Content Curation: What is it, and Why Should I Care? We talk a lot about curation here at Trapit. It's what we do, after all. But we know that for some, it is a difficult concept to grasp, and the benefits of carefully curating third-party content as a business are not always laid out in clear black and white. We wholeheartedly believe in content curation, so we've written a white paper for you that delves deeper into the problems that businesses face, how curation can help, and what Trapit is doing to stay ahead of the game.
This excerpt lays out the all-too-familiar content problem. It’s expensive and near impossible to create enough original content to keep up with the demands of an always-on digital audience. To learn more about the ever-expanding web, how curation can help businesses keep up, what current solutions are out there, and how Trapit is aiming to solve many of these problems, click the link below to read our full white paper Content Curation: What is it, and Why Should I Care? Download White Paper Kelly. Curation 101: The 4 Characteristics of Quality Content. 3 Essential Content Curation Best Practices to Boost Content Marketing Performance. Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media.
Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. When a company does a good job of defining its unique selling proposition and what it stands for, those key concepts help define editorial themes in everything from a content calendar to topics that drive curated social media content. In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility. Content Curation Facilitates Many Content Marketing Objectives: Pure creation is demanding. 1. 2. 3. The 30 Best Content Curation Resources for Marketers and Business Pros. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting.
My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single day. I have been a voracious consumer of news ever since. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing.
So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. Content Curation Tools: A Curated List of Content Curation Tools. Finding and Sharing great content is very time consuming. But we all have plenty of times on our hands. I don’t think so…. Social Media eats into our time every day and it’s getting worse! Content curation tools are available to help. Content curation is the process of filtering through content to find the best content. So here are some content curation tools that will save you time finding great content.
Note: Make sure also to read the essential effective guide to content sharing. 1. In Scoop.it you create boards of content around specific topics and then add content to these boards. When you use Scoop.it other real people find content for you. Here’s an example of a board I created for top social media posts. 2. Imagine that you missed a really great conference but you heard that someone ‘storified’ it. This summary could include tweets, Facebook updates, pictures, videos and much more. So you get a story about the conference. 3. 4. 5. 6. 7. 8. 9. Final Comments You know we love comments. 4 Reasons Why Content Curation Has Gone Mainstream. 26 Free (or Free-to-Try) Content Curation Tools - SEW. Content is still king, but it isn't always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis.
That's where curating content can come in handy. Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide your audience fresh content on a regular basis to serve any interest, industry, or market. What's more, sharing and celebrating the work of others helps get you on their radar and can forge valuable, long-term relationships with the content authors. To help you curate, here's a list of 26 tools you can use to find, aggregate and share your content with the world, be it in a blog roundup, big list of resources or to share via social. 1.
A granddaddy of content curation, in practice if not in tenure, Pinterest is one of the Internet's most popular sites for culling content. 2. Price: Free 3. 4. 5. 6. 7. 9. 10. In-Depth Guide to Content Curation. Getting creative is going to be the name of the game for content writers and marketers this year. Google has certainly shaken things up when it comes to links and keywords, but the need for quality content is always going to remain at the forefront of Google’s advice.
Content curation is another way to provide this quality content to your readers, and it just so happens to be easier, quicker, and offer more information than traditional article. Why wouldn’t you want to get involved with this type of new technique? Exactly. Technically speaking, content curation is actually not a new technique—websites have been using this strategy for years. There are, however, quite a few businesses out there that either have A) misconceptions about what content curation is and therefore purposely avoid it, or B) have never heard of it.
What Is Content Curation & How Does It Work? Content curation is all about composing a list full of links to other, related content found around the web. Scoop.it. The Busy Person's Guide to Content Curation: A 3-Step Process. 841 Flares Filament.io 841 Flares × Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. What is content curation? I’ve got a short definition for you and a long one. Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. For the slightly longer definition, I’ll paraphrase Mike Kaput’s great analogy on Content Marketing Institute about how curation has evolved to its place of prominence on today’s Internet.
For a long time, our preferred method of consuming content was to visit blogs and websites that provided content specific to a niche or topic. All this is changing. 1. Curate Content: How To Tips for Marketers. How to Speed Up Your Content Curation Process. Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. Why Content Curation? If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers. Modern marketing has changed significantly. Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions.
It can take a lot of time to find and evaluate content that’s good enough to share. . #1: Use Feedly to Find Articles Feedly is an awesome tool for finding timely articles on topics you want to share. Feedly is a terrific tool for categorizing content you may want to share with your audience. It’s pretty easy to get started with Feedly.
Conclusion. What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.
Who Are the Content Curators? Content curation is all around us. Many of us have been participating in content curation for years without even knowing it. What are the Secrets of Successful Content Curation? What are Some Helpful Content Curation Tips? Content Curation. Content Curation - 5 Ways to Succeed...Eventually. Creating a Content Curation System and Increasing Social Media Productivity. One of the most common questions we hear from prospects and clients is: How can you be effective with social media marketing while preventing it from being a major time sink? To be honest, this is a daily challenge even for us. The fact of the matter is social media marketing is very labor intensive and difficult to scale. Between upfront strategic planning, creating unique content that genuinely helps and engages people, and constantly monitoring customer feedback, time management quickly becomes a struggle. Having simultaneously managed social media for Strategexe and multiple clients, I’ve been pushed to find the most efficient ways to stay on top of social media.
Below is a description of how I find and organize content for social media updates, which you can easily use for your business! Related Resources from B2C» Free Webcast: Bye-Bye Solution Selling: Why Sales Teams Are Moving To Insight Selling Setting Up a Content Curation System Finding Authoritative Sources Wrapping Things Up. 11 Best Practices for More Effective Content Curation. Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. With that in mind, here’s what we recommend for more effective content curation. 1) Be intentional about your themes & topics .
Stay reasonably focused on a small handful of themes, but make sure the body of work reflects the human element as well. For example, the vast majority of content in our curation streams focus on sales, marketing, and productivity. 2) Pull from a consistent set of sources (to save you time). 3) Use an automated queuing and distribution system . 4) Always give credit back to the publisher. A quick “via @twitterhandlehere” at the end of your curated posts is typically enough. 10 Real Time Content Discovery Tools for Curation, Engagement and Sharing. The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool). Except this category of content discovery weights content shared on social media channels more heavily and often provides the ability to organize and flavor search results based on an analysis of what your own social networks are posting and sharing links to.
Real-Time content discovery tools are handy for a number of reasons, namely being able to identify upward trending content aligned with topics or entities you are tracking. There are a number of tools including Google itself that are useful for surfacing this kind of content. Sulia – With a trial account, you can connect with LinkedIn, Google+, Twitter or Facebook and then pick trusted sources. Know more about content discovery platform. Content Marketing – Discovery & Curation Writing an article is not an easy job especially if the content required is not easily available.
In that case the task of researching the content becomes time consuming & difficult. Today, this job has been simplified by the discovery of two useful tools – content discovery platform & content curation platform. The Open topic marketing platform has made this possible. The success of any business depends on the content of the advertising campaign & efforts used to promote the company’s product. A company cannot maintain its blog post, social media network & newsletters unless they try out creative ideas with the ability to write relevant content.
By utilizing open topic, we can create an article by finding relevant & best sources on the subject matter. Thus, content marketing has become an important element of marketing strategies across the globe by creating a platform that makes it easy for marketers to utilize a steady meaningful content. Content Curation: 19 Definitions. While every marketer must have content marketing , their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects.
Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation. 1. Content curation is to make the whole stronger than the sum of the parts. Dan Blank of We Grow Media . 2. Content curation is the process of identifying content created by others that will be valuable for your audience and then publishing it on your own platform. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. Content curation can be an effective strategy for extending your content marketing offering.
How do you define content curation? Happy Marketing, Heidi Cohen Related Articles. Content Curation More Valuable Than Content Creation | Jacobs Media Concepts. Content Curation vs. Content Creation! Tons of print out there about this topic, and a few fundamental questions emerge: (1) What exactly IS content curation? (2) What’s the difference between Content Creation and Content Curation? (3) Which is more important? (4) Is it true that “if you don’t have time or resources for creating original content, you should then use the cheaper, quicker, easier option of content creation”? (5) Is Content Curation really just a nice name for scraping and plagiarizing? As Content Marketing practice matures and develops, it’s always “worth it” to keep answering these same questions, giving better, more creative answers.
First: What is Content Curation? In answering that basic question, I have to first say a couple words about what I MEAN by “content curation”. Heidi Cohen assembled 19 definitions of Content Curation, and here are my favorites: The bandwagon for Content Marketing is picking up more and more passengers every day, and it’s picking up speed. 5 Tools and Tips to Get Content Curation Working Awesomely For You. Content Curation's emergence as the next big thing in Content Marketing - San Francisco Information Technology. Content Curation, The New Weapon In SEO. Content Curation Tools: The Ultimate List. Content curation: overview, benefits, goals and tools.