Holdcom sur Twitter : "#Podcast : Does Background #Music Improve #CustomerExperience ? - #HoldcomBlog - Podcast: Does Background Music Improve Customer Experience? The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. Is the presentation of your setting favorable? Is it clean and inviting? Does it have visual interest that’s engaging like digital signage or decor reflective of your image? Are you using sound to elevate the customer experience? By evaluating your venue from all aspects and making positive adjustments, you will improve the customer experience. Holdcom's Director of Operations, Andy Begnoché, recently sat down with podcaster Troy McElfresh to discuss Background Music and Overhead announcements.
Troy is the owner and host of A World of Mouth business blog which features podcasts, videos, E-books, guides & more to help small and mid-size businesses grow. Check out the insightful podcast below. Holdcom sur Twitter : "The Importance of #MessageonHold - #Infographic - #HoldcomBlog - The Importance of Message on Hold [Infographic] While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that? Even through the modern evolution of business communication, one ideal stands firm: customers will always pick up the phone. A timeless and extremely effective act, phone communication is still key to most business success. Hundreds of millions of calls per day are placed to businesses from customers who order, ask, and receive answers to their questions or problems.
Callers will, more likely than not, be placed on hold during their calls, where businesses have the opportunity to not only reinforce marketing, customer service and branding strategies, but also to turn inquiry into eventual dollar signs. Message on hold communication for businesses effectively reaches customers and influences customers. Holdcom sur Twitter : "#Howto Impress #Customers With True #Hospitality - #HoldcomBlog - How to Impress Customers With True Hospitality. For anyone in the hospitality industry, guest experience is vital to your success. The amount of hospitality you put forth, as well as that of your employees, determines just how good your guest's experience will be. In today's world of social media, word circulates faster than ever before, which makes reviews, both good and bad, an important component to the life of your business. In this article, you will be given three tools that will give your guests a pleasant, and memorable experience.
Make Your Guest Feel Valued As any business major will tell you, if a customer has a good experience, they might tell 5 people. However, if they have a bad experience, they could tell as many as 20. How is your day going? Another good device to use is finding a way to connect with your customer. Respond to Their Problems With Patience and Understanding Anyone who has had to call or talk to customer service knows how painful it is when your problem is treated as burdensome, or stupid. Go The Extra Mile. Holdcom sur Twitter : "#Hospitals Targeting Their Audience Using #Video - #HoldcomBlog - Hospitals Targeting Their Audience Using Video. Your hospital should implement the use of video as a part of your social media marketing strategy to capitalize on the massive opportunity to engage online visitors and drive new traffic to your website. However, there are specific things you want to think about.
Make your site more helpful and interesting to visitors. And, most essentially, videos will help viewers make a personal connection with your hospital and physicians. Posting short physician introductions or tours of pediatric floors or maternity rooms demonstrates in an exceedingly powerful way that you genuinely care about the patient experience. If you are not yet utilizing YouTube in your online medical marketing, or you would like to expand in this direction, you should consider the following tips and insights to engage your target audience.
Differentiate What makes your hospital stand out from your competitors? Cross Promote for Better Reach Show Your Hospital Off Show off your hospital. Holdcom sur Twitter : "#Howto Impress Customers With True #Hospitality - #HoldcomBlog - How to Impress Customers With True Hospitality. Holdcom sur Twitter : "The Right Choice in #Music Can Lead to More #EfficientBusiness - #Holdcom blog - The Right Choice in Music Can Lead to More Efficient Business. While the old train of thought was to keep customers in your store longer to increase a chance of purchase, a keen observer of how their business works will notice that isn't always true. Often it's more a case of the customers speed in moving through a store. In that area, selecting the right overhead business music can help you make the customers experience more efficient without sales decreasing.
The Science of Volume We've cited a study published by the European Journal of Scientific Research on the science of overhead music before, and here again comes an instance where it's reference is relevant. The study delves into different variables in overhead music and how they affect the shopping experience, both from the point of view of the shopper and of the store. The study identified that higher volume in music causes customers to walk more quickly without the risk of decreased sales. Keeping it Classy This is due to the customer's perception of the store changing based on the genre. Holdcom sur Twitter : "4 Magnificent Reasons #Hospitals Should Use #SocialMedia - #Holdcom blog -
Four Magnificent Reasons Hospitals Should Use Social Media. Holdcom sur Twitter : "#Hotels Using #SocialMedia Setting the Standard - #Holdcom blogs - Hotels Using Social Media Setting the Standard. Many companies around the world are using social media to promote their business, keep customers informed, and bring in new customers. Hotels are setting a standard while doing so. Hotels seem to be the leader in the industry when it comes to using social media. Simply Measured says, "There’s a lot to be learned from how hotel brands are engaging with soon-to-be guests (and current ones) . The top hotel chains have some of the savviest digital presences in the world. " If the hotels are leading the way, then why not follow. Below are a few things we can learn from them: With all the success that the hotels are enjoying, why not start using social media to benefit your business.
Holdcom sur Twitter : "Connecting with Patients: #Hospitals Using #Video - #Holdcom blog - Connecting with Patients: Hospitals Using Video. One of the most difficult parts of the hospital experience is waiting. You want the patients and their families to know that they will receive responsible, compassionate care. But there is so little time to sit and patiently explain critical decisions and procedures to every single patient and family. They see professionals hurry about, but they may not realize that these individuals are focused on important tasks. The patient and their family sit, confused, worried and sometimes even angry. There is a better way to make the inactive, nerve-wracking time of waiting instructive. Contact us so that we can help develop a program for your hospital The calm assurance that patients have when they feel well cared for is invaluable. You May Also Be Interested In....
Managing and Announcing Healthcare Mergers and Acquisitions How to Choose the Perfect Voice Over for Your Video Production. Holdcom sur Twitter : "Hotels Using #SocialMedia Definitely - #Holdcom blog - Hotels Using Social Media Definitely. The hotel industry is huge, and whether they are hosting tourists or people visiting a city on a business trip they want to make sure that people know what they have to offer is the very best.
Every hotel should build social media profiles so that visitors who have stayed with them have a place to connect and spread the word of how their experience went during their stay. For hotels, using social media is more important than ever before. With the large number of people on social media, hotels need to be involved. Also, many travelers like to post and share their trips online to their social networks. Like any other business, hotels need to use social media to build up their reputation with the community and people coming to town from other places. When it comes to dealing with hospitality businesses, engaging with visitors is the most essential element of the whole process.
Click Here! Holdcom sur Twitter : "What happens at #Holdcom ... What Happens at Holdcom.. - YouTube. Holdcom sur Twitter : "Skyrocket the #CustomerExperience with #Video and #Sound - #Holdcom blogs - Skyrocket the Customer Experience with Video and Sound. Many companies think of the customer experience as something that only relates to what goes on inside their stores. In reality, this is just one part of a much bigger picture. Now, potential customers often go online before ever stepping foot into a retail store, and some of them never physically visit at all. Instead, they buy their items online or over the phone. This makes it extremely important to be sure that people who use the web or the phone to do business still have a great experience dealing with the company.
Of course, the physical location shouldn't be neglected either. Here are a few ideas for enhancing customer experience online, over the phone, and in the bricks-and-mortar store: Add Useful Videos to the Company Website It seems like almost all sites have some sort of videos these days, but unfortunately, many of these productions are anything but useful. Put Up Displays in the Store How-to videos aren't just for the web. Make Waiting Times More Pleasant. Holdcom sur Twitter : "#CustomerExperience-Is That Your Focus? #Holdcom blog - Customer Experience-Is That Your Focus? The Myth of Zero Hold Time. The Myth of Zero Hold Time If you ask people what they're playing for callers waiting on hold, you'll hear (at least) one of a few answers: NothingThe RadioI don't know, my phone guy set it upWe don't have hold time.
The first three...well, they're a problem. If you have no idea what's playing on hold, are ignoring that fact that you actually have customers on the line, wondering if you've pressed "Hold" or simply hung up, or think it's legal to play the radio on hold, you should deal with this problem immediately. Your customers are probably very angry and annoyed. And as for the fourth...well, it's probably just not true. Everyone Has Hold Time Many businesses and calls centers claim that they have "zero hold time", which means that they simply don't put customers on hold.
Where does the myth come from? The above situation is AWFUL. Most businesses are looking for ways to improve the customer experience, but not consider the captive potential of telephone on hold time. Holdcom sur Twitter : "More #IVR tips our available in our free eBook! #Holdcom... Holdcom sur Twitter : "Get more #IVR Tips! Check out our eBook on Script Tips! #Holdcom... Holdcom sur Twitter : "Get more #IVR Tips! #Holdcom... Holdcom sur Twitter : "Want more #IVR tips? Download our eBook! #Holdcom... Holdcom sur Twitter : "We have more where that came from! Check out our eBook for more, yes more #IVR tips. #Holdcom.
Holdcom sur Twitter : "For additional #IVR menu writing tips check out or FREE eBook! #Holdcom... Holdcom sur Twitter : "Writing your new #IVR menu for 2015? Check out our Ebook for tips! #Holdcom... Audio Marketing Script Tips “Greatest Hits” Compilation. Click to Chat  800.666.6465 FREE DOWNLOAD: Holdcom Script Tips "Greatest Hits" Holdcom Script Tips "Greatest Hits" is a compliation of our scriptwriting best practices, designed to give you a quick reference to write the best Audio Marketing scripts possible.
Here you will learn: Keys to brainstorming content for your Message On HoldHow to write IVR scripts that are efficient and effectiveHow to leverage audio for powerful eLearning programsTips on proofreading practices so you sound clear and professional This compilation will walk you through the arc of creating successful Audio Marketing scripts, from brainstorming to proofreading. Script Tips: Provide Information for FREE Download Audio for Telecommunications Audio For the Internet In-Facility Audio Follow Me Need Help? Holdcom sur Twitter : "Happy Holidays from all of us at #Holdcom... Holdcom sur Twitter : "Check out our tips to elevate your personal brand by #Holdcom #SightandSoundMarketing. How to Elevate Your Personal Brand and Increase Customer Engagement. Breaking down the Perfect Profile Photo Getting face to face sure has changed in the age of social networking.
Whether you entered social networks with a purpose or you sort of found yourself there serendipitously, it’s pretty clear by now your profile picture is being judged. Whether we like it or not, our profile picture quality reflects the quality of our work. Take control of those first impressions and make sure your photo is projecting the right image about you and your brand. Having a perfect profile photo can put your viewers at ease and increase engagement. Before we break down how to take a quality photo, the most important aspect of your profile picture is to understand its intent. The Basics A profile picture should feature “YOU”. From a technical stand point the most important things to consider are lighting, background and pose. The science: Technological Enhancements: Looking for more way to increase brand building?
3 Ways To Use Video To Boost Staff Engagement. 3 Ways To Use Video To Boost Staff Engagement Since YouTube celebrities took the Internet by storm, small businesses and corporations alike have adopted video production to connect with their audience in creative and imaginative ways. From Twitter contests to Heineken’s cavalier “drop everything and travel” departure roulette, from GoDaddy.com’s “find out what happens next” to Reddit’s live celebrity Q+A sessions, audiences have never been more engaged.
And it’s not just the consumer who is having all the fun: video production is being used to bring company staff closer together. Here are three ways you can use video production to boost your own staff engagement: “Get To Know Me” The days of strained smiles and framed company photos are long gone; short employee interviews are peppering “About Us” pages the Internet over. Testimonials When filming a testimonial video, be sure to bring the employee and team who have worked with that particular client with you.
The Mini-Series. How to Structure a Message On Hold Program. How to Structure a Message On Hold Program You can do a lot with Message On Hold programs: Give client testimonials, offer special deals and promotions. create a game show, let your CEO or President present a special message...and the list goes on. In fact, the options you have are nearly limitless: as long as you record it, you can put it on hold. But sometimes, you need to go back to basics. You need to walk before you can run. You need to know the rules before you're allowed to break them. Message On Hold 101: The Basics Some basic considerations for any Message On Hold program: An on hold program plays through your phone system for callers on hold.Messages On Hold also include music, which plays for 10 to 15 seconds between each message.The average program is 4 minutes long, although longer programs are possible.Voice Over Talents typically read 100-112 words per minute, which means 400-450 words total for your on hold message.Four to five paragraphs comprise an average program.
Does Video Quality affect Video Shareability? Does Video Quality affect Video Shareability? The answer is yes. When it comes to video marketing, the quality of your video can be your best friend or your biggest enemy. In today’s world, where everyone uses the Internet, videos and other web marketing content are some of the best ways to reach people. However, at the same time, visitors don’t want to commit to watching a ten-minute video just to get the information they are looking for, which is why your video marketing must be well-thought-out.
Marketing 101 states: The more attractive something is, the better response it will get. Jason Acidre, CEO and Lead Marketing Strategist at Xight Interactive, finds that the content of a video is the best way to improve shareability. So, along with the quality of the video, content is also very important when it comes to increasing the amount of shares your video receives. A majority of Unruly Media’s findings show emotional videos resonate better with viewers than funny videos. 6 Ways Professional On Hold Messages Help Improve Your Image. 6 Blogs From 2013 To Enhance Your Digital Marketing. Spending All of 2013 Waiting On Hold. 6 Blogs From 2013 To Enhance Your Digital Marketing. Top 3 Reasons Audio is the Next Big Thing for Digital Marketing. Custom Marketing E-Greeting Video Contest. Custom Marketing E-Greeting Video Contest. 5 Reasons to Control The Overhead Music In your Store. Your Video Doesn't Need To Go Viral To Make A Difference.
Pimp My Phone System: How to Make Your Phone Work Like an Employee. Soundcommunication.holdcom. Top 10 Tips for Incredible Video Marketing Success. Web Video Marketing. The First 15 Seconds Of A Video. 3 Marketing Audio Script Questions To Ask Yourself. 6 Factors that Determine the Cost of a Video Production. 4 Killer Examples of Website Audio Done Right. Video Marketing Tip: Don't Go Viral. Video Marketing - Are You Making These Mistakes? We've got you covered - Complete Holiday Marketing for Your Company. Do Not Skip These 8 Video Marketing Fundamentals. You Probably Spent 13 Hours on Hold Last Year. How to use online video as a marketing tool. Do Not Skip These 8 Video Marketing Fundamentals.
71% of brands spend more on video marketing & explore fresh formats. University: Audio for Marketing and Customer Service. Call Center Thanksgiving Charity Drive. Healthcare and Message on Hold. Why professioal voice prompt should be used in any IVR system. Marketing Messages and Voice Prompt Overview. Message On Hold | Voice Production Resource. Contact Us | Audio Marketing Consulting. On Hold Clients, Home, Message On Hold, Music On Hold. On Hold Message | Demos. Audio Services Overview | Music On Hold, Internet Audio, Voice Prompts. Sound Communication | Holdcom Blog. Pareto's Principle for your Call Center. Remembering Voice: Martin Luther King Jr. Troubleshooting Message on Hold. Newsletters, On Hold Industry, Message On Hold, Audio Marketing, Voice Production, Voice Talents.