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Des débuts prometteurs pour les tweets sponsorisés
Le hashtag de Twitter devient un outil publicitaire | Tweetdunet
Nike vient de lancer un nouveau coup marketing : projeter sur un building les visages de footballers et proposer de sélectionner son joueur préféré grâce à un hashtag. A Johannesburg, Nike a mis en place un écran de 138 mètres pour appuyer sa campagne « Write the future ». Le dispositif est entièrement relié aux différents réseaux sociaux sur lesquels il va chercher les messages des fans de football : Facebook, Twitter, et même le réseau chinois QQ !
Why We Follow Brands on Twitter | Penn Olson
Twitter is becoming part of many businesses ’ digital communication tool, typically the big brands . But why would anyone follow them, knowing that they have a common aim to make us spend. Perhaps, since spending is inevitable, as consumers, we want to understand what we’re buying and most importantly buying them at good prices. ExactTarget has recently released a report that explored this area and revealed that there are several more reasons why people follow brands on Twitter.NEW YORK (Reuters) - Brands that use microblogging sites like Twitter to provide real-time responses to the public are winning a higher degree of trust from consumers, according to a study by a leading public relations firm. Some 75 percent of people surveyed said they view companies that microblog -- sending short, frequent messages on sites like Twitter or status updates on social networks like Facebook -- as more deserving of their trust than those that do not, according to a survey by Fleishman-Hillard, conducted with market research firm Harris Interactive. The second annual Digital Influence Index study, released at the Reuters Consumer and Retail Summit in New York, researches the extent to which the Internet affects consumer behavior.
Consumers say: In tweets we trust | Reuters
twictionary / FrontPage
A political message posted to Twitter (or other social network), which is written by skilled writers working for political organizations, and meant to appear as if it was generated as spontaneous political expression by ordinary citizens. Urban Dictionary A twitter user who falsely sees self as superior and shows it with action or inaction. You know the type. Combines twitter, twisted and aristocrat. A tag used on Twitter as a way to tell your followers about other Twitterers that are worth following.A l’occasion de la conférence pour les développeurs Twitter ( Chirp ) qui s’est tenue les 14 et 15 avril 2010 à San Francisco et où Twitter a annoncé ses dernières fonctionnalités (Twitter @anywhere,…), Evan Williams (@ev), co-fondateur de Twitter, a partagé quelques chiffres qui montrent le succès que connait le service aujourd’hui :
Les chiffres clefs de Twitter en une image (Chirp - Avril 2010) | Geeks and Com'
Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More Twitter CEO Evan Williams has just taken the stage for his Chirp keynote.
Live: Twitter CEO Ev Williams’s Chirp Keynote
Depuis quand êtes-vous membre de Twitter ? Pas si évident que cela à dire, puisque le site Twitter.com ne fournit bizarrement pas cette information dans votre profil. Pour le savoir, et connaître aussi la date d’inscription de n’importe-quel membre de Twitter, il vous suffit de saisir un pseudo dans http://whendidyoujointwitter.appspot.com et vous saurez qui a la plus grosse (ancienneté). Ca me rappelle mes débuts , tiens, c’était l’bon temps - Les messages injurieux, agressifs, les critiques gratuites et non argumentées et les attaques personnelles seront supprimés et leurs auteurs bloqués. - Les commentaires insinuant que tel article est "sponsorisé" par telle marque simplement parce-qu'il va à l'encontre de l'opinion d'untel seront également supprimés.
Depuis quand êtes-vous sur Twitter