Which font? Voice of Typography. How this article started: Ross Henderson of McMurdo Multimedia, wrote in to praise our article on the "Basic Rules of Design & Layout" (September DT&G) and then followed with a question that got all of our attention. He wrote: Much more complex is typeface selection.
I would love to find a simple guide to this - everything I have examined seems to rely on complex or custom typefaces, which for a one-off jobs cannot be justified. What I think is needed is something which uses "standard" typefaces ie those which can be obtained without great difficulty or expense. Learn: Anatomy of a Typeface. A Crash Course in Typography: The Basics of Type. Mar 28 2011 Typography could be considered the most important part of any design.
It’s definitely among the most important elements of any design project. And yet it’s often the part of a design that’s left for last, or barely considered at all. Designers are often intimidated by typography, which can result in bland typographical design or a designer always using one or two “reliable” typefaces in their designs.