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Online Communities and Their Impact on Business. Part One: How
Online Marketing Effectiveness - eMarketer
What is the best way to generate sales online? While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search. Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online.
Social grows more measurable by the day
For those of us working in social media, we’re often posed with questions about exactly how measurable projects run in this space are, and how this correlates to more traditional analytics like those in traditional and (traditional) digital media. We’re now seeing guidelines released from the IAB around social media metrics and social advertising best practices , which will hopefully get the ball rolling in standardized reporting for clients and campaigns in this space — something I know our team here has been working on a lot in the past year or so. Another notable release is the Social Marketing Playbook by the folks at 360i – a free 56-page PDF featuring articles by social media mainstays like Pete Cashmore, Jeremiah Owyang and Jeff Pulver – outlining how social has transformed the marketing landscape, how it will continue to do so, and how brands can harness this power for themselves.If yesterday’s blogs were about personal expression, today’s are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream media sites; and microblogging platforms such as Twitter. “This blogging activity presents new opportunities for marketers to influence—and monitor—conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst and author of the new report, The Blogosphere: A-Twitter with Activity . “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.” And the opportunities are large—larger than many people and pundits expected only a few years ago. “Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati .
Blogging Has Come a Long Way, Baby - eMarketer
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