23 Steps to Making Pinterest Work for Your Business. A Guest Blog by Uttoran Sen. Share your article by following the guest blogging guidelines. Experian recently reported that Pinterest is the third largest social network – following Facebook and Twitter. If you’re surprised to hear this, you’re simply not paying very close attention to the social world of the internet and, of course, the possibilities that Pinterest has for your business. 104 million visitors in a single month. 104 million potential clients – if you can figure out who they are and how to reach them. The Next Big Thing.
Step 1: Learn the basics of Pinterest. Step 2: Identify the users. Step 3: Set up your own account. Step 4: Determine your purpose and goal. Step 5: Optimize your boards. Step 6: Obtain a “Pin It” button. Step 7: Pin diverse content. Step 8: Be active in the Pinterest community. Step 9: Build a following. Step 10: Keep pinning your material. Step 11: Add exceptional SEO captions. Step 12: Use captions to distribute information. Step 21: Check copyright. 56 Ways to Market Your Business on Pinterest. 56 Ways to Market Your Business on Pinterest. How to Get Your Content Shared More on Pinterest.
You signed up for Pinterest, the popular online bulletin board, thinking it'll be the next great social networking platform for your business. You've already pinned a few pictures that relate to your company. But now what? To take advantage of the exploding interest and growing community on Pinterest, you'll most likely need to motivate people to share your content. That should, in turn, drive traffic to your website. Here are a few guidelines to follow to help promote sharing: Build content people naturally want to share.
Spend some time clicking through random Pinterest boards to see what's re-pinned most often. Related: The Do's and Don'ts for Marketing With Pinterest Embed sharing options in your content. If you run a static HTML site or prefer not to use one of those plugins, check out the Pinterest "Goodies" page for details on how to manually install Pinterest sharing buttons on your site and within your content. Encourage readers to share your content on Pinterest. 5 Free Tools for More Powerful Pinterest Marketing. Pinterest, the third most popular social network in the U.S., offers marketers a number of opportunities to extend the reach of their business through engaging visuals and a platform designed to make sharing quality content simple. But marketers have limited time, especially when new social networks seem to pop up all the time.
The good news is that there are several tools that can help you use time more efficiently on Pinterest. And many don't cost a penny to use. Here's a look at five free tools that can make your marketing efforts on Pinterest more effective: 1. Pin Alerts can provide real-time insights on what visual content is resonating with your Pinterest audiences. Related: How 4 Small Businesses Are Winning on Pinterest 2. The dashboard can be helpful for learning about past Pinterest campaigns and structuring future ones. 3. 4. Related: The 10 Commandments of Using Pinterest for Business 5. Which tools are you using to help bolster your marketing efforts on Pinterest?
How to Get Started on Pinterest: 8 Boards Worth Creating. 6 Essential Criteria Your Pinterest Pins Should Meet. In her book Ultimate Guide to Pinterest for Business , marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes what type of content you should be posting to your account to help brand and market your business. Just posting any old photo or video won't get visitors to follow your business's Pinterest boards.
In general, you want all your pins to meet the following criteria: Is it appropriate? This may sound obvious, but, as Pinterest states, porn, nudity, graphic violence, attacks on groups or individuals, hateful speech or symbols and spam are all considered objectionable content. Also, be sure to think before you pin anything that might violate another's privacy or your own.
Is it interesting, cute, unique, beautiful or funny? Is it on brand, message and target? Make them happier, healthier or richer. Do your pins tell a story, with feeling? How Your Pinterest Descriptions Can Attract Customers. In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write -- and follow these guidelines for making your descriptions count: Provide a context. Images without descriptions leave it to the user's imagination as to why you pinned that particular item or what point you were trying to make.
Granted, some images are so breathtaking that they need no explanation. Spell out the specifics. Link to your website. Include a call to action. Download the free ebook. Add testimonials. Use keywords. 5 Tips to Master Pinterest for Business. Online scrapbooking platform Pinterest isn’t just for DIYers. With more than 70 million users according to consumer insight firm Semiocast, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients.
The social media company closed a $225 million round in funding in late October, valuing Pinterest at $3.8 billion. While Pinterest has a reputation as being heavy on female-friendly content, like women’s apparel or home decorating tips, experts say the platform has a lot to offer businesses of all kinds, from retailers to service providers. “Most small businesses are not doing a lot of ecommerce, but there’s still an SEO (or search engine optimization) value,” says Marketing Land and Search Engine Land editor Greg Sterling. By being active on the platform, Sterling says small businesses can improve their rankings on search engines like Google or Bing.
Related: 6 Steps for Small Businesses to Master Facebook No. 3: Brand your pins. How You Can Get More Pinterest Followers (Infographic) It's fun to get new social media followers. It's gratifying to know people like your organization, and you can't help but feel a bit proud when they want to announce it on their social media profiles. Do you know what can make getting new followers even more exciting?
Knowing each new fan could make your business money. According to an infographic from Who Is Hosting This, 47 percent of U.S. online shoppers have made purchases based on Pinterest recommendations. So, how can you get more Pinterest followers? The graphic offers eight ways. Here are a few of them: Recent Articles From PR Daily 1. Connect Pinterest to your Facebook and Twitter profiles so your followers on those platforms can follow you on Pinterest, too. 2. Invite followers to contribute to some of your boards. 3. Go to pinterest.com/source/yourdomain.com to see the type of content people are pinning from your website.
Take a look at the full graphic for more: This story originally appeared on PR Daily. Pinterest Introduces A Faster Search Experience For Place Pins. Pinterest has been gathering feedback from users since launching Place Pins a little over six months ago. Place Pins are geo-tagged pins that users can place on virtual maps. During the time that has passed after launching Place Pins, Pinterest has released small updates such as adding thumbnails of the place image on maps and the ability to filter searches by Place Boards. Today, Pinterest announced an upgrade that promises a faster and smarter search experience for Place Pins on the Web and iOS devices. This upgrade will make it easier to add a Place Pin to the map. In the announcement, Pinterest boasts over one billion travel Pins, with more than 300 unique countries and territories being represented in the system, and more than four million Place Boards have been created by Pinners.
Here are the details about the latest search upgrade: Previously when conducting a search for Place Pins users had to fill out two fields. Here’s what it looks like: PINTEREST - How To Use PINTEREST For Affiliate Marketing Success. The Scientific Guide to Pinterest Marketing. 1K Flares Filament.io 1K Flares × What should I be doing with Pinterest? We hear this question a lot on the Buffer blog. We’ve been fortunate to find some neat ways to improve social media marketing on Facebook, Twitter, LinkedIn, and more, but Pinterest?
It’s kind of uncharted territory for a lot of us. (Just so you know, Buffer doesn’t integrate with Pinterest yet, but you can be sure we’ll be the first one on their doorstep when the API opens up for us to do so!) In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. So, here it all is. Ready to go? More adults use Pinterest than they do Twitter Do you have a Twitter marketing strategy? A Pew Research study compared social media usage in 2012 and 2013 to see how five of the top social networks have grown. More than one-fifth of U.S. adults use Pinterest—a greater number than Twitter or Instagram, and a 6 percent jump from a year ago. Here is what the grid looks like: P.S. The Scientific Guide to Pinterest Marketing. 6 Ways to Use Pinterest to Promote Your Brand |
Is Pinterest part of your marketing strategy? Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest. Why Pinterest? Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest.
Pinterest has over 70 million users and 25 billion pins. Pinterest launched in March 2010 and has over 70 million users; 500,000 of those are business accounts. While some brands have been quick to adopt Pinterest as a marketing tool to drive targeted engagement, there are a number of companies that can do more to harness the power of Pinterest and visual storytelling. Below are six innovative ways brands are using Pinterest. . #1: Bring Pinterest to You #5: Humanize Your Brand. Small Biz Social Friday: 6 Free Tools for Creating Awesome Pinterest Images. Not a photoshop pro? No problem! In this week’s Pinterest-themed Small Biz Social Friday post, we share six awesome free tools that allow you to create eye-catching images for Pinterest (and your other social sites, too).
Okay, here we go! PicMonkey PicMonkey is one of the most popular free online photo editors. We’ve actually recommended it a few times already to our readers. The reason we love the tool so much is because it’s super easy to use and it does the basics like cropping, resizing and adding pretty, pretty borders and fun shapes (like cool arrows!) TIP: When you save your image in PicMonkey, it’s best to select “Pierce” or “Sean” under the Quality option — this will ensure your image has good quality when you Pin it. iPiccy If you’re sharing lots of images that include people, iPiccy is a really cool all-in-one photo editing tool to use. Recite Recite gets two big thumbs up for ease and beauty.
TIP: Another tool similar to Recite is Quote Cover. Pinwords Someecards Studio Design. How to Post Repinable Pins - Pinterest Marketing Cheat Sheet [Infographic] How to Post Repinable Pins – Pinterest Marketing Cheat Sheet [Infographic] There’s no denying that Pinterest is a great way to generate traffic. If you know how to use it. The following is a printable cheat sheet for best practices, the best times to pin and what you should be pinning. I’ll go over the content of the infographic below: There’s a lot of information packed into that little graphic. The Pinterest Marketing Cheat Sheet General To-Do’s Appeal to many interestsUpdate boards and pins regularlyPin bucket-list content (inspirations and aspirations)Promote an idea, content or product Pin Timing The best time to pin on weekends is Saturday morningThe best day to pin on weekdays is ThursdayThe best time to pin is 2PM – 4PM EST and 8PM – 1AM ESTAlways be on the lookout for trends Pin Image Pin Beautiful, clear imagesMake sure that your images evoke emotion and give valueRelate images to trendsVertical (portrait or taller) images work better than landscape or square General Profile.
Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand. The potential marketing advantages of Pinterest have been well documented recently, as the fledgling social sharing site boosts traffic and sales for niche retailers like Etsy. Pinterest is serious business. Regardless of your personal feelings for Pinterest (huge time waster or glorious godsend?) , it’s impossible to deny the marketing opportunities ripe for the picking! Read on to find out why. Why Developing a Pinterest Marketing Plan is Worth Your Time Pinterest has shown remarkable marketing potential as some sites begin to receive more referral traffic from Pinterest than social media heavyweight Twitter.
Some quick Pinterest marketing statistics and facts as we get started: Pinterest is dominated by women, with 90% of users being female21% of users have purchased something they found on a PinboardThe most popular categories are Home (17%), Arts & Crafts (12%), Style/Fashion (12%), and Food (10%) How Can Pinterest Work for Businesses? Using Pinterest to Develop Business Identity. A Marketer's Guide To Pinterest: Pin It To Win It [Infographic] Pinterest has become an online phenomenon as a visually driven social network where users create virtual pinboards that they fill with images from around the web.
People share images of things that pique their interest by “pinning” them on pinboards in an array of categories such as fashion, cooking, and crafts. Other Pinterest users pass them on by “repinning” them to their own pinboards. Its explosive popularity has made it the fastest-growing social site today and turned it into a powerful business and marketing tool for brands, since many of these “pinnable” images are actually marketing materials for brands. The “pinned” images allow companies to promote their products and establish their brand personalities in a highly sharable forum. The distribution of these images typically retain their source links and help drive referral traffic to brand websites and encourages brand adoption among the Pinterest community.
Spread the Word You can embed this graphic on your blog or website. PINTEREST - How To Use PINTEREST For Affiliate Marketing Success.