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14 Sites to Ignite Your Content Marketing. Is this you? You've been putting out content for some time now but haven't seen the explosive growth that you know you are capable of. You spend hours crafting an article, only to have it lose traction within a week. You want a better way to network and distribute your content that will reap recurring rewards for your efforts. It's ironic. You don't even have to change much of what you've been doing to realize these goals and more; you're already doing the hardest part: creating content. But that's the thing... So many people are creating content that it's difficult to separate your quality, original content from inferior posts and spam. What am I getting at? Content marketing is an increasingly important segment of an overall marketing strategy. The following 14 sites can help your SaaS, Ecommerce, or online business drive the inbound traffic that it needs to build up its reputation and get the most from your content marketing.

The sites are listed with the following information: 1. Goals Why. Writing. 7 Copywriting Skills to Improve Your Copy | Converting Copy. You’re never going to reach every single person who reads your copy, but you can make changes in how you write to positively affect how many you will reach. Employ these copywriting skills to reach more people from your audience and better convert on your copy’s goals while doing it.

Write With Your Laziest Reader in Mind You may like writing a wind up intro about what you’re about to write about (I do, too), but your entire audience won’t share in that sentiment. Keep the intro short and get to the point of your article which is what people likely clicked to read in the first place. Write Like You Talk Informal writing goes against what we learned in grammar school, but we’re not writing an essay on the Civil War, we’re selling! Break Up Your Paragraphs It’s much easier to lock on to catch the point of what you’re writing about in shorter paragraphs as opposed to a longer drawn out one. Write. The same applies to sentences as it does to paragraphs. Avoid the Passive Voice Write Less! How to Grow a Site Into a Successful Venture With Just Content. Have you ever taken a long, hard look at the world of SEO and Internet marketing? It can be a horrendously complicated place. There’s so much to keep track of, so much to make sure you do or don’t do, so many guides (both relevant and outdated) available to follow, not to mention the number of companies willing to do the work for you.

All these moving parts, it becomes a bit overwhelming for entrepreneurs to determine where to start and how best to use their time. After building a successful website, one thing I discovered is that while all the above can help build your business, what it really comes down to is good content. That said, while I was able to run a successful based on the power of content, I didn't completely ignore the rules laid down by Google. Related: The 4 Questions You Must Answer When Launching a Content Project For those looking for a little assistance, here are a few tips.

Create a powerful foundation. Easy to use. Related: 4 Ways to Build Trust Quickly. Everything You Need to Know About Creating Killer Content in 3 Simple Words. The Two Vital Attributes of Quality Content. Content Marketing: The 3 Essential Elements. Why Content Marketing Doesn't Suck. Content Marketing: How to Build an Audience that Builds Your Business.

The Art of Being Interesting. The First Rule of Copyblogger. Scaling Up the Effort: The Process Behind Great (Contracted) Content. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It doesn't take a rocket scientist to know that it's hard work to build great content that: a) people want to read b) people remember and will be motivated to share c) helps you further increase the reach of your brand This becomes especially true when you're building content for a company that's not your own.

This post isn't about Lesson #12,753 we've so valiantly learned here at Mack Web as we grow our small (but mighty) integrated web marketing team. It's about you and the exceptional content you need to be building on behalf of the clients you work for. That said, if you're like us, you find solace in, and learn a great deal from, the trials and tribulations other companies face. 1. Sit tight. How do you build great content when you're not the expert? For a while, we were treating content generation like a factory. General brand stuff vs. expert content. Content Strategy: What are best practices for web start-ups, for managing the content creation process?

Free Tool: Content Topic Ideas Generator. Findability - 21 New Rules of Content Marketing. Content Marketing with Interactive Tools: Pros, Cons, Examples & Best Practices. At first glance, interactive online tools may not seem like a content marketing tactic. But, when you consider their educational and entertainment value, interactive tools offer exactly the kind of ‘stickiness’ marketers and brands are looking for. From the early days of collaborative online learning to sophisticated interactive tools that allow consumers to keep track of their calorie count and fitness level, today, numerous institutions, governments, news organizations and brands have incorporated interactive tools on their websites to further educate and engage their customers and constituents.

Why incorporate interactive tools as part of your content marketing mix? Because education is such a powerful and important fundamental to improving the customer experience. The ability to invest in effort and receive output contributes to a customer experience that can differentiate your brand. At the same time, useful interactive tools satisfy a need for your target audience. Pros Cons Vizrt. 8 Ways To Be Timeless And Get Off The Content Treadmill. The New York Times is shutting down some of their blogs as they “got very, very little traffic, and they required an enormous amount of resources, because a blog is an animal that is always famished.”

According to Ian Fisher, the assistant managing editor, there is a constant pressure and the visitors “expect us to be filling the artificial container of a blog” with new content on a very frequent basis. Blogging is not about feeding the hungry beast and constantly manufacturing new content through assembly line writing. A trap that many content marketers fall into is trying to keep up with Mashable and similar sites in terms of content output and type of topics they cover. For most of us it is impossible to churn out such a large amount of content in such speed. This pressure to quickly increase the output lessens the overall quality of content. Making great content that attracts an audience is the goal. Getting off the content treadmill How to create timeless content Go evergreen. 17 Unique Places to Find Great Content to Share. 5.3K Flares Filament.io 5.3K Flares × I get a particular thrill from finding little-known restaurants that serve amazing food.

My greatest hits list includes elk tacos at a highway diner, cinnamon rolls at a downtown hole-in-the-wall, and – perhaps my greatest discovery of all – barbecue from a trailer in a parking lot. (Seriously, it’s good barbecue!) The discovery process for great content has a similar thrill. How great does it feel to share a bit of awesomeness that few others have found? Without a doubt, sharing great finds on Twitter, Facebook, LinkedIn and other social networks is a smart way to with your followers. Did you know 25 percent of Tweets contain links and 56 percent of retweets contain them? People love a good content share. 1. We look at the inbox every day, but how often do we search it for great content? Next Draft The Daily Digg Sign up by clicking the Daily Digg link in the menu bar of the Digg homepage.

Austin Kleon Zen Habits SmartBrief 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. The Content Marketing Bucket List. Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing. But hey, change is hard. And many organizations are struggling to keep up with the new rules of the digital age. Remember that life is short and you may only have one shot at helping your organization implement the kind of transition it needs. So here is the content marketing bucket list to help you prioritize where you should start. A Guide to Creating Content in the Formats Your Audience Loves. The Great Content Checklist: Tips, Tools, and Examples. Marketing Ideas: 2013 Content Marketing. How to Audit Your Website Content for SEO. How to Get Started in Content Marketing.

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers. How To Write Awesome Original Content: Tricks, Tools, & Techniques. Congratulations on your ambition to reduce “content pollution” on the Internet! That’s a big first step, but do you know how to write awesome orginal content? It all starts with knowing yourself and your readers. Once you understand your user personas, product or service, and the relevant keywords - you may think you have the keys to the “content kingdom” and are ready to dive into choosing an article concept and get to writing.

The largest challenge still lies ahead of you: making something original and compelling is not easy. However, we are here to help and have come up with a compilations of tips, tools, and techniques to ensure your blog content is of the highest calibre. Most of the content online does not get 100% original stamp of approval. Know Thy Competitor The first set of tactics fall under the bucket of competitive analysis.

Competitor Product/Service Analysis: This is pretty straightforward – know your competitors just as well as you know yourself. Welcome To Newsjack City. The Advanced Guide to Content Marketing. What is Content Marketing? Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.

Enter content marketing. But what exactly is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. And they do. Content marketing. §History[edit] 10g Backin package (1902) Advertising has long used content to disseminate information about a brand, and build a brand's reputation. In 1891, August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back.

In 1911 he started publishing his very successful cookbook. It went through major updates over past 100 years and is one of the most successful cookbooks, globally reaching 19 million printed copies. All recipes originated from the test kitchen of the Oetker company, and the book was carefully written as a textbook to teach cooking from scratch. Oetker was very aware of the need for good marketing, practical communication and use of his doctor title to lend authority to his marketing. In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. Jell-O salesmen went door-to-door, distributing their cookbook for free in 1904. §See also[edit] §References[edit] 10 Tips for Writing Better Online Marketing Content. Traditionally, marketing sells by sending information to people.

Marketers produce brochures, send direct mail or email, or place advertising. This is known as "push. " The marketer starts the conversation. On the web, most contacts are "pull. " Here are a few things to keep in mind as you craft your marketing content. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. How to Spread the Word Through Content Marketing. Content marketing , the creation of original written and visual materials used to generate leads, is becoming increasingly popular online--because it works.

According to the Content Marketing Institute, 91 percent of B2B marketers and 86 percent of B2C marketers are employing the technique, and more than half of both groups plan to increase their efforts in 2013. "Those who produce keyword-rich online content, including YouTube videos , blog posts , articles and so on, consistently show up on the first page of search results for their targeted keywords," writes marketing expert Ann Handley. The biggest appeal to this approach is cost. In lieu of shelling out thousands of dollars to buy advertising or keywords, marketers employ creativity as currency. Here are five tips for doing it right: Study your prospective audience to determine their needs and interests so you can appeal to them in an entertaining manner.

Don't limit your online content to routine blog postings or case studies. Answers to Your Important Content Marketing Questions. Last month was the first in my two-part series of uncolumns . Rather than writing from my perspective, I turned it over to you; specifically, I answered some of the questions I've collected from readers. Here are a few more. Content marketing is all the rage, dictating that I should help people solve problems -- that I should serve, not sell. But if I'm doing the heavy lifting for would-be customers, why will they buy from me? Why buy the cow when you can get the milk for free?

Some companies worry that by creating content and sharing it freely, they are giving away their thought leadership or trade secrets. The truth is that giving away free content will do a few things, but none of those will dissuade the purchase of any metaphorical milk. And besides: The kind of clients who are inclined to do their own taxes would never buy accounting services anyway. I am on Facebook and Twitter, answering questions and engaging. In both cases, respect your audience. I struggle with too much data. 9 Ways To Get Your Content Noticed | Taboola - Content you may like. Unless you’ve been living under a rock over the last few years, you know content is king and content marketing is the new black. Good content is incredibly effective. It boosts brand awareness, drives consumers to purchase your product, and it gives you much desired SEO juice.

But with every marketer on the planet—from your local hair stylist to the white house—producing content, getting your video or blog post noticed is an ever more challenging task, and that amazing piece of content that you spent time and money on may find itself on the back shelves of the web, waiting to be discovered… So how do make sure your content gets to its target audience? Unless you’re basing your marketing plan on your content “going viral” (that’s about as likely as someone next to you at the coffee shop doing the Harlem Shake), you should start with a content distribution plan, which would typically combine a number of free and paid distribution methods. Here are some of the key ones for you to consider:

21 Must-Read Tips To Write Better Web Content. How To Cultivate Community Through Content. 5 Top Tips for Content Marketing Success. 10 Tips for Better Content Marketing. Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content. Turning Content from 'Meh' to Wow With Storytelling. All Content Isn't Created Equal: Tips For Making Yours Top-Notch. 5 Tricks to Producing Quality Content. 22 Ways to Ramp Up Your Content-Marketing Strategy. 9 Steps to Becoming a Great Writer. 17 Content Pieces You Can Create Without Writing a Single Word. 15 Tips to Make Writing Less Hellish. Creating Content For Your Users That Will Also Get You Links. How to Create Content For "Boring" Businesses | SEJ. A Great Content Strategy's Anatomy. Link Building and Content Marketing: Two Different Peas in a Pod. Writing Content That Panda and Your Audience Will Like | SEJ.

Content Curation. 6 Subheadings Strategies You Need to Know. The Ultimate Guide to Creating Epic Content. 21 Must-Read Tips To Write Better Web Content. Content Idea Generator. How Do Your Buyers Consume Content? Ask These 20 Questions. 26 Content Marketing Tools to Use in 2013. 20 Fantastic Content Ideas For Your Online Community. What Will You Do When We Reach "Peak Content?" 5 Reasons to Turn Your Content into Informational Products.

How Content Length Affects Rankings and Conversions. 14 Lessons Learned from One of the World's Highest-Paid Copywriters (Lessons 1-5) 8 Ways to Think More Like a Publisher &Less Like a Marketer. What's The Secret To Quality Content? 5 Factors To Consider. 7 steps and a bunch of tips for content marketing success. Defining a content marketing strategy. 21 Must-Read Tips To Write Better Web Content. 3 Ways to Create Content That Connects. 10 Best Free or Low-Cost Online Marketing Ideas. The Ultimate Guide to Creating Epic Content. 9 Content Marketing Strategy Questions You Need to Answer. 8 Remarkable (and Stolen) Content Marketing Ideas. 15 Battle Test Content Marketing Tricks To Maximize Traffic.

A Guide to Becoming a Better Writer: 15 Practical Tips. What's The Secret To Quality Content? 5 Factors To Consider. How to Promote Your Content With Social Media. Content Curation, The New Weapon In SEO. Top 20 Creative Blog Content Ideas To Enchant Your Readers and Keep Them Returning For More. Make eBooks Part of Your Content Strategy. Punch Up Your Website Copy. 10 Tactics You Must Use in Your Content Marketing Strategy. The Secret to Online Marketing in the 21st Century : It's the Content, Stupid! 9 Content Marketing Articles You Shouldn't Miss. 10 Ways to Inspire Your Inner Content Creator. 31 Ways to Find Inspiration for Your Writing.

Content Ideation Tools To Streamline Content Creation. How to Be in the Top 5% of Bloggers: New Research Results. Building 4 Key Relationships Every Content Marketing Strategy Needs. The Future of Content Marketing: 50 Experts Share Their 2014 Predictions. 10 Content Marketing Growth Hacks [with Infographic] | Unbounce. How To Create a Social Network Content Strategy: ConFab 2011 | Raven Blog. Content Marketing | amineharandi. Content Marketing | MICHELE CARBERY.

Content Marketing | Diana Nada. Content marketing, and marketing content | StrategyAudit. Newer Perspective Of Content Marketing by Hansen Martin. Get the Most From One Blog Post: 21 Advanced Content Tips.