Entrepreneurship. 3 Rules for Naming Your Startup - Found+READ. When you’re creating a startup, there are far more important things to get right before the company name.
But once you’re comfortable with the big stuff, spend time with the name. Don’t do this for the emotional side — even though it’s a name you’ll live with, sleep with, and be associated with (hopefully) for a very long time. Do it for the professional benefits: A good company name can contribute more than you think. For a startup, it can impact consumers, corporate customers, partners, analysts, the press, and even would-be employees in terms of how they think of you, how much they remember you, even what they think about you.
As your startup gets bigger and more successful, the name matters less. SkinnyCorp.com Threadless 2007. When times are tough... (The) Startup Depression « The Jason Calacanis Weblog. I wrote this to my email list on Saturday the 27th of 2008.
Two days before the single largest drop in the history of the stock market. Now, I promised myself I was retired from blogging to focus on my email newsletter, but I’m getting pounded with so many requests for this essay that I’m giving up and posting it here.