Holdcom sur Twitter : "Download You Free #ScriptTips #Ebook by @Holdcom... Audio Marketing Script Tips “Greatest Hits” Compilation. Click to Chat  800.666.6465 FREE DOWNLOAD: Holdcom Script Tips "Greatest Hits" Holdcom Script Tips "Greatest Hits" is a compliation of our scriptwriting best practices, designed to give you a quick reference to write the best Audio Marketing scripts possible. Here you will learn: Keys to brainstorming content for your Message On HoldHow to write IVR scripts that are efficient and effectiveHow to leverage audio for powerful eLearning programsTips on proofreading practices so you sound clear and professional This compilation will walk you through the arc of creating successful Audio Marketing scripts, from brainstorming to proofreading. Script Tips: Provide Information for FREE Download Audio for Telecommunications Audio For the Internet In-Facility Audio Follow Me Need Help? Holdcom sur Twitter : "3 Types of Audio #Scripts for your #PhoneSystem by @Holdcom...
3 Types of Audio Scripts for your Phone System. 3 Types of Audio Scripts for your Phone System Do you need a script for your phone system recordings? What kind of phone system script are you looking for? Many people aren't sure; do they need a Message On Hold program? Voice Prompts for their IVR System or Auto Attendant? A Simple Voicemail Greeting? There are many types of phone system recordings. Message On Hold Program Scripts A Message On Hold program plays to callers who are waiting, well, on hold. Distinguishing characteristics of Message On Hold programs: They play in a loop on your phone system, so when the program "ends", callers will hear it from the beginning again.Music is played throughout the program.
Sample Message On Hold Script Here are three paragraphs of on hold programming: Thank you for calling {company name} – your leading source for outstanding service and high quality products. Read more of our sample Message On Hold scripts here. Voice Prompt Scripts You might be looking at an IVR script if... Sample IVR Script Hello. Holdcom sur Twitter : ""3 Types of Audio #Scripts for your #Phone System" by @Holdcom... 3 Types of Audio Scripts for your Phone System. Holdcom sur Twitter : ""8 Tips for Writing Effective Video Marketing Scripts" by @Carla_Marshall #Scripts #Video. 8 Tips for Writing Effective Video Marketing Scripts [Creator's Tip 130] So you have a product or service that you want to promote and you're now at the point where you are getting ready to write a script for your marketing video. In this week's Creator's Tip, we are going to give you 8 tips on how to make that script as effective as possible.
Marketing videos need to perform the best they can if they are to reach your target audience. They are promoting your products, your services, your brand, yourself so you need to get them right. Every time. We'll be going into more detail regarding video marketing scripts in our next Creator's Tip post but here's a quick overview of our top tips: #1 Keep it Simple! What is the one primary message that you are trying to communicate? #2 Hook the Viewer You have around 15 seconds to grab the attention of the viewer before they go elsewhere, so make sure that the first few moments of the video are captivating and highly engaging. #3 Address the Audience #4. . #5 Read Your Script Out Loud #6 Use One Approach #8 Make it Compelling. How To Write a Message On Hold Program Script. How To Write a Message On Hold Program Script Are you afraid to "get your hands dirty" and write your own Message On Hold program?
Are you wondering where to start when crafting your Message On Hold script? A lot of our clients struggle with writing their Message On Hold program. Do your homework. You want your on hold programming to be appealing to your callers, not overwhelming them or presenting irrelevant information. Define your average caller and offer the content they're most likely to ask for, whether that means pointing them to the video tutorials on your website or explaining how they can request a custom quote online.
Decide how long your program will be. If callers typically wait on hold for 2 minutes at a time, at least two minutes of programming should be your goal, but a program that’s a bit longer than this will be better, so clients won’t hear repeated messages every time they call. List the topics you’ll discuss in your program. Write the content for your first topic. How To Write a Message On Hold Program Script. 4 Ways to Reuse Your Healthcare Facility's Message On Hold Program. 4 Ways to Reuse Your Healthcare Facility's Message On Hold Program Healthcare facilities – namely hospitals and medical centers – have an array of events and innovations taking place, often on a daily basis.
Holdcom has been proud to further promote these events for our clients nationwide, mainly in the Message On Hold format. However, audio that was recorded for your on hold messaging does not have to reside in just one place - it can be reformatted for your other marketing and customer service channels as a valuable way to make content more engaging and effective. Audio for Your Website Long Island College Hospital (LICH) is a great example of one facility expanding their audio promotions outside of Message On Hold. Zipporah Dvash, VP of Public Affairs & Development for LICH, approached Holdcom to make their existing website content more engaging by adding audio.
Enhance Virtual Tours With Audio Bring Audio Into Your Facility With Overhead Music and Messaging What's a ringback tone? 3 Types of Audio Scripts for your Phone System. Two Questions to Ask Yourself When Writing Telephone Audio Scripts. Two Questions to Ask Yourself When Writing Telephone Audio Scripts When you're writing an audio script for your phone system, as opposed to a piece written for print (online or off), the right script makes all the difference. There are two questions you should consider before beginning a new project: What type of script am I writing?
What is the function of my script? By clearly defining the type and function of your script, it will be easier to write a script for your phone system. Here's how you might answer these two questions: What Type of Script am I Writing? There are a few main types of scripts for telephone applications: Message On Hold, Voice Prompts, and Voicemail Greetings. Message On Hold Scripts “Message On Hold” refers to the programming that plays to callers on hold or in queue.
Voice Prompt Scripts Voice Prompts are the announcements for an automated attendant or IVR that greet callers, provide menu options, and assist telephone navigation. Voicemail Greetings. How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration. How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration Recently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations.
One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice) that accompanied each slide. The experience caused me to question - Why do people record their own narrations? I’m not sure if lack of a budget, scarce resources or just poor judgment were the reasons for the home grown approach to the soundtrack. Common reasons people attempt to record their own narrations include: They think professional recordings are too expensive - Calculate the value of the time you spent creating the presentation, the number of potential viewers, potential ROI the presentation may have on your product and service, and the effect it will have on your brand image. The Signal to Noise Ratio is off. Voicemail Greeting Scripts. Voice Prompt Script Tip: Is "Touch" the New "Press" or "Click"?
Voice Prompt Script Tip: Is "Touch" the New "Press" or "Click"? Language is a fluid, ever changing doctrine. It's constantly updated with new terms and forms of words as technologies and generations evolve. The self-editing and adoption of these terms and phrases happens almost organically as one word is used more frequently and falls into favor within our daily lexicon.
I can attest that the term "legit" has officially gone mainstream since I heard my wife say it to my 12 year old son when checking out his new baseball bat. As professional communicators we live on the edge of this language wave that carves and reshapes our vocal shoreline. Almost the opposite of etymologists, we are looking ahead at which terms are trending and redefining how we communicate.Think about this: When was the last time you "dialed" a telephone number?
A word that has recently entered our cross hairs is "touch". What do you think? Telling Voice Over Talent How to Pronounce Words. Telling Voice Over Talent How to Pronounce Words As you develop your Message On Hold, IVR announcements, and other audio marketing programs to be read by professional voice over talents, you will need to think about pronunciation. First, you will need to consider how your audience pronounces words.
Most words have one or two acceptable pronunciations. To verify these, you can check in a dictionary or go to www.forvo.com, an online encyclopedia of pronunciations (with audio files). As you script your program, highlight words that you know your audience says in a certain way. If you decide to write your own pronunciation guide, start by listing the words you know your audience says differently. Regardless of your decision to direct voice talent yourself or work with a professional script consultant, your success in creating effective marketing messages depends mostly on one thing: knowing your audience. Script Tips “Greatest Hits” 11 Tips for Writing Your Own On Hold Marketing Program. Emphasizing the right words for Professional Audio Recordings.
Recently, we asked some of our voice talent some of their favorite tips for creating great recordings. Our voice talent Joan responded with a tip about correctly emphasizing words and how to know which words to emphasize when writing or recording audio marketing scripts. It all comes down to meaning. Here’s an example. Read the following sentence out loud: “She was pretty.” Now, read it again. Which word did you emphasize? SHE was pretty.She WAS pretty.She was PRETTY. Based on the emphasis given, each of these sentences has a different meaning: “SHE was pretty” implies this particular woman was pretty, in comparison to any men or other women present.
The correct emphasis can help you convey your copy with the correct meaning. The following sentences each contain a quantifier: We always treat you like an individual. Quantifiers should be emphasized because they’re generally important words that highlight the best of products and services. Adjectives are words that should also be emphasized.
How Are You Engaging Your Clients? Engaging your clients is more challenging than ever before. Between your website, your Facebook page, your telephone, your Twitter account, printed marketing materials, press releases...the list goes on and on, and things can feel overwhelming. So we suggest a simple approach: Ask questions or create calls to action. Why? Because questions and Calls to action require active responses, prompting answers and results. Answering questions is the first step your clients and prospects will take into creating a dialogue with you. Asking a question allows them to think about their own feelings, needs, or problems, and share them with you. Social Media Having influence in the social media world means forming personal connections.
Messages On Hold Callers on hold are literally waiting to hear from you, and hold time is a useful point to let callers know that you want to hear from them. Emails Like social media, e-mails are a great place to ask questions. What questions have you asked recently? Personal vs. Business Voicemail Greetings. Personal vs. Business Voicemail Greetings Recording voicemail greetings for your business or personal life requires a separate list of priorities, because they are being used for two distinct purposes and will be heard by two very different types of callers.
I have a friend with two cell phones - one for work, and one for personal calls - and if you call both lines, you would never know it's the same person. While the message on his personal line might not be ideal, he took the time to record a professional voicemail message for his business phone, which makes it stand out. Business Voicemail Greetings If you are recording a voicemail message for business, be sure you include your name and your company's name, so people know who they are calling and were they are reaching them.
If you do not include the business name, they may think they have mistakenly called you at your personal number. Personal Voicemail Greetings Use this diagram to keep track of how to record voicemail greetings: 3 Things To Avoid When Writing Your Own Script. 3 Things To Avoid When Writing Your Own On Hold Marketing Script Some companies like to write their own script for their company’s message on hold program. We understand that no one knows your business better than you do. However, there are some no-no’s that you want to steer clear of. Here are 3 bad practices that you want to avoid and tips you should be focusing on if you choose to write your own script. 1. It is natural to want to add more detail and more content to your messages. 2.
It is important to take into consideration that your message plays in a loop. 3. Callers know they are on hold and would probably prefer not to be. Take these tips into consideration when developing your script to achieve a successful message on hold program, which will result in more satisfied callers and customers, and ultimately contribute to growing your business. On Hold Waiting Room - Part 3. On Hold Waiting Room - Part 3 You have a choice between Doctor A and Doctor B. You have heard both positive and negative things about each practice, so you decide to give them both a fair try.
Doctor A’s waiting room has two flat screen televisions, racks of neatly ordered magazines, and even a computer to check your mail. Doctor B’s waiting room has no televisions, has one or two outdated magazines, and is bleakly furnished. Assuming that both Doctors are equal in reputation and performance, which practice would you prefer? Some may argue that the aesthetics of the waiting room are not important, as long as the customer service is good. The real concerns are the individuals with low waiting thresholds – the “low tolerance,” or impatient, customers.
But once you are past the first few seconds to pass the “first impression” judgment, how do you retain these customers for the long haul? Transform the passive experience of “waiting” into an active period. On Hold Waiting Room Part 2. On Hold Waiting Room Part 2 Holdcom's Senior Script Consultant, Rob LeFever, shared a story about his first experience at a hospital on his own.
He had woke up that morning with a slight pain in his neck. As he was getting ready for work, a painful spasm coursed through his spine. It was brief, and seemingly coincidental, so he continued his daily activity. But the pain grew more and more intense. Meanwhile, an advocate - a volunteer who assists with patients in the waiting room - would check up on him.
When putting a customer on hold, it is crucial that you understand your customer's pain and their specific situation. Knowing your customer's needs is the key to optimizing their waiting experience. Give Your Company The Professional Voice It Deserves. More Script Tips for Voice Prompts. Talking Brochures Version 1.0. Steering Voice in the Right Direction. Find The Right Voice...Talent. Voice Prompt Script Tips. Voiceover. Virtual Tour Audio.