3 Personal Branding Tips For Your Facebook Timeline. Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.
It is possible now to really get creative in customising your Facebook Timeline Banner. But a word of caution – Facebook has insisted that your Facebook Banner is for BRANDING ONLY, and must not contain phone numbers, email addresses, website addresses or a call-to-action. In a way this is a great idea, to make you think about what your brand really is, and how it can engage with your customers on Facebook. The best person to create you banner is a web graphic designer, who can use their master photoshop skills to match it exactly to your message and brand (see AM on Facebook).
What is Personal Branding? Personal branding is the process of developing a "mark" that is created around your personal name or your career.
You use this "mark" to express and communicate your skills, personality and values. Personal branding used to be seen as narcissistic, but a personal brand is not only something that can help you in building your own business it can also be the "secret sauce" that helps your resume stand out from the crowd.
It should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. How To Write Your Personal Brand Statement. Before you write blog posts for the masses, before you apply for those positions, before you even set up your LinkedIn profile there is one thing you should do – craft your very own personal brand statement.
Your bio, elevator pitch and any other descriptive text about you will invariably start out with your personal brand statement. What is a personal brand statement? Your statement is 1-2 sentences answering what you are the best at (value), who you serve (audience) and how you do it uniquely (USP). How to Craft Your Personal Brand Statement. There is an ongoing debate about the need for a business brand versus a personal brand.
After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – a clearly defined business brand and a compelling personal brand. A personal brand is essential from the start, but what is the process for crafting a personal brand statement when you are in the introductory stages or even the launch stage of a new business? Personal Brand Statement: 7 Winning Steps to Creating One. After polling several well-educated young professionals about their personal brand statement, I realized that there are still many individuals who don’t understand how to use personal branding.
Your statement is not a mission statement or job title, but rather your “catchphrase” if you will about your specific expertise. If you don’t have much experience at something, then it can be about an area that you want to become an expert in so long as you don’t exaggerate. Limit yourself to only one sentence for your personal branding statement. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. How to Write an Extraordinary Personal Brand Statement.
Your personal brand statement is as unique as you are and having a compelling and exciting statement will open business doors for you like nothing else will.
Your statement should connect you with whoever reads it. Before you can start to build your brand identity, your jumping off point must be your personal brand statement. Once you have a statement that draws people to you and your business, you can start to build your exposure and reputation online. All of the other elements of your reputation, such as your elevator pitch and biography, will begin with your personal brand statement. What is a personal brand statement? How to Craft Your Personal Brand Statement. Why Personal Branding? Job Security. 9 Reasons Why Your Image Is Everything. Personal Branding - Is Red the Color of Your Brand? Building a Personal Brand. [Branding] Is your bio tarnishing your brand [reputation]? HOW TO: Build the Ultimate Social Media Resume.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
Social media resumes are important for attracting hiring managers directly to you, without you having to submit your resume, blindly, to them. The problem with submitting your resume online to job postings is that most job postings aren't even vacant, might not exist, and 80% of jobs offers are received through networking. With a social media resume, you're able to paint a completely different portrait of yourself for hiring managers and customize it to reflect your personal brand. With the inclusion of various multimedia elements, sharing options, integrated social networking feeds and the same elements you'd find in a traditional resume, you are better equipped for success. Social media has allowed us to reverse the recruiting process. Here is the social media resume process: 1. Options for websites Options for blogs 2. 3. 4. 5. 6. 50+ Tips to Brand Yourself Online. Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy.
General purpose Show your expertise as much as possible.Publicize your brand-related successes and achievements.Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.Give people a reason to talk about you in a positive way that also matches your brand.Follow other people in your industry and anyone else who can teach you how to spread your message.Create and apply personal design guidelines that will share the values of your brand and are reusable online and offline.Keep in mind that where you interact online also conveys messages about you, and then stick to the websites and communities that will help most in reaching your goals. Tactics Kinds of websites you could create Blogging Author:
A Guide On How To Build A Proper Brand On Facebook. Personal Branding 101: How to Discover and Create Your Brand. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks. There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom. We can also have just as much presence as most startups and mid-size companies and products. 1. 2. 1. 2. 3. 4. 7 Steps to Creating and Cultivating a Brand in Social Media. InShare14 In business, we learn through everything we do and it influences all that we try and repeat.
When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing. Blogging For Dummies – An Opportunity For Personal Branding « Je. This blog has been inspired by Jan who contacted me through Twitter saying, “Would I think about doing an article on “Blogging For Dummies”. Jan has just started a blog and she said in her first post on February 28, 2010. “I have started this blog because frankly, I, like thousands of others, have recently been downsized. I am unemployed. I am home without a job to go to for the 1st time in 25 years. The 7 Deadly Sins of Personal Branding.
Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all. But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)!