How to Make a Page on Facebook | Converting Copy. This post will teach you how to make a page on Facebook. If you still aren’t sure why you need a page to represent your site on Facebook, check out my recent post on how to use Facebook for business for 3 reasons to finally do it. Now let’s talk about how to make a page on Facebook. Before you can do anything else, you’ll need a personal Facebook account of your own before you can create a page because you’ll be the administrator of that page through your personal account. Signing up for Facebook is ridiculously easy and done in less than 30 seconds if you haven’t already done so. Once you’ve signed up for an account and are signed in, visit You’ll likely choose either “local business or place” or “company, organization, or institution”, then choose the category which best describes your site’s focus. I first recommend that you click on “edit page” to start setting up your new page.
The marketing tab is for marketing your page. Apps Plugins. How to Use Facebook For Business and 3 Reasons to Do It | Converting Copy. Facebook has somewhere around 600 million accounts at the time of this post and about half of those, or roughly 300 million people, regularly log in to Facebook at least once each day. That’s millions of people who are likely already interested in the focus of your site/company and could translate to valuable customers if only you had a way to connect with them on Facebook. The Ultimate Guide to Facebook Marketing. Facebook Posting Techniques that Really Work.
Facebook Offers Newbies a Step-by-Step Guide. For small business owners looking to tap into the power of Facebook, figuring out how to market to the site’s 660 million global users can be a daunting challenge. Fortunately, the social network has felt the pain of those with little or no experience in online marketing. It’s put together a step-by-step guide, called Facebook for Business, to help them create and get the most out of what it calls its business pages.
While the recently-unveiled initiative doesn’t contain any new Facebook features, it does provide an easy-to-follow way to let you start accessing the power of the social network. The Basics The starting point of the Facebook experience for businesses is similar to the one for consumers. If you already have a Facebook user account, the sign-up process for your new business page will be shorter. When you start the signup process, you’ll be asked to choose from one of six template categories. This is where the use of Facebook for Businesses requires some thought on your part. See What Attracts People to Your Business's Facebook Page. Facebook's Marketing Tools You Might Not Know About. Among the plethora of social networks, Facebook , with more than 900 million active monthly users, might represent the biggest marketing opportunity for companies large and small.
But marketers who think that creating a Facebook page and walking away is enough should think again. From advertising opportunities to finding new customers, a lot goes into successful Facebook marketing . Facebook keeps small-business owners in mind when it rolls out new products and services. "The more that Facebook can help small businesses grow relationships with their customers and increase sales, the better," says Sarah Smith, Facebook's director of online operations. Smith, age 35, oversees the social network's small-business growth team based in Austin, Texas. We chatted with Smith about how marketers can make the most of Facebook for business. Be real. Page Insights is one, which offers free market research for your business. Play around with Facebook targeting. There's also the new Promoted Posts.
10 Advanced Facebook Tips and Tricks. In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author reveals 10 ways you can improve your makreting results on Facebook. To get the most out of your time and money in social media, take it to the next level with these tips and tricks. 1. Trial run: Test engagement for different times of the day. 2. 3. 4. 5. 6. 7.
There are a couple of ways to do it (and it keeps changing) via existing apps of custom FBML (Facebook Markup Language). Here's the coding. 8. 9. 10. Scott Levy is the founder and CEO of Fuel Online, an online marketing agency that focuses on social media and SEO. These Are the Types of Posts People Share the Most on Facebook. As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business social media meltdowns, but what kinds of posts are likely to get shares, likes, and comments? Like vs. Share First, let’s discuss what it means to like or share a post. When you like a post, you are saying more than “I like this.” You also are saying something like “I support/believe this” or “I understand what you’re going through.” Shares, on the other hand, are far more valuable to a business, as they increase its reach exponentially.
According to social media expert, Brian Carter, “[w]hen we click share, we’re obviously saying ‘I like this so much, I wish I had created it myself. Like and Share If You... Some types of posts get high levels of positive engagement and interaction. Weather Meets Famous Movie Go On, Tell Us What You Really Think! Essential Facebook Marketing Resources: A Complete Guide | Increase Your Facebook Reach by 100% I am an administrator on about 10 active fanpages, and lately I have been watching the Facebook reach numbers.
There were several updates last year that seemed to make a big difference in who saw your updates, and while early numbers were reporting 16%, they didn’t seem to distinguish between the different types of updates. Since then some experts have released information saying that all text updates get more reach, but I haven’t seen real numbers for a comparison to links and pics. Just to make things clear photos are the most engaging type of update on Facebook, but sadly enough they are not getting very far. Let’s have a look: This fanpage has over 10,000 fans, but I am seeing similar results on other fanpages: I took each type of post for the last 30 days from Facebook Insights, and cleaned up the export of data.
The numbers I’ve highlighted are as follows: Types of Text Updates for Facebook Be Personable- Connect- Relate With Fans Other posts that have increased reach are: 9 Tips to Managing a Growing, Successful Facebook Community. A year or two ago (decades in social media years), I was all about ‘the Twitter.’ (Betty White reference) I concentrated my social media efforts and time on growing my Twitter followers to be a large community of women. My blog, Girlfriendology.com is about female friendship, hence the gender focus. Hours of following, unfollowing, tweeting, RT-ing, #FF-ing led to a decent Twitter following – around 20,000+ and primarily women. Just what I was hoping for. Personally, I enjoy Twitter, I love my Twitter friends and would rather get my news from strangers on Twitter than spend an hour watching the news. Mashable reported that as many as one-third of women 25-34 check Facebook first thing in the morning (many before even getting out of bed) – it’s that important/interesting to them.
IRL, my BFF’s are on Facebook – a lot! So to Facebook I went, to grow my community for my blog, and I have, putting in a lot of time and learning a lot of lessons along the way. 1. 2. 3. 4. 5. 6. 7. 8. 9. 5 Ways to Promote Your Business on Facebook. Facebook has become an incredible online community that is a gold mine for anyone interested in advertising or creating brand awarness.
Not only does Facebook have over 100 Million active users, but it has many great ways for business owners to reach these users in a legit way. Below we will talk about the core advertising methods you can dabble in on Facebook and how you can make the most of them. 5 Ways to Promote Your Business on Facebook 1. Facebook Profiles Creating a profile is the most basic thing you can do on Facebook and it is required if you want to do anything else such as create a group or page.
Make sure you fully fill out your profile because a full profile looks a lot more interesting then an empty one. Then you should start adding friends to your profile each day. Now that you have your profile created and optimized you can create a Facebook group or even better a Facebook page, both of which we will go over below. 2. 3.
Some Example of Popular Facebook Pages 4. 5.