How Premium Fashion Brands Are Maximizing Their Social Media ROI. Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies.
Luxury and premium brands are starting to lead the way for all retailers looking to connect with their customers and build online revenue channels. Fashion Brands and Social Commerce Online shopping is becoming a socially connected event. During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications. 5 Truths the Fast Fashion Industry Doesn't Want You to Know The fashion industry gets a lot of flack these days.
The excess, the overtly sexual advertising, the humanitarian issues, the waste, the lawsuits, the list goes on. The industry giants have dedicated millions of dollars to massive PR campaigns, going so far as to launch "conscious collections" and donate proceeds to worthy causes. Yet despite these efforts, the truth remains -- fashion is one of the dirtiest industries in the world. Here's what they don't want you to know: 1.) Once upon a time, there were two fashion seasons: Spring/Summer and Fall/Winter. According to Elizabeth Cline in her book Overdressed: The Shockingly High Cost of Cheap Fashion, fast-fashion merchandise is typically priced much lower than the competition, operating on a business model of low quality / high volume.
Cline points to the Spanish retailer Zara for pioneering the fast-fashion concept with new deliveries to its stores coming in twice per week. 2.) 3.) 4.) So why should we care? 5.) Close Glamour Magazine. Richemont Slides as Chairman Says Global Economy Is ‘Precarious’ GENEVA, Switzerland — Cie.
Financiere Richemont SA, the owner of the Cartier brand, fell the most in more than two months after Chairman Johann Rupert said he’s very concerned that the global economy is in a precarious position. The shares declined as much as 3.2 percent to 88.80 Swiss francs, the biggest intraday decline since Sept. 12. The stock was down 3 percent at 88.95 francs as of 1:05 p.m, giving the Geneva-based company a market value of 51.1 billion francs ($56.5 billion). “It is very, very precarious,” Rupert said at the annual general meeting in Cape Town of Remgro Ltd., where he is also chairman. “There will be tears, but we don’t know when, and we don’t know whether it’s going to be a big inflation or whether it’s going to be a depression. Remgro is an investment holding company with interests including banking and financial services, packaging, wine and spirits, and personal care products.
The fashion business - BBC News. We know that clothing is big business, but it may be surprising just how big.
The fashion industry's contribution to the British economy is an estimated £26bn - that's twice the size of the car industry's and nearly as big as the contribution from housing, according to the British Fashion Council. It is not just dresses and handbags, but also design and manufacturing that make the sector the largest part of the so-called creative industries, which include marketing, etc. It's an important part of the services sector that makes up around four-fifths of the economy. And services has powered the economic recovery, which I have written about before. I wrote then that it was a tougher sector to picture than say manufacturing cars which is tangible. But a couple of times a year during London Fashion Week, it is visible as models wear dresses that embody design as they sashay down the catwalk.
In the five days of London Fashion Week, about £100m of orders are placed for that season. The%20Economic%20Impact%20of%20the%20Fashion%20Industry%20. Fashion's luxury brands are trying their luck in smaller British cities in a bid to boost sales. Op-Ed: With Fashion Week, making money is always in style. It's especially fun to live in New York City at this time of year.
Each September, New Yorkers and visitors from around the world are treated to the U.S. Open and New York Fashion Week, two events that shine a spotlight on our city and generate more than $1.5 billion in economic impact for our area. And even if you don’t care much about tennis or fashion, you might appreciate the extra business these events bring to our city. I sure do.