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Social Media Informer. OPENHOUSE. TelecomLead.com: Telecom News on Mobile, Wireless Infrastructure, Enterprise Networking, Smartphone, Tablet, LTE, VAS. Telecom Lead Asia: Vishwanath Alluri, founder, chairman and CEO of IMImobile, has shared mobile VAS trends for 2013.

TelecomLead.com: Telecom News on Mobile, Wireless Infrastructure, Enterprise Networking, Smartphone, Tablet, LTE, VAS

The mobile industry has entered a highly dynamic phase, where time has come to open up new revenue streams going beyond the traditional Mobile Value Added Services (MVAS). As per a latest Research on India report, Mobile Value Added Services (MVAS) market size in India was around at INR 15860 crore in 2011. With low call and SMS charges, telecom companies in India are increasingly getting dependent on revenues from MVAS for higher profitability. While the industry has so far focused on generating revenue through services aimed at consumers, there is a large, immediate and clear opportunity to enable businesses of all sizes adopt the mobile medium as part of their customer engagement and employee productivity strategies. Today, businesses need a holistic and well-coordinated strategy for m-Engagement which complements their other marketing channels. Challenges Article Tags. Disruptive trends for mobile VAS.

Updated: Tue, Mar 11 2008. 12 04 AM IST IAMAI Mobile VAS 2008 Mumbai 4 March The Internet and Mobile Association of India (IAMAI) hosted a day-long seminar on mobile value-added services (VAS) last Tuesday.

Disruptive trends for mobile VAS

The event saw participation from developers, operators, content providers, media buying agencies, advertisers and mobile-Web enthusiasts. According to industry projections, the VAS component of an operator’s monthly customer billing—also called ARPU or average revenue per user—is expected to grow from 7% at present to 18% by 2010. Educating consumers and profiling subscribers emerged as key factors important for success. On the issue of skewed revenue share between phone firms and VAS players, the role of retail outlets to distribute mobile applications was highlighted as one way of bypassing agreements favouring the operator, especially in the non-metros. S.R. Gartner : Mobile, Apps, Cloud are among top 10 technology trends for 2013 - insightVAS.

A research by Gartner sees the 2012 trends are Mobile devices, applications, personal cloud and big data are among the top 10 technology trends David Cearley, vice president Gartner said that these technologies are emerging amidst a nexus of converging forces – social, mobile, cloud and information.

Gartner : Mobile, Apps, Cloud are among top 10 technology trends for 2013 - insightVAS

Although these forces are innovative and disruptive on their own, together they are revolutionizing business and society, disrupting old business models and creating new leaders. The top 10 strategic technology trends for 2013 include: Mobile Device Battles Gartner predicts that by 2013 mobile phones will overtake PCs as the most common internet access device worldwide and that by 2015 over 80% of the handsets sold in mature markets will be smartphones.

Windows 8 is Microsoft’s big bet and Windows 8 platform styles should be evaluated to get a better idea of how they might perform in real-world environments as well as how users will respond. Latest News on Mobile VAS Africa. Light Reading India - Networking the Telecom Industry. India Leads Submissions In Facebook’s Bug Bounty Program 04/04/2014 - The program seems to have paid rich dividends to the company as the volume of high-severity issues is down and researchers are facing an uphill task to find good bugs Rising Hunger For Mobile Videos Bodes Well For 3G 04/04/2014 - The rising video uptake shown by a Vuclip study clearly indicates there is a ready case for expanding 3G networks Mobikwik Eyes Big Chunk Of Mobile Wallet Market 04/02/2014 - Mobile wallet company MobiKwik aspires to capture the big chunk of this segment as the market is in growth mode Facebook Picks Up A Next-Gen Building Block In Oculus 03/27/2014 - The announcement of the $2 billion acquisition has come just a month after the company announcing to buy WhatsApp for $19 billion mCarbon Bets On Telco Channels For VAS Growth.

Light Reading India - Networking the Telecom Industry

Light Reading India - 4G/LTE - Expectations 2013: Monetizing Data For Growth - Telecom Report. As the countdown to 2013 begins, it's time to salute the historical moments of 2012 and learn from its various failures to build a successful tomorrow.

Light Reading India - 4G/LTE - Expectations 2013: Monetizing Data For Growth - Telecom Report

The Indian telecom industry, which is going through a transformation, had its own share of historical and embarrassing moments in 2012. In various articles, we've already discussed how the industry reacted post the Supreme Court's verdict of the cancellation of 122 2G licenses. There were other critical moments of hope and disappointment as well. (See Recap 2012: Popular Smartphones, Telecom Trends 2012: Hits And Misses and Trends 2012: The Upheaval And The Aftermath.) Amidst all these, falling ARPUs made operators wake up to the fact that offering only voice services will not help them grow. Launch of 4G services was also seen as a catalyst to drive the data growth in a country of over 1-billion mobile users. Company - A global management and strategy consulting firm. TelecomLead.com: Telecom News on Mobile, Wireless Infrastructure, Enterprise Networking, Smartphone, Tablet, LTE, VAS.

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