Marketing sites. The One Reason the iPad Can't Lose. Apple's Marketing Playbook Was Written in the 1920s - Atlantic Mobile. Former General Motors CEO Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPod, iPhone, and iPad possible It was the most advanced consumer product of the century. The industry started with its innovators located in different cities over a wide region. But within 20 years it would be concentrated in a single entrepreneurial start-up cluster. At first it was a craft business, then it was driven by relentless technology innovation and then a price war as economies of scale drove efficiencies in production. When the market was finally saturated the industry reinvented itself again - one company discovered how to turn commodity products into "needs.
" They opened retail outlets across the country and figured out how to convince consumers to flock to buy the newest "gotta have it" version and abandon the perfectly functional last year's model. No, it's not Apple and the iPhone. -- Car Financing. Youth Joblessness Creates Ripple Effect. Not having a summer or after-school job affects more than just a kid's wallet. It also has real consequences for his or her personal and economic development. While the overall unemployment rate is stuck at 9.1 percent, the unemployment rate for 16- to 19-year-olds has been going up since February. Currently 25.4 percent of teenagers who want jobs can't find them. Kyle Hughes, 17, works in the cramped quarters of Dairy Queen in downtown Brighton, Mich. Heather Burrone, 19, says one thing she's learned at the Dairy Queen is that she doesn't want to make a career out of working there.
"I remember when I first started working here someone made me cry," she says. It may seem trivial the lessons these teenagers are learning, but they form the foundation for a lifetime of work, says Dave Brewer, who studies the transition from adolescence to adulthood at Cornell University. Getting and keeping a job also has a more immediate impact.
"[Students with jobs] tend to drop out at a lower rate. Why Your Next Car will Have an Apple iDash. Is Apple getting into the car business? No, Apple isn’t building a car. But it makes perfect sense that Apple would be working on an in-dash system. The car blog Jalopnik said this week that a Chinese head-hunting firm is apparently helping Apple hire someone expert in the manufacturing of car parts. The recruiter apparently placed the position in the automotive section of LinkedIn. The listing said: “Apple(China) Looking for SQE/NPI with over 4 years Mechanical engineering background familiar with CNC/die casting/stamping/plastic injection, can use APQP/ PPAP/SPC to control product quality.” PatentlyApple.com has reported over the years multiple patents held by Apple for in-car user interfaces. The circumstantial evidence suggests that Apple is at least thinking about getting serious about the automotive dashboard business.
And getting into the car business just makes sense for Apple. People Consume Content in Cars Apple sees itself as a content experience company. Guess what? But how? Face-Recognizing Billboard Only Displays Ad To Women. Moral ambiguity, thy name is advertising. How are we to parse this advertising campaign in London in which an intelligent bus stop billboard only displays its content to women? You read correctly: the billboard has a camera that scans passersby and if one stops to look, it determines their sex and shows them a 40-second video if they are female.
Males only get a link to the advertiser’s website. Now, does it change things if the advertiser is Plan UK, a non-profit organization trying to raise money toward the education of girls in third-world countries? And they don’t show men because they wanted to give them “a glimpse of what it’s like to have basic choices taken away”?
Whether you find this commendable or reprehensible, you have to admit that the technology and implications are more than a little interesting. TechCrunch isn’t really the venue for the discussion of gender politics, so we’ll abstract this one level and look at the campaign from another angle. [via PSFK]