page of a newspaper. One of the biggest values of a newspaper's front page is the priority given to top news items. All homepages would benefit from being treated like a front page of a major newspaper, with editors who determine the high-priority content and ensure continuity and style consistency. About These Guidelines Even small changes to homepages can have drastic effects. Consider the homepage for The New York Times.
If you kept all design and writing exactly the same on this site but decided to show only local New York content on the homepage and link to all national and international news, it would inexorably alter the entire site. All said, these are just guidelines, not axioms. Content. Michel de Guilhermier's Blog: The eCommerce Essential Toolbox. Fraîchement Sorti des Laboratoires de Recherche Inspirational Stores ! Nous avons la chance de travailler sur un très grand nombre de catégories e-commerce, prêt-à-porter, accessoires, alimentaire de luxe, diététique, parfumerie, etc, et nous recevons chaque semaine de très nombreuses demandes de partenariat, avec des marques qui possèdent parfois dèja leur site e-commerce. Par ailleurs, certaines des marques que nous avons lancées n'ont pas forcément marché aussi bien que nous l'espérions, cela fait partie de l'expérience, et au moins nous savons maintenant exactement pourquoi !
On apprend plus de ses échecs que de ses succès quand on cherche à comprendre les raisons ! Avec le temps, tout cela nous a donné une exceptionnelle base de connaissances sur les economics du canal e-commerce, son intérêt, sa rentabilité potentielle, ses leviers, et cela segment par segment. The eCommerce Economic Acceleration Capacity ! Cet indicateur est à la fois segment-specific et company-specific. Government Agencies and Non-Profits: ROI From Usability? (Jakob Nielsen's Alertbox) Usability ROI Declining, But Still Strong (Jakob Nielsen's Alertbox)
The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains. Six years ago, we conducted a survey of design projects and found that, after redesigning for usability, the average improvement in key performance indicators (KPI) was . We've recently completed a , and this time the average improvement was .
The return on investment (ROI) for usability is now smaller, since the cost has remained approximately constant, as the benefits have decreased. In both cases, we arrived at the improvement estimates after eliminating outliers — that is, design projects that achieved a factor of 10 or more in the desired metrics after their redesign. About , but to be conservative, I focus on the majority of projects with smaller (but still substantial) gains. Typical business metrics include: , such as sales or lead generation , such as page view statistics Declining ROI. Return on Investment (ROI) for Usability (Jakob Nielsen's Alertbox) Summary: Development projects should spend 10% of their budget on usability. Following a usability redesign, websites increase desired metrics by 135% on average; intranets improve slightly less.
Ease of use doesn't come from wishful thinking. It comes from conducting systematic usability engineering activities throughout the project lifecycle. This is real work and costs real money, though not as much as some people fear. You can conduct simple forms of user testing in a few days and gain extensive insights into both user behavior and recommended design improvements. Usability Costs To assess the total cost of usability (as opposed to the price of a single test), we collected data from 863 design projects that included usability activities.
Based on this finding and findings from other surveys, we conclude that current best practices call for devoting about 10% of a project's budget to usability. Usability Benefits Our current study does not include intranet redesign projects. Progress in Usability: Fast or Slow? (Jakob Nielsen's Alertbox) Summary: Over the past decade, usability improved by 6% per year. This is a faster rate than most other fields, but much slower than technology advances might have predicted. The good news? We're making progress in usability. Websites and other user interfaces get better every year, and the improvements accumulate across the decades, making current quality levels substantially higher than those of the early days of the Web or the personal computer. Even better: Usability progress is faster than most other forms of human progress. The bad news? Even worse: it'll take us 74 years to reach acceptable user experience quality.
Usability Improvement Rates I typically like to report success rates, because they're the simplest usability metric and very easy to understand: can people use the design or not? For example, a website success rate of 70% means that users are able to accomplish 70% of the tasks they attempt on that site. That's what I mean by "substantial advance" over time. Success Rate: The Simplest Usability Metric (Jakob Nielsen's Alertbox) Summary: In addition to being expensive, collecting usability metrics interferes with the goal of gathering qualitative insights to drive design decisions. As a compromise, you can measure users' ability to complete tasks. Success rates are easy to understand and represent the UX bottom line.
Numbers are powerful (even though they are often misused in user experience). They offer a simple way to communicate usability findings to a general audience. Saying, for example, that "Amazon.com complies with 72% of the e-commerce usability guidelines" is a much more specific statement than "Amazon.com has great usability, but it doesn't do everything right. " Metrics are great for assessing long-term progress on a project and for setting goals.
Unfortunately, there is a conflict between the need for numbers and the need for insight. The best usability tests involve frequent small tests, rather than a few big ones. Measuring Success Levels of Success But there are other possibilities as well. Médias sociaux et marketing de terrain | Médias sociaux. Jusqu’à présent, quand une marque souhaitait faire un bilan de notoriété, elle devait avoir recours aux instituts de sondage qui se chargeaient de descendre dans la rue et les magasins à la rencontre des consommateurs.
Maintenant elle dispose d’un média formidable : les médias sociaux (blogs, forums, réseaux sociaux, microblogs…). Non seulement ils sont librement accessibles, mais en plus ils sont “livrés” avec tous les outils nécessaires (moteurs de recherche, classements…). Ça n’a l’air de rien, mais c’est un changement majeur dans la façon dont les marques peuvent appréhender leur relation avec les clients / prospects. Non je ne suis pas en train de vous parler d’une nouvelle pratique marketing (certains appellent ça le social marketing ou le pinko marketing) mais bel et bien de marketing tout court. Ne confondez pas marketing et e-marketing direct Une interface directe avec les consommateurs.
E Consultancy Social Media Monetisation Case Study. 10 ways to measure social media success | Blog. There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business. So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out? Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy.
You people know who you are! Let it breathe The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement. To do this effectively, you’ll need to give your social media strategy time. Take the Skittles campaign. Social media vs TV advertising Here I want to make a small point on accuracy, and attribution. Take a snapshot 1. 2. 5 façons de mesurer le succès d'une campagne de social media | E-commerce, Web 2.0 et e-tourisme. Le social media est de plus en plus populaire au niveau des entreprises afin de promouvoir leur offre efficacement sur le web. Pourtant, très peu d’agence et d’entreprise ne savent mesurer le succès et le retour sur investissement (ROI) de telles activités promotionnelles. On dit que le web est mesurable, mais comment mesurer les efforts d’une campagne marketing dans les médias sociaux? Comment en mesurer l’impact pour votre entreprise touristique?
Récemment, je suis tombée sur un billet particulièrement intéressant qui expliquait des moyens de mesurer le ROI d’une campagne dans les médias sociaux et dont je tenais ici à partager avec vous. Pour plus d’information, je vous invite à consulter le billet original 10 ways to measure social media success. Dans ce billet, j’aborderai donc 5 des façons de mesurer le succès d’une campagne de social media: 5 façons de mesurer le succès d’une campagne de social media Avant de commencer… 1. 2. 3. 4. 5. Karine. Réseaux sociaux : des audiences différentes selon les continents.