Diagram. Web Rankings: Top 50 Alternative Advertising Marketplaces - Webs. Advertising has made the Internet a commercial powerhouse and remains the most compelling aspect of Internet business for many Web professionals.
Influencing everything from what we purchase to who we vote for, advertising innovation continues unabated. And quite naturally, advertising service providers in the market are becoming more sophisticated. Witness the influx of both adserving platforms and advertising exchanges, even the use of behavioral targeting to generate more clicks from qualified Web users — and that’s just the beginning.
While most advertisers restrict their budgets to the familiar big three (Google, Microsoft and Yahoo!) , it is essential to look at vendors outside those that generate the most attention.