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We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend.

Digital Marketing Blog

At the start of any new year, you might be off to a slow start recovering from the holidays and getting going with new marketing plans. By now, however, you should be ready to take on the competition. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Simple. Bowl over your customers with these 3 digital marketing tips! {*style:<ol>*}{*style:<li>*}{*style:<b>*}Follow the playbook. How to make Social Media work for your business. In sales, I hear all kinds of objections, the biggest being, “I get all my business from word of mouth.”

How to make Social Media work for your business

The next question I ask after hearing this is, “Are you taking advantage of social media?” The answer is almost always no, that social media is for college kids, and that it wouldn’t work for their business. Why Your Employees Are Your MVPs (Most Valued Promoters) These days “word of mouth” is one of the most powerful, if not the most powerful tool in marketing.

Why Your Employees Are Your MVPs (Most Valued Promoters)

With the overwhelming rise of social media, word of mouth has evolved from a small circulation of opinions, into a virtual, interactive, visual world. In 2014, people were found to spend an average of 1.72 hours a day on social media, a rise from previous years. In a 2014 study, millennials alone were found to be checking their smartphones about 43 times a day, and on social media an average of 5.4 hours every day. It's time to take advantage of their (use of) time and stand front and center while they scroll!

TMI: Oversharing on Social Media. Taco Bell’s recent commercial poses the question of the decade: when does the sharing stop?

TMI: Oversharing on Social Media

In recent years, social media has fostered a share-society that would make kindergarten teachers across the world giddy. Great lunch? Share it. Conspiracy article? Share it. And it’s not just personal users that are guilty either! Snapchat: A Marketable Story for Your Business. With only 10 seconds or less to share a photo with your friends, Snapchat has become one of the top social media outlets in the world.

Snapchat: A Marketable Story for Your Business

With 60 million installs and 30 million active users, Snapchat has grown to be one of the most popular social media applications. Not only is Snapchat used to communicate between friends, but also to spread news around the world. Snapchat your business. Trending Now: Your Business. The hashtag, or pound symbol, isn't just for calling customer service anymore.

Trending Now: Your Business

The # symbol has been revolutionized - and repurposed - for use on Social Media as a means to aggregate and organize thoughts, trends, and topics. But what is a hashtag, really? Hashtags are a word or group of words that come after the # sign, typically used on social media sites. Some might remember it as the number sign, but today it holds so much more power than that. In the News: Facebook Instant Articles. Facebook continues to create and innovate ways for you to reach potential customers.

In the News: Facebook Instant Articles

Their newest advancement, Instant Articles, has the potential to change the way people read your content, and how they use their mobile devices. Unveiled in May of 2015, Instant Articles is a new approach to content on Facebook, similar to the way videos have been optimized. This new article-sharing platform has the potential to completely change the way you use content promotion.

Social Media Mistakes Your Business Could Be Making. With over 1 billion Facebook users, close to 5 million people “tweeting” and about 4 billion YouTube videos being viewed per day, it’s easy to see why Social Media has become a major outlet for companies to both gain and retain more customers.

Social Media Mistakes Your Business Could Be Making

What many small businesses don’t think about is that there are several critical mistakes they can make through their use of social media channels, which could cost them these much-needed customers. There are five common errors that stand out as the downfalls of a company’s use of social media. In social media, timing is everything. You’re on Facebook and Twitter!

In social media, timing is everything

Success Stories: Social media marketing. It’s 2012, and the hot topic still remains on social media marketing for small businesses.

Success Stories: Social media marketing

Before social media became popular, getting your name out there would have been from word-of-mouth by way of your customers, or advertising. Times have changed; more businesses are turning towards social media marketing to increase their audience reach. A Small Business in a Big Google World. “People influence people. Nothing influences people more than a recommendation from a friend.” -Mark Zuckerberg If a friend shares a great experience they had at the new coffee shop down the street, you’re going to remember it – it’s human nature.

The problem is that personal, face-to-face interaction is becoming more and more sparse in the Internet age. So how does a small business keep up in a world where face-to-face is now digital interaction, especially when they have always relied on word of mouth? Through Google Search Plus Your World, Google can connect hundreds and thousands of people in a new, personalized internet experience. Google is creating a personalized Internet experience where friends are always connected on all things Google. Creating and Managing Your Account and Google+ Page If a small business is not on Google+, it may be because the idea of managing any sort of internet-based account is daunting. The Importance of Google+ Discover More with Digital. Like the great explorer in whose name we celebrate today’s national holiday, you can explore the foreign and wondrous lands of digital marketing.

Christopher Columbus set out to find India, but instead discovered a whole New World. Likewise, you may set out to find customers and discover an entirely new audience sector you never knew you had, or a new way of reaching and engaging with customers you’d never explored before. Set a new course in your marketing plan; discover more with digital! ♦ Reach more customers You know your demographic. Deck the Halls: 8 Digital Treats. Tis the season for giving gifts and helping others. It can also be a time when digital marketing gets overwhelming. Between promoting your end-of-year sales and handling the rush of customers to trying to plan for 2016, there's a lot to take on. For marketers, helping others means helping business owners like you to find, reach, and build relationships with valuable customers.

5 Steps to Boost Your Business in Just 1 Hour. Think you don’t have time to work on your marketing? Think again. Every business owner has a to-do list miles long, and it’s easy to let advertising slip to the bottom when there are bills to pay, clients to serve, and things to fix. How to Have a PC Holiday. Starbucks’ new red cups have launched, and they have signaled more than the reemergence of the holiday season. This year, Starbucks’ ode to the holidays has brought with it the age-old battle of the Politically Correct. The solid red cup that Starbucks introduced this year has coffee drinkers seeing red in more ways than one. 6 Elements of a Successful Facebook Ad Image. Shop Small! Small Business Saturday 2015. You can't compete with the big box stores when it comes to their Black Friday deals. 6 Signs Your Digital Presence Could Use an Upgrade. Propel Marketing Blog. Did you make any resolutions this year?

How to gain Facebook fans and convert them into customers. When Facebook first started gaining ground, it was mainly used as a way of staying connected with friends and family. Over the last 5 years it has gone from roughly 100 million users to a staggering 901 million monthly active users. 3 things you should know about Pinterest for your small business. Now that Pinterest has stopped requiring invites, it’s easier than ever to join. Pinterest is a social sharing site that launched in 2010 and already has an estimated 20M unique visitors per month.

It’s now the third most popular social networking site in the U.S, just behind Twitter. Repetition is Redundant: Keep it Fresh on Social Media.