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Nutella Sends Cease-and-Desist Letter to Its Biggest Fan. Nutella, the chocolate hazelnut spread brand, has soured many of its social media fans by cracking down on a superfan who has helped spread the word in social media for more than seven years.

Nutella Sends Cease-and-Desist Letter to Its Biggest Fan

Ferrero SpA, the Italian owner of Nutella, has sent a cease-and-desist letter to Sara Rosso, the creator of the 7-year-old World Nutella Day. On Ferrero's orders, Rosso is pulling the plug on the holiday, which had been celebrated on Feb. 5.

Digital stuff

B2B Lead Generation on Twitter. In my corner of the B2B marketing universe, I often hear clients assume that LinkedIn is the best place to invest for lead generation online.

B2B Lead Generation on Twitter

Despite the hard-line cost-per-click (CPC) and cost-per-lead (CPL) numbers being much higher than that of Twitter and Facebook, it can be difficult to steer B2B marketers away from the perception that LinkedIn is the best network for them. Why Twitter? A recent study published on Mediabistro’s All Twitter found 82 percent of leads generated through social media are referred from Twitter. That same study found that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. But everyone knows quality is more important quantity.

The same study found that 11 percent of Twitter users who saw a tweet from a B2B tech brand went on to convert on the company’s website by completing a sign-up form for downloadable content or demo, compared to only 4 percent of average Internet users. How do I get results from Twitter advertising? Australia Cross-Channel Marketing Survey. Social Media Articles.

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Psychology. Using feedback tools for B2B and B2C lead-generation > Smart Insights Digital Marketing. We’re big fans of using the web for qualitative feedback using the many types of website visitor feedback software.

Using feedback tools for B2B and B2C lead-generation > Smart Insights Digital Marketing

The “Unstructured Information” Most Businesses Miss Out On – The Magazine - MIT Sloan Management Review. Businesses’ ability to process numbers in “well-behaved rows and columns” goes back 40 years, notes K.

The “Unstructured Information” Most Businesses Miss Out On – The Magazine - MIT Sloan Management Review

Ananth Krishnan, chief technology officer of Tata Consultancy Services, one of the largest companies in India. Figuring out how to mine and process the information in text, video, and audio is the new frontier. K. Ananth Krishnan, chief technology officer of Tata Consultancy Services Where do companies get their information? Increasingly, data is coming at businesses in unstructured ways, says K. The challenge, Krishnan says, is to figure out how to process all of that unstructured text and video and audio and phone use that’s floating around outside of traditional databases. Tata is in a unique position to think about this issue. Krishnan is in a unique position to think about this issue, too. Digital Influence Mapping Project. Update: Sadly due to serial plane cancellations (at least 4), I will not be attending CES2014.

Digital Influence Mapping Project

While disappointing, I know I can follow along #CES2014. Just don't bother trying to connect with me at the show. And don't rub in what a good time you had there. I am excited to attend CES this year. I sent folks last year but was not able to go myself. Here are seven trends, technologies, ideas that I will be on the lookout for. The Internet of Everything...Applied I worked on consumer device for moms last year that just happened to connect to the Internet. Inspred by @obrien Los Angeles Times (Chris O'Brien) "CES2014: Consumer electronics show to feature 'Internet of Things'" Inspired by Josh Ong and Natt Garun, The Next Web “What To Expect at CES 2014” Wearables Get Real…Sort Of The Samsung Galaxy Gear “watch” seems like a solution in search of a problem.

Inspired by @petepachal Mashable “CES 2014: Five Tech Trends to Watch” The Connected Home Gets Weirder More Confusion in the Living Room.

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Kiip positions in-game ‘rewards’ as alternative to in-game ads. Uniqlo, H&M and Retail As the Third SpaceApril 15, 2014 | 4:30 pm “Retail As the Third Space,” one of our 10 Trends for 2011, is rapidly accelerating: As digital commerce becomes habit for consumers, brick-and-mortar is increasingly focused around experiences, unique environments and customer service, giving shoppers new reasons to visit retail spaces.

Kiip positions in-game ‘rewards’ as alternative to in-game ads

Uniqlo’s flagship in New York is a good example. A newly renovated floor incorporates a Starbucks (a favorite brand among teens) and, as MarketWatch reports, “lounge sofas, tables and chairs and an iPad station, allowing shoppers to stay and mingle.” Thanks to a partnership with the nearby Museum of Modern Art—resulting in a range that uses images from famous artists—the floor’s design is museum-like, with T-shirts in framed display cases.Another recent example in Manhattan is H&M’s flagship, which opened in late 2013, which one writer dubs “The most retail fun you can have with your clothes on.”

Segmenting China’s digital consumers - McKinsey Quarterly - Marketing - Digital Marketing. China could have as many as 750 million people online by 2015, up from 420 million today, McKinsey research estimates.

Segmenting China’s digital consumers - McKinsey Quarterly - Marketing - Digital Marketing

Who are these Internet users? Which applications drive them online, and what makes them stay there? Which devices are they using, and how will that change over time? Marketers seeking to reach China’s swelling population need these details to make informed business decisions. The McKinsey report Understanding China’s Digital Consumers attempts to fill the information gap. Our research revealed seven consumer segments, with widely varying usage patterns and preferences for digital applications and devices (exhibit). Labs » Kinect Interactivity Demo. I’m sure by now everyone in the world has seen some ‘hack’ involving a Microsoft Kinect and some clever programming.

Labs » Kinect Interactivity Demo

Microsoft’s Kinect is a computer-vision dream come true; an infrared depth sensor with impressive resolution and a standard RGB video camera. Coming soon: Bloom visualizes your music collection as planets. I almost never post about projects that aren't released yet, but the previews of Planetary from Bloom have got me excited.

Coming soon: Bloom visualizes your music collection as planets

If you recall, we saw a taste of what Tom Carden and Ben Cerveny were up to last month in an interactive that displays your Twitter feed and one that maps Instagram photos. Planetary is "a stunningly beautiful way to explore your music collection. " It will be available for iPad on May 2. It uses a solar system metaphor where artists are stars, albums are planets, and tracks are moons. Place Key Information in Golden Triangle on your Reports, Dashboards etc. [Quick Tips] Posted on April 29th, 2011 in Charts and Graphs - 19 comments Today, we will take a detour to world-wide web and learn how we can improve our dashboards, reports, presentations or workbooks by using one of the ideas, called as Golden Triangle.

Place Key Information in Golden Triangle on your Reports, Dashboards etc. [Quick Tips]

Ready for T-commerce? How U.S. News Abandoned Print And Learned To Love Its Data - Bruce Upbin - Tradigital.

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