Tweet the world - Carla Bruni helps the Global Fund go viral | S. What does a fundraising campaign look like when the people who give you money are prime ministers and presidents? This is the problem the Global Fund to fight Aids, Tuberculosis and Malaria has been struggling with. Today it launches its answer - a campaign for hundreds of thousands of signatures to persuade the politicians into generosity, using social media tools, animation and music that, frankly, have never before been associated with this sober organisation. Heading the campaign is Carla Bruni-Sarkozy, wife of the French president and ambassador for the French-led Global Fund (its executive director since 2007 has been the French HIV physician and immunologist Michel Kazatchkine). Bruni, professional musician and singer, has pulled in fellow artists and celebrities including Bono and Amy Winehouse. For the next couple of weeks, say people at the Fund, nobody using the internet should be able to avoid noticing the campaign, called Born HIV Free.
Will it work? Global fund signs up Carla Bruni-Sarkozy as ambassador | News | Global Fund, the international organisation that funds programmes to prevent and treat HIV, tuberculosis and malaria, has signed up Carla Bruni-Sarkozy to be its ambassador for a pan-European awareness campaign. The “Born HIV Free” campaign aims to raise awareness and build support for the Global Fund’s goal of eliminating mother-to-baby transfer of HIV by 2015. It uses the slogan “Hope spreads faster than Aids” to give the campaign an optimistic and upbeat tone alongside the serious message.
Bruni-Sarkozy, wife of French president Nicolas Sarkozy, has voiced a series of four animated films in English, French and Spanish, developed by French musician and producer Julien Civange to promote the Global Fund’s efforts. The campaign has been developed to work across digital and traditional media and includes partnerships with Google, YouTube, MSN, Orange and JCDecaux. The Global Fund aims to achieve more than 1 billion website hits between the launch on Wednesday (19 May) and 5 October.
What Carla Bruni Wants You to Do for Global Health | Global Pove. Perhaps you already know? In the past week, the French model/singer-turned-First Lady has been trying to reach you with a key message about global health. Yes, you. In partnership with the Global Fund for HIV/AIDS, Tuberculosis and Malaria, Bruni's been spreading the word online about the Global Fund's new campaign: "Born HIV Free. " Has it reached your monitor yet? As aid budgets have started to sink amid the quicksand of the global recession, the campaign couldn't come at a more critical time.
Even as the declares that the AIDS war is " falling apart ," the Global Fund's effort hopes to reverse that tide. Though the Global Fund works on many fronts — AIDS, TB and malaria — the campaign is focusing on an easy-to-digest goal with universal appeal: ending mother-to-child transmission of HIV. It's an unprecedented one, as well. But making a global health issue "go viral" is no easy challenge. So what can you do?
Global Fund Launches Campaign To Generate Public Support For Pre. May 19, 2010 The Global Fund to Fight AIDS, Tuberculosis and Malaria on Thursday launched a campaign to generate public support for efforts to eliminate mother-to-child transmission of HIV by 2015, the BBC reports. “The Born HIV Free campaign comes at a critical time, with the fund seeking donations of up to $20bn over the next three years,” the BBC continues. “This campaign is intended to encourage people to sign up in support of the Global Fund, and to show their leaders that there is strong public support to continue and increase funding for its mission,” Global Fund Executive Director Michel Kazatchkine said in a statement. French first lady and Global Fund Ambassador Carla Bruni-Sarkozy headlines the campaign, which features a series of internet videos that also includes “music by Amy Winehouse and U2,” according to the BBC (Dreaper, 5/19).
Baby In The Sky - Born HIV Free_在线视频观看_土豆网视频 设计 全球基金会 艾滋 公益 动画. Carla Bruni Breaks Out Her Reading Glasses (PHOTOS) ‘BORN HIV FREE’ campaign launched by The Global Fund. ‘BORN HIV FREE’ campaign launched by The Global Fund 19 May 2010 Global Fund Ambassador, Carla Bruni-Sarkozy. Credit: Global Fund The Global Fund to fight AIDS, Tuberculosis and Malaria has launched a new campaign BORN HIV FREE to mobilize public support for its work and contribute to the global effort for a world where no child is born with HIV by 2015.
Carla Bruni-Sarkozy’s support for the BORN HIV FREE campaign follows a call in 2009 from UNAIDS Executive Director Michel Sidibé to virtually eliminate mother-to-child transmission by 2015. HIV-positive mothers can pass on HIV to their babies during pregnancy, child labour, delivery or by breast-feeding. “It is heartbreaking that over 400,000 babies are born with HIV every year even though we have the medical means and the expertise to prevent this,” said Carla Bruni-Sarkozy, The Global Fund’s Ambassador for Protecting Women and Children against AIDS. A majority of The Global Fund’s resources come from donor governments. Speaking of Medicine. Lessons that Last: 200 Pearls and Counting Hello there!
If you enjoy the content on Speaking of Medicine, consider subscribing for future posts via email or RSS feed. PLOS Pathogens Pearls Editor Joseph Heitman reflects on the success of Pearls, an Open Access compendium of the “lessons that last”, and introduces the new Flipboard collection. The PLOS Pathogens Pearls mini-review series publishes concise reviews (less than 1500 words and a limited number of references), which take stock of recent exciting advances in the field of microbial pathogenesis. The founding editor for the Pearls series was Hiten Madhani, and the series was launched in June 2009. Learning from the South: influenza immunization in pregnancy Writing from Dhaka, Bangladesh, Jocalyn Clark celebrates the impact of a paper by Bangladeshi researchers on Western medical provision.
When two worlds collide in global health it can be a marvelous thing. Image Credit: Steven Depolo, Flickr Continue reading. We Belong Together. 'Born HIV Free' launched. 20 May 2010 The Global Fund has launched its latest campaign for the world to work towards a situation where no child is born with HIV by 2015. The campaign, originated by Carla Bruni-Sarkozy, is centred around a series of creative films designed to inspire support for the initiative, and to educate audiences that a generation free of HIV is possible within five years. "It is heartbreaking that over 400,000 babies are born with HIV every year even though we have the medical means and the expertise to prevent this," said Bruni-Sarkozy, who is a Global Fund ambassador for protecting women and children against AIDS. She added, "I hope the Born HIV Free campaign will inspire millions of people to support The Global Fund so we can finally put an end to this terrible injustice.
" The short animated films will be distributed across traditional and social media, with support from leading companies in the area. Born HIV Free – an important new initiative helping to Fund the. This week an important new campaign, “Born HIV Free” was launched by Carla Bruni-Sarkozy and the Global Fund to Fight AIDS, TB, and Malaria. Born HIV Free is a campaign to ensure that no child is born with HIV by 2015. Michel Kazatchkine, the Executive Director of the Global Fund, said: “We can win this battle against Aids if we get the funding we require. This campaign is intended to encourage people to sign up in support of the Global Fund, and to show their leaders that there is strong public support to continue and increase funding for its mission.” The Born HIV Free initiative is very timely.
With the G8 this year having a strong focus on Maternal and Newborn Child Health, this high-profile campaign explicitly shows how the Global Fund can contribute to this aim, making a powerful link between the goal of helping children and that of controlling AIDS and other diseases of poverty - including TB, which more easily infects and kills those living with HIV. Carla Bruni-Sarkozy out in glasses for the first time - Telegrap. Pledge to stop mother-to-baby HIV spread. A campaign is being launched to try to enlist public support to ensure no more children are born with HIV by 2015. It is the work of the Global Fund, which uses donations from governments to fight HIV, TB and malaria. The Born HIV Free campaign comes at a critical time, with the fund seeking donations of up to $20bn over the next three years. It recognises this will be a battle, as governments deal with the aftermath of the Greek financial crisis.
HIV can be passed from mother to child during pregnancy, labour or breast-feeding. This type of transmission has been almost wiped out in countries such as the UK, because pregnant women who test positive for the virus that causes AIDS can be treated with drugs. Other measures - such as giving birth by caesarian section - help stop HIV being transmitted to the baby. But in developing countries, 430,000 children are born with HIV every year. International effort Endorsement The US is the biggest donor to the Global Fund.
Campaign to end children being born with HIV by 2015 on Yahoo! H. Health News of 51 Health News Main Filter News By: 3D Body Maps Use 3D controls to rotate and explore 10 body areas and 40+ body systems. View 3D Maps » With new leader for Obamacare, White House shifts to election mode By Steve Holland, Roberta Rampton and David Morgan WASHINGTON (Reuters) - Kathleen Sebelius' departure as President Barack Obama's health secretary signals a new chapter in the White House's efforts to defend Obama's signature healthcare law and help Senate Democrats who face tough battles for re-election in conservative states this fall. Reuters, Fri Apr 11, 2014 Stocks face earnings blues after tech selloff "There's skepticism among investors about the outlook, and we're getting into the first-quarter earnings season, so you're going to see some positioning," said Brian Jacobsen, chief portfolio strategist at Wells Fargo Funds Management in Menomonee Falls, Wisconsin.
FBI conducting a probe into Herbalife: sources Studies: Lab-grown nostrils, vaginas working well Sponsored Links. Reuters AlertNet - Web campaign with "cool factor" aims to stop. Global Fund: Baby in the sky. Baby In The Sky - Creative Born HIV Free Campaign - My Modern Me. Baby In The Sky by Bonzom | Gabbur. Stash Magazine. Posted by Heathrow on Thursday, May 20, 2010 · Leave a Comment Passion Paris directing collective Bonzom has teamed up with France’s first lady Carla Bruni-Sarkozy for the Born HIV Free campaign. To launch the campaign, Bonzom has created this two-minute upbeat dreamy short film about life’s infinite possibilities to a baby born HIV-free. The idea was to avoid playing on this concept of guilt to encourage people to give, more to promote the feeling of sharing and desire.
In the case of mother-to-child HIV transmission, the drugs are available – the problem is one of mobilization, explain Passion Paris executive producer Marc Bodin-Joyeux and Jack from Bonzom. Watch “Baby In The Sky” "Baby in the Sky" commercial for GLOBAL FUND in France by Passio. Credits & Description: France’s first lady Carla Bruni has launched Born HIV Free, a campaign to highlight the plight of the hundreds of thousands of babies born each year with HIV. To mark the launch, Passion Paris animation collective Bonzom have created a free floating, phantasmagorical film, Baby In The Sky.
Full of vivid colour and tinged with a dreamlike quality, the film follows a baby as it takes flight and embraces an HIV-free future. “The idea was to avoid playing on this concept of guilt to encourage people to give, more to promote the feeling of sharing and desire. In the case of mother-to-child HIV transmission, the drugs are available – the problem is one of mobilization,” explain Passion Paris executive producer Marc Bodin-Joyeux and Jack from Bonzom. The TV Commercial Ad titled Baby in the Sky was done by Passion Pictures advertising agency for product: Global Fund (brand: Global Fund) in France. The Daily Slice » Blog Archive » BORN HIV FREE campaign. There is this great campaign being launched as I’m writing, and I thought you’d want to know about it.
But knowing is not enough. They need your support to be able to get governments involved. Read, sign the petition, share (on Facebook, Twitter), and ask your friends to share too. Please. Born HIV Free We need millions of people to make their voices heard. To reach them we will ask you to spread the message. Campaign resources: Twitter: www.twitter.com/bornhivfree Facebook: www.facebook.com/bornhivfree YouTube: www.youtube.com/bornhivfree Causes Petition: Supporting campaign resources from RED The Lazarus Effect – Red & The Lazarus Effect Bono and Alek Wek on the RED carpet at the launch of the Lazarus And now, the official press release for those who want more.
What is it? Be Sociable, Share! No tags for this post. Born Hiv Free, ecco lo spot voluto da Carla Bruni - Youmark. Carla Bruni-Sarkozy: Born HIV Free campaign | Positive Pulse. Born HIV free. Baby Dreams From Passion Paris | Another Title. Born HIV Free - The Global Fund's campaign to end mother-to-chil. Jing-reed's Musings from Thailand: A Baby Dreams...