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“Like my status and I’ll tell you if I’d kiss you”. This is just one type of the new “like my status” memes that’s spreading around Facebook like wildfire. Thousands of people are posting the updates by the second and we’ve had people reach out to us who’ve seen it on their friends’ walls. Right now most of the people who I’ve seen posting the updates appear to be in high school and college, however there’s a very good chance that this one will spread to all ages. The last status meme that we saw spreading this quickly was the recent breast cancer awareness campaign where women expressed where they like it .
Procter & Gamble 's Old Spice was just another guy brand with an entertaining spokesman in its TV commercials until the brand's agency, Wieden + Kennedy, put Isaiah Mustafa on the Web recently and invited fans to use Twitter, Facebook and other social media outlets to pose questions that he quickly answered. The questions poured in--even celebrities asked a few--and Mustafa responded in more than 180 Web videos shot quickly over a few days. The real-time effort was the first of its kind, but it won't be the last. Marketers are eager to find clever new ways to engage consumers online with branded content and interactive advertising that is good enough to make people want to share it with their network of friends. Consider Burger King 's ( BKC - news - people ) "Subservient Chicken," who has been taking commands on the Web since the guy in the chicken suit was introduced in 2004.
Leyl Master Black is a Managing Director at Sparkpr , one of the world's top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. While more than three million businesses, brands and celebrities have created Facebook Pages, many are struggling to figure out how best to use them. Companies are finding that even when they keep their pages updated with fresh content, they still aren't seeing steady growth in their fan base. And yet there are many brands who've surpassed the one million fan mark, while their peers have languished in the thousands. What's their secret?
This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs. Learn more about Grasshopper at Grasshopper.com . Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you'll be constantly evaluating the tools that will help get your business to the next stage. Even if the ink on the business plan isn't dry yet, you want to be armed with the social media tools that will play an important role in company communication, product and brand promotions, and business development for your startup.
Here’s Your Free, Instant Special Report… April 01, 2013 - Monday From The Desk Of: Kristina Jaramillo, Your LinkedIn® Expert Dear Business Owner Looking to Get More Leads with LinkedIn®,