3 Personal Branding Tips For Your Facebook Timeline. Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.
It is possible now to really get creative in customising your Facebook Timeline Banner. But a word of caution – Facebook has insisted that your Facebook Banner is for BRANDING ONLY, and must not contain phone numbers, email addresses, website addresses or a call-to-action. In a way this is a great idea, to make you think about what your brand really is, and how it can engage with your customers on Facebook. The best person to create you banner is a web graphic designer, who can use their master photoshop skills to match it exactly to your message and brand (see AM on Facebook).
But if you are on a tight budget, you might want to try some of these FREE Facebook Timeline Banner creators to get you started: First Covers My Cover Point Timeline Cover Banner Face It Pages Pagemodo. What is Personal Branding? Personal branding is the process of developing a "mark" that is created around your personal name or your career.
You use this "mark" to express and communicate your skills, personality and values. Personal branding used to be seen as narcissistic, but a personal brand is not only something that can help you in building your own business it can also be the "secret sauce" that helps your resume stand out from the crowd.
It should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. A Mini Series on Personal Branding The process of personal branding and marketing can be completed in 3 steps and here is how you get started. Your Turn: What's the story behind your personal brand? How To Write Your Personal Brand Statement. Before you write blog posts for the masses, before you apply for those positions, before you even set up your LinkedIn profile there is one thing you should do – craft your very own personal brand statement.
Your bio, elevator pitch and any other descriptive text about you will invariably start out with your personal brand statement. What is a personal brand statement? Your statement is 1-2 sentences answering what you are the best at (value), who you serve (audience) and how you do it uniquely (USP). It sums up your unique promise of value. Your personal brand statement is distinctive to you and you alone. The personal brand statement is not a job title. It’s also not your personal mission statement, career objectives or even life purpose. A personal brand statement is memorable, punchy and solution oriented. Why do you need a personal brand statement? How many times have you been asked what you do? Just being another hairdresser or plumber is not going to allow you to stand out. How to Craft Your Personal Brand Statement. There is an ongoing debate about the need for a business brand versus a personal brand.
After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – a clearly defined business brand and a compelling personal brand. A personal brand is essential from the start, but what is the process for crafting a personal brand statement when you are in the introductory stages or even the launch stage of a new business? Don’t you need to know what people are saying about you before you develop a personal brand? Here are some steps to take do develop a personal brand statement from the very beginning. Start With a Situation Analysis: Define Your Values, Attributes and Passions First, look internally. Using a PostIt note, brainstorm and in five minutes, list every personal attribute, value and/or passion that comes to mind.
Plan for the Business You Want to Represent Your external scan should be forward-thinking. Perform a Gap Analysis Write Your Statement. Personal Brand Statement: 7 Winning Steps to Creating One. After polling several well-educated young professionals about their personal brand statement, I realized that there are still many individuals who don’t understand how to use personal branding.
Your statement is not a mission statement or job title, but rather your “catchphrase” if you will about your specific expertise. If you don’t have much experience at something, then it can be about an area that you want to become an expert in so long as you don’t exaggerate. Limit yourself to only one sentence for your personal branding statement. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. Here are seven tips to write a winning personal brand statement. List your attributes. Don’t procrastinate creating your statement. For more articles about personal branding and personal brand statements check out these posts: How to Write an Extraordinary Personal Brand Statement. Your personal brand statement is as unique as you are and having a compelling and exciting statement will open business doors for you like nothing else will.
Your statement should connect you with whoever reads it. Before you can start to build your brand identity, your jumping off point must be your personal brand statement. Once you have a statement that draws people to you and your business, you can start to build your exposure and reputation online. All of the other elements of your reputation, such as your elevator pitch and biography, will begin with your personal brand statement. What is a personal brand statement? Your personal brand statement is a brief statement that definitively states what you excel at, which audience you serve, and what makes you stand out among your competition.
One thing that a personal brand statement is not is a job description. Your personal brand statement is not is a mission statement, your purpose in life or your career objectives. Be sincere. How to Craft Your Personal Brand Statement. Why Personal Branding? Job Security. 9 Reasons Why Your Image Is Everything. Personal Branding - Is Red the Color of Your Brand? Building a Personal Brand. [Branding] Is your bio tarnishing your brand [reputation]? HOW TO: Build the Ultimate Social Media Resume. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
Social media resumes are important for attracting hiring managers directly to you, without you having to submit your resume, blindly, to them. The problem with submitting your resume online to job postings is that most job postings aren't even vacant, might not exist, and 80% of jobs offers are received through networking. With a social media resume, you're able to paint a completely different portrait of yourself for hiring managers and customize it to reflect your personal brand. With the inclusion of various multimedia elements, sharing options, integrated social networking feeds and the same elements you'd find in a traditional resume, you are better equipped for success.
Social media has allowed us to reverse the recruiting process. Here is the social media resume process: 1. Options for websites Options for blogs 2. 3. 4. 5. 6. 50+ Tips to Brand Yourself Online. Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy.
General purpose Show your expertise as much as possible.Publicize your brand-related successes and achievements.Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.Give people a reason to talk about you in a positive way that also matches your brand.Follow other people in your industry and anyone else who can teach you how to spread your message.Create and apply personal design guidelines that will share the values of your brand and are reusable online and offline.Keep in mind that where you interact online also conveys messages about you, and then stick to the websites and communities that will help most in reaching your goals.
Tactics Kinds of websites you could create Blogging Author: A Guide On How To Build A Proper Brand On Facebook. Personal Branding 101: How to Discover and Create Your Brand. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks.
There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom. We can also have just as much presence as most startups and mid-size companies and products. 1. 2. 1. 2. 3. 4. 5. 6. 7 Steps to Creating and Cultivating a Brand in Social Media. InShare14 In business, we learn through everything we do and it influences all that we try and repeat.
When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing. Even though Social Media represents nothing short of a revolution in business, it starts with practical steps that help you find the answers to move forward with confidence and direction. 1.
Social Media is about people connecting with people, not avatars. 2. Assess how the brand is perceived today using search tools for the traditional and social web. 3. Each tool mentioned above provides you with alert systems to let you know when your keywords appear online as they happen. 4. 5. 6. 7. Blogging For Dummies – An Opportunity For Personal Branding « Je. This blog has been inspired by Jan who contacted me through Twitter saying, “Would I think about doing an article on “Blogging For Dummies”. Jan has just started a blog and she said in her first post on February 28, 2010. “I have started this blog because frankly, I, like thousands of others, have recently been downsized. I am unemployed. I am home without a job to go to for the 1st time in 25 years. It is a staggering admission and why would I want to expose this to the world? You have to admire the honesty and the effort for being that open as well starting a blog!
A colleague I recently met at a dinner party, also said that he had started a blog while he was “transitioning between jobs” and turned that time into an opportunity to reskill and position himself online in his area of expertise and passion. In essence a blog is a great opportunity to create your own “online personal brand”. Mike Volpe of Hubspot Scott Monty of Ford Matt Cutts of Google Dan Schwabel of Dan Schwabel 274inShare. The 7 Deadly Sins of Personal Branding. Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all.
But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)! Without further ado, here are 7 sinful characteristics of a personal brand that you should absolutely aim to avoid. 1. Thinking you don’t need a personal brand Surprise! Personal branding is a bit like fashion. 2. The internet is a glorious place where we all have the freedom to say and do pretty much whatever the hell we like. Specifically, don’t call yourself an expert or a guru unless you really are one. 3. Sure, your personal brand is ultimately a reflection of you and you alone. I love the 90/10 rule put forth by Jack Humphrey. 4. Admittedly, the personal branding hype machine is screaming at an all-time high right now. Consider Ola Rynge’s take on the importance of passion. 5. 6. 7.